PR Newswire: news distribution, targeting and monitoring
Jul 9 2012

A Brief Blog Profile: PR Verdict

by Thomas Hynes


The PR Verdict is an interesting blog in that it puts a public relations spin on the day's news. Or better yet, they rank how they think "the news was handled from a PR perspective."  I don't always go in for that blogging style that uses one thing to describe another thing (i.e., "What (x) can teach us about (y)"). But, the system employed on this blog works for me. All news has a spin to it. Giving out grades and rankings seems like a natural progression.

Recently, the PR Verdict gave a perfect score to Anderson Cooper's coming out of the closet story. In their own words they describe it as a "simple message, no details, well expressed." But, it's not enough that they give a synopsis (or "verdict"). The site goes on to offer the PR takeaway. In this post, the blog opines on whether Hillary Clinton is enjoying an unofficial PR makeover as a result of the popular (and funny) Texts From Hillary meme. And on this post, the blog eviscerates Bob Diamond for his recent resignation as CEO of Barclays. 

The truth of the matter is that every business, every celebrity and every government has a message. This might be a PR blog, but it's takeaways could be useful for just about everyone.


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