2WAY Applies Interactive Technology to Lilly Collaborative Communications

Lilly to Leverage IT Resources With 2WAY Interactive System Feedback Solution



Apr 10, 2001, 01:00 ET from 2WAY Corporation

    SEATTLE, April 10 /PRNewswire/ -- 2WAY(TM) Corporation, a provider of
 enterprise applications that enable collaborative communication, today
 announced that Eli Lilly and Company (NYSE:   LLY) a leading pharmaceutical
 company, will apply the 2WAY Interactive System to build and maintain online
 feedback tools as part of its collaborative communications strategy.
     Lilly employees will use the 2WAY Interactive System to gather
 individualized feedback on pharmaceutical products directly from customers in
 the medical community.  This responsive information cycle will supply a
 constant flow of product satisfaction data, and add to the customer community
 built around Lilly's products and services.
     "We are delighted to welcome Lilly into our growing portfolio of
 pharmaceutical and healthcare industry customers," said Tom Butler, 2WAY CEO.
 "Global corporate enterprises are committed to providing their customers and
 partners with the most effective feedback and communications tools available.
 2WAY builds solutions that deliver on that promise."
     By automating tasks involved in creating interactive web applications, the
 2WAY Interactive System enables business professionals to design collaborative
 communications with customers, partners and employees, publish them to the
 Web, and run respondent data reports, without tying up critical IT resources.
 The system provides Lilly with a robust feedback solution without additionally
 burdening internal web development and programming staff.
 
     About 2WAY Corporation
     2WAY Corporation is a global provider of collaborative communications
 software that streamlines the way business professionals present, accumulate,
 and exchange corporate information. Founded in 1997, 2WAY Corporation is
 headquartered in Seattle, WA, with a regional sales office in Waltham, MA;
 Lake Forest, CA; San Francisco, CA; and Wilmette, IL. It is privately held and
 funded by Granite Ventures, LLC (formerly H&Q Venture Associates);
 Voyager Capital; Adobe Ventures and other private investors. For more
 information, visit www.2WAY.com.
 
 

SOURCE 2WAY Corporation
    SEATTLE, April 10 /PRNewswire/ -- 2WAY(TM) Corporation, a provider of
 enterprise applications that enable collaborative communication, today
 announced that Eli Lilly and Company (NYSE:   LLY) a leading pharmaceutical
 company, will apply the 2WAY Interactive System to build and maintain online
 feedback tools as part of its collaborative communications strategy.
     Lilly employees will use the 2WAY Interactive System to gather
 individualized feedback on pharmaceutical products directly from customers in
 the medical community.  This responsive information cycle will supply a
 constant flow of product satisfaction data, and add to the customer community
 built around Lilly's products and services.
     "We are delighted to welcome Lilly into our growing portfolio of
 pharmaceutical and healthcare industry customers," said Tom Butler, 2WAY CEO.
 "Global corporate enterprises are committed to providing their customers and
 partners with the most effective feedback and communications tools available.
 2WAY builds solutions that deliver on that promise."
     By automating tasks involved in creating interactive web applications, the
 2WAY Interactive System enables business professionals to design collaborative
 communications with customers, partners and employees, publish them to the
 Web, and run respondent data reports, without tying up critical IT resources.
 The system provides Lilly with a robust feedback solution without additionally
 burdening internal web development and programming staff.
 
     About 2WAY Corporation
     2WAY Corporation is a global provider of collaborative communications
 software that streamlines the way business professionals present, accumulate,
 and exchange corporate information. Founded in 1997, 2WAY Corporation is
 headquartered in Seattle, WA, with a regional sales office in Waltham, MA;
 Lake Forest, CA; San Francisco, CA; and Wilmette, IL. It is privately held and
 funded by Granite Ventures, LLC (formerly H&Q Venture Associates);
 Voyager Capital; Adobe Ventures and other private investors. For more
 information, visit www.2WAY.com.
 
 SOURCE  2WAY Corporation

RELATED LINKS

http://www.lilly.com