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Oct 29 2012

A Brief Blog Profile: The Motley Fool

Personal finance blog The Motley Fool is really two fools. Or better yet, it was started by two brothers. We won't speculate on whether or not they're fools. Actually, from the writing alone, you might say the personal finance information is less than foolish.

The site started as a newsletter in 1993. Brothers Tom and David Gardner sent out 1,000 copies of their newsletter asking for $48 in return for a year's subscription. They got 37 people to sign up. Not the best return, but it was a start. But from there, things only got better for the Fools. Today, the site boasts a seriously strong readership and one of the most active online communities around. (It also has a small army of columnists and contributors writing about all areas of personal finance.)

The Motley Fool's name has its origins from Shakespeare. More specifically, the name comes from the wise fools portrayed in the bard's plays who "both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off." But this isn't a site for kings, or even tycoons or millionaires. The Motley Fool "advocates tirelessly for the individual investor." And it does so by bringing its audience sound investment news by way of the site, newspaper column, books, television appearances, and subscription newsletter services.

Today The Motely Fool expands beyond the original sibling masthead, employing a large staff of writers and editors. On the site, you will see articles on the market, real-time stock analysis, columns and more. It goes without saying that reading this site would be a good investment. You'd be foolish not to.


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