Producing content such as blog posts, webinars, and white papers are critical tactics for communicating the value of your brand to customers and prospects. But have you considered whether you are gaining the maximum value out of your content efforts?
Driving Credibility & Success for Your Brand: How to Earn More Media discusses:
- How to build relationships with the media
- Driving content discoverability
- Proving the value of content marketing
It’s no secret that PR and marketing departments often struggle to maintain a balance between time and resources. Don’t lose sight of the fact that there are opportunities to earn media with the stories and data you have already published.