2012/2013 SPC Card gives students the deals and dialog they need

Jul 31, 2012, 07:00 ET from Student Price Card Ltd.

TORONTO, July 31, 2012 /CNW/ - SPC Card, Canada's #1 student loyalty program, launches its new card on Aug 1 with a handful of hot retailers newly added to its roster.

"With a tough job market and high costs for students, it's becoming more important than ever for young people and their parents to find the best deals around," said SPC Card President, Dean Mazzariol. "Consumers are increasingly careful when spending money and we're working our hardest to offer students deals at the stores they go to all the time."

The 2012/13 card returns with some popular stores on its list that haven't been part of the program before, including American Apparel, Bath & Body Works, Express, Forever 21, Mr. Sub, Urban Outfitters and Wind Mobile.

Aside from the addition of 13 new retailers, SPC Card is further embracing the digital world. With an enhanced mobile app, a digital editor, a new blog in tow, and an increased presence on channels like Facebook, Twitter and Pinterest, SPC Card is getting on the same level as the students who use it.

"We really want to engage with our members and show them that we care about what they need," said Jordana Levine, SPC Card's new digital editor. "It's important  start having real conversations with them, rather than just giving them information, and social media is the best way to do that."

SPC Card is Canada's most popular student loyalty program with over 1,100,000 members and over 100 participating retail chains like Aeropostale, American Eagle Outfitters, The Body Shop, Bluenotes, Foot Locker, Gap, Jack Astor's and Rexall Pharma Plus.

Students can buy SPC Cards at various retailers, online, or through their campus bookstore or high school.

SOURCE Student Price Card Ltd.

Image with caption: "SPC Card has added plenty of great new retailers to its list for the 2012-13 season, like Forever 21. (CNW Group/Student Price Card Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120731_C3560_PHOTO_EN_16502.jpg