100% Growth in Under Eight Months - MINITFO on YouTube Reaches Two Million Hits!

Aug 22, 2013, 08:00 ET from GroupeMédia TFO

TORONTO, Aug. 22, 2013 /CNW/ - The MINITFO YouTube channel (youtube.com/user/MiniTFO) has broken its own record, registering two million views in fewer than eight months, clearly demonstrating the growing need for Francophone preschool content and the public's interest in MINITFO, Groupe Média TFO's preschool channel.

"Our growth since January has been exponential, with MINITFO posting a record 100% increase in its YouTube presence," said Glenn O'Farrell, President and Chief Executive Officer of Groupe Média TFO. "We believe this success is due to the public's insatiable appetite for our quality French-language preschool content."

MINITFO offers an interactive Kindergarten for children, presenting short, entertaining content, including games, apps and series of programs that are broadcast on TFO television and posted on the MINITFO Web site. MINITFO is the result of the work of a talented and committed team dedicated to child development. Josée and Louis, MINITFO's presenters, also lend their assistance by extending the learning provided by schools and parents. Children identify with the presenters, developing a sincere attachment and a feeling of belonging to the MINITFO series.

"We realize that children view video content on a daily basis using smart phones and tablets. With MINITFO, we wanted to meet the emerging needs of children aged 2 to 6 by adopting an intelligent approach to educational content that is inviting, simple and intuitive," explained Marianne Lambert, producer of the MINITFO series.

Having achieved this milestone, Groupe Média TFO will continue its efforts to develop and distribute media content for mobile devices, the Web and TV.

About Groupe Média TFO

Groupe Média TFO produces and distributes award-winning educational and cultural media content along with supporting content to meet the needs and aspirations of its target clientele. TFO thus contributes to the civic and cultural development of the Ontario's Francophone community and makes it content available on a large number of media platforms. Based in Toronto, TFO is the largest producer and distributor of French-language educational products in Canada.

SOURCE GroupeMédia TFO

Image with caption: "100% Growth in Under Eight Months - MINITFO on YouTube Reaches Two Million Hits (CNW Group/GroupeMédia TFO)". Image available at: http://photos.newswire.ca/images/download/20130822_C7472_PHOTO_EN_30039.jpg