As PR and marketing communications are often competing for budget with demand generation and marketing technology, it is important to better understand the impact of PR and branding on demand and lead generation. The ability to engage new prospects and existing customers with your brand at a high level builds awareness, generates qualified leads, influences buying decisions and ultimately drive revenue.
How to Drive Demand Generation with PR Tactics discusses:
• The role of earned media in influencing buyer behavior
• PR’s measurable impact on marketing and demand generation
• New opportunities for PR to leverage existing content to increase brand profile and create new leads
By re-thinking the role and impact of public relations, PR and marketing professionals can more proactively help to drive demand by creating and distributing quality content to create engagement and build the sales pipeline.