PR Newswire: news distribution, targeting and monitoring
Apr 27 2012

A Brief Blog Profile: Soup

by Thomas HynesI


n early 2010, I joined the microblogging service tumblr. Shortly thereafter, in trying to find who best to follow,  I read in the New York Times about the "undisputed king of tumblr." The name of the king's tumblr is Soup. And it's run by Reuters Social Media Editor, Anthony DeRosa. Follow him on tumblr or twitter and you'll quickly see that the news is his life. The sheer breadth of how much he publishes, opines upon and curates is astounding.

DeRosa's Soup is more than just a news source. It's part of his larger mission at Reuters.  He's looking to integrate the "ambient wire that exists on social networks, where news now breaks, into Reuters platforms." And if news doesn't break on social networks, it certainly does break (at least for me) with DeRosa. Since I began following him, there hasn't been a major story he hasn't reported on, often times first. Plus, I'm pretty sure we root for a lot of the same sports teams here in New York. One thing I am certain of is that I officially covet this Ramones-style Knicks t-shirt, which I presume he got for Christmas.

What I really like about DeRosa and Soup (aside from the Knicks and Mets shoutouts) is that he seems to be firmly entrenched in both old and new media. After all, the guy works for Reuters. I'm betting he knows what a jim-dash is. But he's also pioneering the newer landscapes of twitter and tumblr, armed only with the journalistic and story-telling know how of the old guard.... oh, and an awesome Knicks t-shirt, too!

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