For the majority of communicators, a desired outcome of a press release is earned media coverage, but the purpose of this coverage often differs from client to client or project to project. For example, companies may pursue earned media coverage to achieve increased web traffic, or to boost brand recognition within a targeted audience demographic, increase sales—or even to acquire talent in new markets.
Advanced Content Distribution: Optimizing to Go Beyond the Basics discusses:
- Reach: where – and how far – can you go?
- Advanced methods to find the right audience
- Monitoring performance and delivering the metrics that matter
Reach. Audience. Customization. Timing. Monitoring. As you build out your content distribution strategy, consider these five areas and you will be better positioned to achieve your desired outcomes.