Fashion Icon Olivia Palermo Joins Cotton's 24 Hour Runway Show

Fashion Show's Official Apparel Partners Released

Nov 03, 2014, 09:49 ET from Cotton Incorporated

NEW YORK, Oct. 22, 2014 /PRNewswire/ -- For the first time, Cotton Incorporated brings international style icon Olivia Palermo on board for its 24 Hour Runway Show. Olivia will join the runway show scene alongside several other celebrity hosts and industry influencers including Giuliana and Bill Rancic, E! News' Jason Kennedy, and TV Host Michael Yo from "The Insider" on CBS. Open to the public, the world's only 24 Hour Runway Show will take place in sunny South Beach, Miami beginning Friday, November 7, at 8 p.m. EST, through Saturday, November 8 at 8 p.m. EST.

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With media partner PEOPLE, Cotton's 24 Hour Runway Show will showcase "The Moments of Our Lives" as this year's theme, celebrating a different "cotton moment" each hour. A unique look will be seen on the runway every minute of the 24-hour event — for a total of 1,440 cotton looks. Featuring more than 75 brands and designers, a complete line-up of apparel partners can be seen at The show also will be streamed online LIVE on,,,,, Entertainment Weekly's,, and

To help bring this year's theme to life, Olivia Palermo will be sharing insights into her versatile and chic style starting Saturday, November 8 at 5:45 p.m. EST. Teaming with Giuliana Rancic, Olivia will be on stage to talk cotton trends beginning at 6:00 p.m. EST. The duo will return to the stage for the final hour of the show, themed "Birthday Party," with looks at the top of the hour from the online retail company Piperlime starting at 7:00 p.m. EST.

Known for her work as a designer, actress, model, spokesperson and as executive editor and creative director at, the tastemaker will be dressed wearing her favorite cotton items from Piperlime, one of the brands featured in this year's show. Featuring the season's top cotton apparel trends for both men and women, this year's apparel partners include Bloomingdale's, Wildfox Couture, Miguelina, 7 For All Mankind, Tommy Hilfiger,
C & C California, Anthropologie, and Kings of Cole, among many others. Viewers will have the opportunity to purchase some of the hautest looks straight off the runway at discounted prices with special offers from retail brands valid on cotton purchases.

For more information on Cotton Incorporated and Cotton's 24 Hour Runway Show, visit

About Cotton Incorporated:
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.

SOCIAL MEDIA CHEAT SHEET: @OliviaPalermo @GiulianaRancic @BillRancic  @JasonKennedy1 @MichaelYo to lead @DiscoverCotton #Cotton24Hours


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SOURCE Cotton Incorporated