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May 2 2012

A Brief Blog Profile: Sustainability Conversations

by Thomas Hynes


The aim of Sustainability Conversation is to examine how corporations and citizens can leverage "strategic communications and stakeholder engagement to become sustainability leaders and, ultimately, positive change agents."  The blog is written by Perrine Bouhana. She works in PR and lives in China. Some people might change the world with science, while others might change the world with policy. Here on this blog, Perrine is changing the world with what she knows best:  communication.

Not surprisingly, there's a lot of good stuff to read on Sustainability Conversations. Here, you can see how Unilever is making all of their employees "Head of Sustainability". This passes around the responsibility, and, more than likely, increases the possibility of a positive outcome. And this ad from the China Environmental Protection Foundation is just plain cool. Plus, it's a great message. Don't worry about those pedestrians shoes, though. That paint was washable!

There are a lot of people in the world with the imagination and energy to impact change. There are many people doing a many great things. On this blog, you can read about them. Ideally, you can pass on what you read and learn to others. Because, really, there are a ton of great ideas out there. We should talk about them.

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