2nd Integrative Medicine Industry Leadership Summit Explores Money and Mission for Hospitals, Employers, and Managed Care Organizations

The Second Integrative Medicine Industry Leadership Summit, Sponsored by The

Integrator and Integrative Medicine Communications, Inc. Probes Business

Models, Principles, Success Factors, and Research Requirements of Integrating

Complementary and Alternative Medicine.



Apr 18, 2001, 01:00 ET from Integrative Medicine Communications

    NEWTON, Mass., April 18 /PRNewswire/ -- One hundred key leaders from
 business, academic, and professional sectors have been invited by John Weeks,
 publisher-editor of The Integrator and Integrative Medicine Communications,
 Inc., to attend the Integrative Medicine Industry Leadership Summit. This
 important meeting, to be held at the Sunburst Resort in Scottsdale, Arizona,
 May 3-5, 2001, will provide opportunities to explore the growing role of CAM
 in mainstream care and all the challenges that this presents.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990914/LATU101 )
     "Wisdom in the do's and don'ts of appropriate integration is emerging in
 scores of spontaneous explorations across the country," states Weeks, whose
 monthly newsletter, published by Integrative Medicine Communications, is
 considered the journal of record for the integration industry. He adds, "Our
 job with the Integrative Medicine Industry Leadership Summit is to create a
 context for these leaders to learn from each other and explore collaboration."
 
     Promotes interactivity
     Weeks notes that the Summit organization includes "Committee of the Whole"
 sessions, which begin with short statements from a number of well-known
 discussants.  The series of facilitated, interactive breakout sessions will
 focus on identifying business needs and best practices in five environments:
 integrative clinics, health system transformation, employee benefits, managed
 care, and national policy.
     Discussants include James Gordon, MD, chair of the White House Commission
 on CAM Policy, and leaders from a wide range of organizations, including:
 National Institutes of Health, the US Congress, Highmark Blue Cross Blue
 Shield, PricewaterhouseCoopers, Mercy Health Partners, Oxford Health Plans,
 Lucent Technologies, Stanford University, American Journal of Health
 Promotion, St. Barnabas Healthcare, and Bastyr University.
 
     Exceptional and diverse sponsors
     Jan Bruce, CEO of Integrative Medicine Communications, states that her
 firm is "delighted to see that our collaborative mission with this Summit is
 once again reflected in the wide variety of our sponsors."  Included are:
 
     -- Alternative Therapies in Health and Medicine (alt-therapies.org), the
     leading peer-reviewed publication on integrative care
     -- American Specialty Health (ashp.com) and Triad Healthcare
     (triadhealthcareinc.com), two of the nation's leading organizations in
     managing CAM benefit
     -- Angela Mickelson (H, L & B) a health law attorney who is also a
     committed CAM consumer
     -- Bastyr University (bastyr.edu), the nation's leading center of
     education of quality CAM professionals and a leader in research and policy
     in natural health sciences
     -- Health Business Partners (healthpartners.com), a venture firm involved
     with the industry
     -- Health Forum/American Hospital Association (healthforum.com), which has
     partnered with Integrative Medicine Communications in an ongoing
     initiative
     -- Institute for Health and Productivity Management (ihpm.org), a group
     interested in CAM's role in employee health
     -- Inner Harmony Wellness Center and Cancer Treatment Centers of America
     (ctca.com), two delivery organizations, which are leaders in enhancing
     care through integration
     -- National Integrative Medicine Council (nimc.org), a national, consumer-
     driven, not-for-profit organization promoting a supportive public policy
     environment for integration
 
     Exploring Unifying the Design Principles for a Renewed Healthcare
     An additional dimension of Summit 2001 is an exploration of "design
 principles" which may clarify and unify the mission of the distinct
 stakeholders.  This work is an outgrowth of a "Vision Group" which formed at
 Summit 2000 and has been meeting over the past year. Weeks explains: "The
 business of healthcare is continuously a creative and challenging tension
 between mission and money. We will be using a drafted set of design principles
 as a mirror and as a probing device to explore the strengths and weaknesses of
 our business models. Are we aligned? What would happen to our business models
 if we were?"
     Jan Bruce states, "We expect the Summit will enhance the insight of all
 the participants into the 'business' of integration, so that we each can offer
 even more value to all healthcare audiences that benefit from our products and
 services."
     Information about Summit 2001 and a report from Summit 2000 are available
 at www.integrativemedicine.com/summit.
 
     The Integrator for the Business of Alternative Medicine is a subscription-
 based, monthly newsletter, continuously published since July 1996, which
 captures and analyzes the latest business intelligence and trends in the
 growing industry of integrative medicine.  Seattle-based publisher/editor John
 Weeks, Summit convenor, is recognized nationally as an expert in the business
 of integration. He speaks, writes, and consults widely.
     Integrative Medicine Communications is an information services company
 empowering healthcare professionals, consumers, and executives to combine the
 best of conventional and alternative medicine for optimal healthcare. The
 company delivers a suite of unbiased, science-based clinical information to
 professionals and consumers as well as unrivaled business intelligence and
 advisory services. The company serves individual healthcare providers as well
 as large institutions, professional associations, and information providers
 including Health Forum, a subsidiary of the American Hospital Association,
 HealthGate, the American Society of Health System Pharmacists, and the
 American Academy of Physician's Assistants. Integrative Medicine
 Communications' products are not sponsored by any manufacturer and are
 peer-reviewed by an 87-member board of health professionals.
 
 

SOURCE Integrative Medicine Communications
    NEWTON, Mass., April 18 /PRNewswire/ -- One hundred key leaders from
 business, academic, and professional sectors have been invited by John Weeks,
 publisher-editor of The Integrator and Integrative Medicine Communications,
 Inc., to attend the Integrative Medicine Industry Leadership Summit. This
 important meeting, to be held at the Sunburst Resort in Scottsdale, Arizona,
 May 3-5, 2001, will provide opportunities to explore the growing role of CAM
 in mainstream care and all the challenges that this presents.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990914/LATU101 )
     "Wisdom in the do's and don'ts of appropriate integration is emerging in
 scores of spontaneous explorations across the country," states Weeks, whose
 monthly newsletter, published by Integrative Medicine Communications, is
 considered the journal of record for the integration industry. He adds, "Our
 job with the Integrative Medicine Industry Leadership Summit is to create a
 context for these leaders to learn from each other and explore collaboration."
 
     Promotes interactivity
     Weeks notes that the Summit organization includes "Committee of the Whole"
 sessions, which begin with short statements from a number of well-known
 discussants.  The series of facilitated, interactive breakout sessions will
 focus on identifying business needs and best practices in five environments:
 integrative clinics, health system transformation, employee benefits, managed
 care, and national policy.
     Discussants include James Gordon, MD, chair of the White House Commission
 on CAM Policy, and leaders from a wide range of organizations, including:
 National Institutes of Health, the US Congress, Highmark Blue Cross Blue
 Shield, PricewaterhouseCoopers, Mercy Health Partners, Oxford Health Plans,
 Lucent Technologies, Stanford University, American Journal of Health
 Promotion, St. Barnabas Healthcare, and Bastyr University.
 
     Exceptional and diverse sponsors
     Jan Bruce, CEO of Integrative Medicine Communications, states that her
 firm is "delighted to see that our collaborative mission with this Summit is
 once again reflected in the wide variety of our sponsors."  Included are:
 
     -- Alternative Therapies in Health and Medicine (alt-therapies.org), the
     leading peer-reviewed publication on integrative care
     -- American Specialty Health (ashp.com) and Triad Healthcare
     (triadhealthcareinc.com), two of the nation's leading organizations in
     managing CAM benefit
     -- Angela Mickelson (H, L & B) a health law attorney who is also a
     committed CAM consumer
     -- Bastyr University (bastyr.edu), the nation's leading center of
     education of quality CAM professionals and a leader in research and policy
     in natural health sciences
     -- Health Business Partners (healthpartners.com), a venture firm involved
     with the industry
     -- Health Forum/American Hospital Association (healthforum.com), which has
     partnered with Integrative Medicine Communications in an ongoing
     initiative
     -- Institute for Health and Productivity Management (ihpm.org), a group
     interested in CAM's role in employee health
     -- Inner Harmony Wellness Center and Cancer Treatment Centers of America
     (ctca.com), two delivery organizations, which are leaders in enhancing
     care through integration
     -- National Integrative Medicine Council (nimc.org), a national, consumer-
     driven, not-for-profit organization promoting a supportive public policy
     environment for integration
 
     Exploring Unifying the Design Principles for a Renewed Healthcare
     An additional dimension of Summit 2001 is an exploration of "design
 principles" which may clarify and unify the mission of the distinct
 stakeholders.  This work is an outgrowth of a "Vision Group" which formed at
 Summit 2000 and has been meeting over the past year. Weeks explains: "The
 business of healthcare is continuously a creative and challenging tension
 between mission and money. We will be using a drafted set of design principles
 as a mirror and as a probing device to explore the strengths and weaknesses of
 our business models. Are we aligned? What would happen to our business models
 if we were?"
     Jan Bruce states, "We expect the Summit will enhance the insight of all
 the participants into the 'business' of integration, so that we each can offer
 even more value to all healthcare audiences that benefit from our products and
 services."
     Information about Summit 2001 and a report from Summit 2000 are available
 at www.integrativemedicine.com/summit.
 
     The Integrator for the Business of Alternative Medicine is a subscription-
 based, monthly newsletter, continuously published since July 1996, which
 captures and analyzes the latest business intelligence and trends in the
 growing industry of integrative medicine.  Seattle-based publisher/editor John
 Weeks, Summit convenor, is recognized nationally as an expert in the business
 of integration. He speaks, writes, and consults widely.
     Integrative Medicine Communications is an information services company
 empowering healthcare professionals, consumers, and executives to combine the
 best of conventional and alternative medicine for optimal healthcare. The
 company delivers a suite of unbiased, science-based clinical information to
 professionals and consumers as well as unrivaled business intelligence and
 advisory services. The company serves individual healthcare providers as well
 as large institutions, professional associations, and information providers
 including Health Forum, a subsidiary of the American Hospital Association,
 HealthGate, the American Society of Health System Pharmacists, and the
 American Academy of Physician's Assistants. Integrative Medicine
 Communications' products are not sponsored by any manufacturer and are
 peer-reviewed by an 87-member board of health professionals.
 
 SOURCE  Integrative Medicine Communications