The Edelman Trust Barometer is the longest-running and most comprehensive survey of trust worldwide. The 2015 Edelman Trust Barometer, the firm’s 15th annual exploration of trust, is based on online interviews of 33,000 people in 27 countries about their trust in the institutions of government, media, and business. It has become a cornerstone piece of content that customers, prospects and influencers look to every year for insights into their industries and into PR in general.
The Edelman Trust Barometer: Building Market Leadership through Thought Leadership discusses how great content can:
- Guarantee a place at the center of the conversation
- Drive insights and inspire or influence ancillary content projects that will point back to your content
- Expand and solidify a brand (or individual) as an influencer in their space
What began as a survey designed to answer some interesting questions has become the cornerstone intellectual property that has not only positioned the firm for success, but is providing the ability to create more value, for more clients, around the globe.