PR Newswire: news distribution, targeting and monitoring
Oct 25 2013

Recap: Google+ Hangout on Writing Voice

On Oct. 24, my PR Newswire media relations colleague Amanda Hicken and I hung out with ProfNet on Google+. We discussed writing voice, based largely around a two-part series Amanda and I wrote for this space.

In case you missed them, here are the posts: Writing for Audience: Honor Your True Voice and Learn From Bloggers and Balancing Blogging with Journalism Best Practices.

I discussed, from a journalist's standpoint, how writing voice is altered when you switch to a more personal landscape like blogging.

Amanda's a longtime blogger for her own site, Clue Into Cleveland. She has a unique perspective on the balance of blog writing and journalism. (Incidentally, she recently wrote a great post about Blogger Relations Tips from a Blogger on Beyond PR, where she talks about how PR and communications folks should pitch bloggers with stories.)

Our Google+ Hangout on Air was recorded and can be viewed here.

Some of the highlights from Twitter (#profnethangout) include: 

  • Transparency (in blogging) is crucial. Your audience will keep coming back as long as they know they can trust you.
  • The more you write, the more you figure out what you're comfortable writing about.
  • It's ok to inject a little bit of your personality and your voice into your (journalism) stories.

Christine Cube is a media relations manager with PR Newswire and freelance writer. You can follow her @cpcube or see what's happening over @PRN4Bloggers.



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