MANAMA, Bahrain, January 16, 2018 /PRNewswire/ --
The product is ready. The location, pricing strategy and signage are all in place. All that remains is attracting customer attention & they live online. In the digital realm, options are limitless and user attention is what everyone is fighting for.
Social Media is a constant battlefield. Here's what years of research uncovered for a winning strategy.
*"Elephant Social says: The art of digital marketing is of vital importance to the brand. It is a matter of growth and stagnation, a road either to fame or ruin. It is a subject no business can afford to ignore. There are five constant factors to be taken into account:
1) Right network is the bridge connecting a brand to its audience. It is where potential customers follow, like and share content.
2) Relevant content is the map guiding the brand to potential customers. Engage users with things they are interested in.
3) Creative Communication is the incentive for their attention. Content lives for a short time, it needs to count.
4) Good Design is the hook because we all want to be inspired.
5) Disciplined, regular posting is a responsibility towards the brand and audience. It is critical to get proper coverage from the Social Media Network algorithms.
These five heads should be familiar to every entrepreneur:
"The one who doesn't apply them will lose out to the one who does."
Hiring an agency will incur a four or five figure expense. A DIY strategy risks losing weeks curating images, editing, finding trends, creating engaging content and posting daily. The latter, being more harmful to the business without trained expertise or guidance.
To a small/medium sized business, digital marketing is a minefield of obstacles with minimal benefits from organic growth. In the last few decades, the problem of saving both time and money has been solved by automation, except in the field of creative communication.
In October 2017, Elephant Social was launched at GiTex. The 15MB app was being labelled as the "Agency Killer". What set the app apart from others, is a powerful content suggestion capability that can create customised content for a business.
The app creates monthly digital marketing campaigns of 30 posts with trending, unique content. Through the app, a user uploads and edits photographs, then describes it via EMOTOS (selects options that suit their goals) to receive creative, unique and optimized content recommendations. Approved posts can be scheduled for automatic posting. From user reviews, it takes 20 minutes to create, approve and schedule a month's worth of quality social media content. The app uses gamification to simplify the process and keep users engaged.
According to CEO Omer A. Rana,
"There's a system in place where big brands get maximum visibility using global agencies. This makes digital marketing a luxury, unaffordable by small/medium sized businesses. Elephant Social aims to bring an end to this system and empower SME's."
"We constantly see AI being painted as antagonists to human development. At Elephant Media Network, we see humanizing AI as the future. We believe that automation introduced in the right way can boost businesses and help create jobs.
Elephant Social is not just an app, it is a movement, a (r)evolution in marketing. The app puts the expertise of global agencies in an SME's pocket at a fraction of the costs. It aims to make creative communication error-free, easy to use and respectful of human sentiment - through automation."
Elephant Social is a product from the first of its kind tech investment/development company Elephant Media Network. www.em-n.com. It comes with a 14 day free trial with no obligation and no credit card requirements. Available on Play Store and App Store.
About Elephant Media Network
Elephant Media Network (EMN) has a vision of evolving multiple fields through digital platform automation and invention. EMN works on various design and development solutions using automation at its core for innovations, revenue savings and empowering multiple sectors especially SMEs. Elephant Media Network is currently looking for collaborations across disciplines and is on the constant look-out for fresh talent.
Elephant Media Network was founded in 2016 by Omer A. Rana and has taken EMN global offering the company's bespoke services worldwide with a presence in London, Dubai, Geneva and the Kingdom of Bahrain.
Press and Media Inquiries
Public Relations Manager
Elephant Media Network
SOURCE Elephant Media Network