PR Newswire: news distribution, targeting and monitoring
Apr 27 2012

A Brief Blog Profile: Ecouterre

by Thomas Hynes


I'll be honest. When I think of green fashion, I think of Birkenstock sandals. I think of clothes made out of hemp. And if I close my eyes, I can almost catch the faintest hint of patchouli oil. But that's pretty narrow minded of me. Fashion and sustainability are by no means mutually exclusive. To think that you have to dress like you just got back from Woodstock (or Burning Man) in order to be eco-conscious is a misconception the blog, Ecouterre, is here to tear to shreds.

This is a real fashion blog. There's even a link about a runway show at New York's Fashion Week.  I'm assuming the catwalk is made of recycled materials, but it's a catwalk nonetheless.  There's also some practical items, like this messenger bag with a built-in bike map. On Ecouterre, they refer to this item as 'genius', and I'd agree. There's even a piece on recycling Halloween candy wrappers into jewelry.

Ecouterre looks to promote designers who "not only contemplate cut, form, and drape, but also a garment’s social and environmental impact." After looking around the site, it's clear you could fill your closet with a wonderful wardrobe. And you could do so knowing you didn't get dressed at the expense of the environment. You can look good in what you wear AND feel good about where it came from, too.

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