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Oct 4 2012

A Brief Blog Profile: Future Fundraising Now

by Thomas Hynes


Future Fundraising Now realizes that charity is "both a number-driven science and a heart-driven art." The blog believes that fundraising is ultimately not about cool content or social media or even the people running the organizations. Ultimately, fundraising is about the donors. And that makes sense. There is no fundraising without those who donate the funds. It would behoove those raising the funds to get a good sense of those who donate.

The blog covers a lot of ground. This post includes ways to triple your newsletter subscriptions. This post illustrates some of the best way to talk like your donors. This post outlines the dangers of not communicating enough with your donors. And, again, this makes sense. If you're not communicating enough with your donors, they're probably not going to, well, donate. What's more, this is simply a helpful site. For example, this post lists some of the best job openings in the fundraising world.

Future Fundraising Now is great because it sees the bottom line. It values efficiency, communication and strategic thinking. It also realizes that without the donor, there would be no funds to raise. This may seem like some futuristic concept. But, really, it's one that could and should be applied to





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