100% FLAVORIETY Spices Up Captain D's Menu

Apr 02, 2001, 01:00 ET from Captain D's Seafood Restaurants

    NASHVILLE, Tenn., April 2 /PRNewswire/ -- Captain D's Seafood Restaurants
 adds two new menu items to its bill of fare as part of the chain's new
 advertising campaign 100% FLAVORIETY.  During the first phase of the campaign,
 Captain D's is offering Cajun Spiced Bite Size Shrimp drizzled with honey.
     "These two items are giving our customers more of the great flavor and
 variety they're accustomed to seeing at Captain D's," said Robbie Copenhaver,
 franchise operator in Alabama and Louisiana.
     Captain D's coined the new slogan FLAVORIETY for its campaign by combining
 the chain's two strengths.  "Consumers have told us they enjoy the flavor of
 our dishes as well as the wide variety of items we offer," said Tom Giarrusso,
 vice president of marketing.
     Captain D's is also using a new slogan to advertise the two different
 kinds of bite size shrimp:  "Honey Dripped and Cajun Zipped."
     The Honey Dripped is breaded and fried to a golden brown and drizzled with
 honey.  The Cajun Zipped is breaded with a special recipe of cajun spices and
 fried to a golden brown.  Both are served with a side of french fries, cole
 slaw and hushpuppies.
     The new items start at $3.99 helping Captain D's attract the value
 conscious shopper.
     Captain D's plans to introduce other new spicy menu items in the near
 future as part of its 100% FLAVORIETY campaign.
     In addition to the new items, customers can continue to enjoy their
 favorites at Captain D's including batter dipped fish, broiled salmon, shrimp
 scampi, and catfish.
     Headquarted in Nashville, Tennessee, Captain D's owns, operates and
 franchises more than 560 restaurants in 22 states.
 
 

SOURCE Captain D's Seafood Restaurants
    NASHVILLE, Tenn., April 2 /PRNewswire/ -- Captain D's Seafood Restaurants
 adds two new menu items to its bill of fare as part of the chain's new
 advertising campaign 100% FLAVORIETY.  During the first phase of the campaign,
 Captain D's is offering Cajun Spiced Bite Size Shrimp drizzled with honey.
     "These two items are giving our customers more of the great flavor and
 variety they're accustomed to seeing at Captain D's," said Robbie Copenhaver,
 franchise operator in Alabama and Louisiana.
     Captain D's coined the new slogan FLAVORIETY for its campaign by combining
 the chain's two strengths.  "Consumers have told us they enjoy the flavor of
 our dishes as well as the wide variety of items we offer," said Tom Giarrusso,
 vice president of marketing.
     Captain D's is also using a new slogan to advertise the two different
 kinds of bite size shrimp:  "Honey Dripped and Cajun Zipped."
     The Honey Dripped is breaded and fried to a golden brown and drizzled with
 honey.  The Cajun Zipped is breaded with a special recipe of cajun spices and
 fried to a golden brown.  Both are served with a side of french fries, cole
 slaw and hushpuppies.
     The new items start at $3.99 helping Captain D's attract the value
 conscious shopper.
     Captain D's plans to introduce other new spicy menu items in the near
 future as part of its 100% FLAVORIETY campaign.
     In addition to the new items, customers can continue to enjoy their
 favorites at Captain D's including batter dipped fish, broiled salmon, shrimp
 scampi, and catfish.
     Headquarted in Nashville, Tennessee, Captain D's owns, operates and
 franchises more than 560 restaurants in 22 states.
 
 SOURCE  Captain D's Seafood Restaurants