PR Newswire: news distribution, targeting and monitoring
Sep 5 2013

Fill in the blank: Content is ____ .

You’re creating it. You’re curating it. You’re publishing, tracking and sharing it. It’s playing a central role in your communications strategy.

How do you define content?

We’d like to hear your take. Fill in the blank “Content is ___” either by leaving a comment on this post, or tweeting with hashtag #ContentIs. [Tweet this!]

We’ll be selecting some of the answers (along with names or Twitter handles!) for a slick infographic, and will be displaying them on the screens in our booth at Content Marketing World.

And while you’re at it, enter our sweepstakes for a chance to win a multimedia news release from PR Newswire, and really show off that content you’ve worked so hard to develop.

Coming up at Content Marketing World:

Just because you’ve published your content doesn’t mean your target audience will see it. Making content discoverable by the right people is a stumbling block all content marketers face. I’ll be digging into how to drive content discovery next week at Content Marketing World, in a session titled “10 19 Online Discovery Tips that Will Get Your Content Promoted.

Read the full post by PR Newswire vice president of content marketing Sarah Skerik on Beyond PR.

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