STUDIO CITY, Calif., Feb. 23, 2012 /PRNewswire-USNewswire/ -- Twenty top Southern California female junior golfers will be paired with LPGA legends for an inspirational round of golf Tuesday, March 27, as part of the Kraft Nabisco Championship week at Mission Hills Country Club in Rancho Mirage. Hosted by Amy Alcott, a member of the Southern California Golf Association, LPGA Tour and World Golf Halls of Fame, the fresh&easy-Kraft Foods Legacy Junior Challenge will reward the junior low amateur at the event a sponsor's invitation to play in the 2012 Kraft Nabisco Championship, one of the LPGA Tour's four major championships, set to be held March 29-April 1.
"Partnering with fresh&easy, Kraft Foods and the Kraft Nabisco Championship is an incredible opportunity for us, but more importantly, it is a chance for us to create more opportunities for girls in golf," said SCGA Foundation Executive Director Kevin Gigax. "The Junior Challenge will showcase the best junior girls in Southern California and will also inspire many more girls to pursue their dreams in golf."
"We are honored to celebrate the incredibly rich history of women's golf at the Kraft Nabisco Championship while also providing an incredible opportunity for young female golfers to play with their idols and the game's best," said Tim Mason, CEO of Fresh & Easy Neighborhood Market.
The 20 Southland juniors participating in the fresh&easy-Kraft Foods Legacy Junior Challenge will be chosen by a selection committee, led by the SCGA Foundation, which will also supply tournament administration support during the Tuesday qualifier. The event will be played on the Arnold Palmer Course.
"Kraft Foods is thrilled to partner with our friends at Fresh & Easy on the fresh&easy-Kraft Foods Legacy Junior Challenge. This opportunity will provide young golfers a chance to experience playing with LPGA legends as well as providing a truly special event for our fans to see the legends of the past 40 years," said David Blake Thomas, executive director & chairman, Kraft Nabisco Championship.
Junior applicants will be evaluated based on their golf resumes and their community and leadership involvement. Those interested in applying may learn more at scga.org/legacy.
About the SCGA Foundation
The mission of the SCGA Foundation is to sponsor the education and character development of Southern California youth through golf. Through its programs, the SCGA Foundation focuses its efforts on creating affordable access to golf, instilling integrity and responsibility in youth through the game and providing educational opportunities for youth from fifth grade to college. Learn more at scga.org/foundation.
About Fresh & Easy Neighborhood Market
Fresh & Easy operates more than 180 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.
About Kraft Foods
Kraft Foods Inc. (NYSE: KFT - News) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
About the Kraft Nabisco Championship The Kraft Nabisco Championship is golf's first major and one of the LPGA Tour's most prestigious events. Founded in 1972 by David Foster and Dinah Shore, the Kraft Nabisco Championship earned the designation as a major tournament in 1983. Contested at Mission Hills Country Club in Rancho Mirage, Calif., since its inception, the Championship holds the distinction of being the second oldest golf tournament continuously held at the same course. For many, the event is most distinguished by one of golf's most beloved traditions: the champion's leap into Poppie's Pond, located adjacent to the 18th green. In 1988, the first champion's leap into Poppie's Pond was taken by Amy Alcott, and since has become one of the most anticipated and memorable traditions in golf. For more information on the Kraft Nabisco Championship, please visit www.KNCGolf.com or call 760-324-4546. To follow the Kraft Nabisco Championship, go to www.facebook.com/KNCGolf or www.twitter.com/KNCGolf.
SOURCE Southern California Golf Association