Toys Stay up-to-date on the world of toys and games with the latest news from designers, manufacturers, producers, suppliers and retailers. Learn about new product launches and game releases, as well as contests and educational development. This section includes releases concerning toy safety and recalls, as well as new market research and technical advances in the industry. Read about charity events and new partnerships, as well as quarterly reports and other financial and legal information.

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09:48 ET Toy Season! See What Kids Are Asking For!

There are several key trends shaping the toy industry in 2018. One of the biggest is that classic play is still dominant for kids. Whether delivered...


08:00 ET The Irish Fairy Door Company appoints WildBrain to produce original content and manage YouTube and Facebook strategy

Popular toy brand to harness WildBrain's expertise in content production and brand management to grow global engagement with kids and parents LONDON, ...


Nov 20, 2018, 13:00 ET Jessie James Decker Partners With eBay to Curate the Ultimate Holiday Toy List for Charity to Benefit Save the Children

eBay, the world's most dynamic marketplace, and singer and mom of three, Jessie James Decker joins forces to deliver holiday cheer to children in...


Nov 20, 2018, 08:00 ET Frisbee® Sonic By Wham-O Named One Of The Best New Toys Of 2018 By Fatherly

Frisbee® Sonic, the new 'square' Frisbee® by Wham-O, has been added to the Fatherly list of 100 Best New Toys of 2018. The designations, compiled by...


Nov 19, 2018, 08:53 ET Philips Avent Soothie snuggle Hits Shelves in Time for Holiday

Philips Avent – the mother and childcare brand recommended by moms worldwide* – is introducing Soothie snuggle. Soothie snuggle is a plush toy that...


Nov 19, 2018, 08:00 ET TIME Magazine Honors Innovative My Special Aflac Duck™

Aflac, the leader in voluntary insurance sales at the worksite in the United States and a committed leader in seeking a cure for childhood cancer,...


Nov 19, 2018, 02:00 ET Batman: Knight Flight Takes to Gotham City Skies at Warner Bros. World™ Abu Dhabi

The Bat-Signal shone bright this week in Gotham City at Warner Bros. World™ Abu Dhabi, the world's first-ever Warner Bros. branded indoor theme park, ...


Nov 18, 2018, 13:30 ET Toynk Toys' Highly Anticipated Fallout Product Line & Release Dates

Toynk Toys has officially announced their newest product line by EMCE TOYS, featuring figures from the hit video game franchise, Fallout. - The new...


Nov 16, 2018, 10:07 ET Smooshy Mushy Launches Exciting New Vlog and App for #SmooshySquad

RedwoodVentures LLC, in partnership with OLO Industries LLC, creators of Smooshy Mushy, have announced the launch of Toy Time, a new vlog series...


Nov 16, 2018, 08:00 ET FAO Schwarz Returns to New York With A New Flagship Toy Store

FAO Schwarz opens its doors today with a new flagship location in New York City. The beloved toy store spans 2.5 levels with over 20,000 square feet...


Nov 15, 2018, 11:00 ET First-Ever Social Board Game Inspired By Emmy Award-winning Netflix Series Black Mirror Launches Nationwide

Global content producers Endemol Shine North America and gaming publisher and distributor Asmodee North America announced today the launch of...


Nov 15, 2018, 10:41 ET The Surprise Finalist for Toy of the Year Comes from Two Comedians Who Invent Games in Their Garage

Nominees for Toy of the Year were announced on November 12, 2018. Included in the category of Game of the Year is the new travel game, Dr. Biscuits'...


Nov 15, 2018, 09:03 ET LeapFrog® LeapStart® 3D and Learning Friends 100 Words Book™ Selected as Finalists for Prestigious Toy of the Year Awards

Today LeapFrog® Enterprises, Inc., the leader in innovative learning toys for children, announced two products have been selected as finalists for...


Nov 15, 2018, 08:25 ET Shark Tank's Bestselling Jewish Brand, The Mensch On A Bench, Kicks Off Hanukkah One Mitzvah At A Time

The iconic Jewish brand, THE MENSCH ON A BENCH, is celebrating its sixth Hanukkah season by expanding its family to include: the adorable and...


Nov 14, 2018, 16:28 ET CPSC Expands Toy Safety Collaboration Efforts with Retail, Toy Industries & Safe Kids; Top Toy Safety Tips for Shoppers This Holiday Season

Today, the U.S. Consumer Product Safety Commission (CPSC), Retail Industry Leaders Association (RILA), Safe Kids Worldwide, and The Toy Association...


Nov 14, 2018, 12:35 ET InventHelp Inventors Develop Unique, Two-In-One Doll (SDB-1294)

Inventors from Canyon Lake, Calif., have developed the BONDING DOUBLE DOLL COLLECTION, a new line of topsy-turvy or flip dolls that are made to...


Nov 14, 2018, 09:00 ET A.C. Moore Announces Launch Of E-Commerce Platform

A.C. Moore Arts and Crafts, specialty retailer and industry leader in the development and production of innovative craft products and materials, is...


Nov 14, 2018, 09:00 ET Sago Mini Pillow Playsets - funded on Kickstarter in just 2.5 hours!

The world's first playset that folds up into a throw pillow. TORONTO, Nov. 14, 2018 /PRNewswire/ - Pairing ingenious design with functionality, Sago...


Nov 14, 2018, 08:09 ET Shark Tank Company Surprise Ride Acquired by Fat Brain Toys

Fat Brain Toys, one of the nation's leading independent toy companies, today announced the acquisition of Surprise Ride, a subscription box service...


Nov 14, 2018, 08:00 ET eBay Unveils Its First-Ever Toy Book and Gives Holiday Shoppers a Single Destination for Rare, Retro and Right Now Toys

eBay, the world's most dynamic marketplace, today delivers its first-ever holiday Toy Book and the only holiday offering that combines rare, retro...


Nov 13, 2018, 13:38 ET Win Santa's Workshop, $3,000 with Teamson Sweepstakes

The Teamson family of award-winning children's brands wants to make someone's holiday shopping merry and bright with the Win Santa's Workshop...


Nov 13, 2018, 10:45 ET InventHelp Inventor Develops a Multilingual Doll (OCM-1288)

"I was inspired with this doll as a means to teach children to speak various languages," said an inventor from Corona, Calif. She developed patent...


Nov 13, 2018, 08:53 ET Moonlite™ Launches Limited-Edition Story Book Projector on Kickstarter in Partnership with Non-Profit Organization Baby2Baby

Moonlite™ and Baby2Baby Aim to Bring the Magic of Storytime to over 60,000 Children Living in Poverty Nationwide TORONTO, Nov. 13, 2018 /PRNewswire/...


Nov 13, 2018, 08:00 ET Arcade1Up Selected as Finalist for Prestigious Toy of the Year Awards

NEW YORK, Nov. 13, 2018 /PRNewswire/ - Tastemakers, LLC. is thrilled to announce that Arcade1Up, is a finalist for "Tech Toy of the Year" for the...


Nov 13, 2018, 07:33 ET Hasbro and Toys for Tots Team Up to Make the Holiday Season Brighter for Millions of Families in Need

The U.S. Marine Corps Reserve Toys for Tots Program and global play and entertainment company, Hasbro, Inc. announced their annual holiday matching...