PR Newswire: news distribution, targeting and monitoring
Jul 11 2012

A Brief Blog Profile: PR-Squared

by Thomas Hynes


I knew PR-Squared would be a great blog when I saw it was written by Todd Defren. By that I mean, I knew of his name before I knew of his blog. I've been following him on Twitter for about as long as I've had an account is what I'm trying to say. But, after looking briefly at his blog, I knew I was a fan. In short, the tag line did it for me. It reads: "The next big thing is already here."

That is to say, it's not wise to sit around and wait for something "huge" to come down the pike. There's already a ton of change afoot all around us. Like the banner image says, it's already here. For instance, one thing that is certainly here is Facebook. This post wonders what will happen if it's here... forever. In this post, he discusses fine-tuning social media content strategies. And in this post, he describes the super futuristic position of blogger relations. Aw, Todd! That's what I do! You shouldn't have...

The truth is PR-Squared would read well in any time time. Or said differently, I read Todd's work in the past. I read it today. And I'll no doubt read it in the future. You should, too.


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