PR Newswire: news distribution, targeting and monitoring
Jul 10 2012

A Brief Blog Profile: Media Culpa

by Thomas Hynes


The blog Media Culpa is the bran child of a Swedish PR professional. Over the last 15 years, he has worked for a number of influential clients. But, the opinions and observations on here are his own. Given his resume, it's not surprising the content on this site is centered around public relations. But, here the focus is how this industry is being challenged and transformed by the advent of social media.

Like most PR blogs recently, Media Culpa is observing the bold (and successful) message Oreo cookies broadcast in support of Gay Pride Month. The post doesn't dive too deep into the equality discussion, but instead points out that the picture garnered over 250,000 Facebook likes for Oreo. In other words, it was successful. It was a calculated and well executed message. On this post, he ponders Pinterest's true impact on sales. And here, he highlights some Olympic social media failures...  just in time for the London Games.

As these handful of posts illustrate, this blog has a good sense of context. But, beyond that, there is often data presented to back up the opinions and observations. There are charts and numbers. There are facts. As eluded to above, this man is a professional communicator. It's not surprising his blog posts should be factual, clear and articulate.





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