Toys Stay up-to-date on the world of toys and games with the latest news from designers, manufacturers, producers, suppliers and retailers. Learn about new product launches and game releases, as well as contests and educational development. This section includes releases concerning toy safety and recalls, as well as new market research and technical advances in the industry. Read about charity events and new partnerships, as well as quarterly reports and other financial and legal information.

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Sep 21, 2018, 11:00 ET Help Sony Square NYC Name Its aibo Puppies!

Sony Square NYC, Sony's brand showroom, is looking for great names for two of our aibo puppies. The puppies moved into Sony Square NYC on August 23,...


Sep 20, 2018, 20:00 ET The Toy Insider Trend Experts Made a Holiday List and Checked It Twice: 2018 Hot Holiday Toy Picks Revealed

The Toy Insider, one of the toy industry's most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled...


Sep 20, 2018, 14:19 ET Give the Gift of Bounce This Holiday with Flybar Pogo Sticks and Trick Boards

Make the holiday season bouncy and bright with a wide selection of exciting active toys from Flybar! Founded in 1918, Flybar is the original and...


Sep 20, 2018, 13:00 ET Robert Simonds' STX Adds Country Music Superstar Blake Shelton To UGLYDOLLS Cast

STXfilms, a division of Robert Simonds' global, next-gen media company STX Entertainment, today announced that Blake Shelton, one of country music's...


Sep 19, 2018, 08:00 ET Becca's Bunch takes flight on Nick Jr. US

Innovative new preschool series Becca's Bunch launches September 24 DUBLIN, Sept. 19, 2018 /PRNewswire/ - Becca's Bunch, an innovative new preschool...


Sep 18, 2018, 15:00 ET Mattel's First Global Day Of Play Brings The Power Of Play To Thousands Of Children

Today, Mattel, Inc. (NASDAQ: MAT) announced its first-ever Global Day of Play, a companywide, global community service initiative that aims to bring...


Sep 18, 2018, 13:00 ET Sony's Limited First Litter Edition aibo is Now Available for Purchase in U.S.

Sony Electronics Inc. today announced that the aibo First Litter Edition is now available for purchase in the U.S. through Sony's website,...


Sep 18, 2018, 08:00 ET BJ's Wholesale Club Offers Biggest Toy Selection Ever This Holiday Season

BJ's Wholesale Club (NYSE: BJ) today announced it will offer twice as many toys on BJs.com and increase the in-Club toy selection by as much as 20...


Sep 18, 2018, 07:46 ET Tech Will Save Us Powers Up Playtime With Electro Thread & Wireless Power

Tech Will Save Us, introduces two new STEM toys, Light Racer and Sew + Glow, inspiring kids aged 8 to 12 to get creative with wireless magnetic power ...


Sep 18, 2018, 07:22 ET RetailMeNot Places Predictions for the Hottest Holiday Toys of 2018

RetailMeNot has practiced and mastered its toy-tracking abilities to predict the ones that will be flying off the shelves this holiday season. From...


Sep 14, 2018, 09:03 ET New Go! Go! Smart Wheels® Toys from VTech® Deliver Multi-Sensory Learning to Maximize Toddler Fun

Today VTech® announces the availability of new Go! Go! Smart Wheels® playsets, driving excitement to the line with fun new themes to spark toddlers'...


Sep 13, 2018, 16:05 ET Mattel Elects Dr. Judy Olian To Board Of Directors

Mattel, Inc. (NASDAQ: MAT) announced today that Dr. Judy Olian, the ninth President of Quinnipiac University and former Dean of the UCLA Anderson...


Sep 13, 2018, 13:30 ET InventHelp Inventor Develops Fun Jail-Themed Board Game (BGF-2057)

"I wanted a fun game to play with my family and friends," said an inventor from Royal Oak, Mich. "I put my mind to it and developed my own...


Sep 13, 2018, 00:13 ET Spielzeuge der Zukunft | Robotix enthüllt weltweit erstes bildschirmloses Tech Toy

Robotix kündigt die globale Einführung von Taco Playbits auf der Indiegogo Crowdfunding-Plattform an. Taco Playbits ist ein greifbar kodierbares,...


Sep 12, 2018, 13:26 ET Robert Simonds' STX Adds Comedians Gabriel Iglesias & Wanda Sykes To All-Star UGLYDOLLS Cast

STXfilms, a division of Robert Simonds' global, next-gen media company STX Entertainment, has added comedians Gabriel Iglesias and Wanda Sykes to the ...


Sep 12, 2018, 10:07 ET affresh® Specialized Cleaners Featured In First-Ever Pop-Up Shop + Digital Boutique Launched By Good Housekeeping, Amazon And Mall of America

Good Housekeeping magazine announces an exciting new venture: A three-month pop-up store inside the iconic Mall of America called GH Lab. Every...


Sep 12, 2018, 09:00 ET littleBits Launches New Line of Invention Kits to Inspire Kids to be Changemakers

littleBits, the inventor of the electronic building block, is using kids' own passions to get them excited about STEM/STEAM (Science, Technology,...


Sep 12, 2018, 08:54 ET Jouets du futur | Robotix présente le premier jouet technologique sans écran au monde

Robotix annonce le lancement mondial de Taco Playbits sur la plate-forme de financement participatif Indiegogo Taco Playbits est un jouet STEM...


Sep 12, 2018, 04:00 ET Toys of the Future | Robotix Unveils World's First Screen-free Tech Toy

Robotix announces the global launch of Taco Playbits on Indiegogo Crowdfunding platform Taco Playbits is a tangible coding, screen-free and...


Sep 11, 2018, 10:30 ET InventHelp Inventor Develops Improved Children's Magnetic Racing Track Set (SUU-526)

While a variety of car racing sets for children are available on the market, they have many similar features. However, an inventor from St. Louis, Mo....


Sep 10, 2018, 11:00 ET The Original Tamagotchi Returns This Fall

Bandai America today announced that the company is bringing back an old friend with some brand new as well as vintage styles. The original Tamagotchi ...


Sep 09, 2018, 14:15 ET InventHelp Inventor Develops Game that Combines Pool and Golf (ROH-524)

"I wanted a different game that would attract players of all ages," said an inventor from Cazenovia, N.Y. "I thought that a game that combined...


Sep 08, 2018, 12:45 ET InventHelp Inventor Develops Stake to Support Bouncy Castles, Etc. (PHO-2522)

"After viewing some news footage of jumping castles being tossed around and children getting hurt, I thought of this invention as a better way to...


Sep 07, 2018, 20:15 ET Thomas & Friends Launches Collaboration With the United Nations to Inspire the Next Generation of Global Citizens

Mattel Inc. debuts today in the Nick Jr. preschool block on Nickelodeon, the brand-new season of Thomas & Friends™, a game changing event in...


Sep 07, 2018, 11:15 ET InventHelp Inventor Develops Model Toy For Kickboxing (LVG-139)

An inventor from Las Vegas, Nev., has developed the SONEY SYBORG, a new type of toy design. It offers a means to simulate a kickboxing match. A...