3BL Media Announces Agreement With Thomson Reuters; Provides CSR-Related Multimedia Content for Thomson Reuters Financial Video Programming, Including 'theCSRminute,' a Daily Video Digest of News Focusing on Corporate Social Responsibility

Oct 29, 2009, 10:00 ET from 3BL Media

BRATTLEBORO, Vt., Oct. 29 /PRNewswire/ -- 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced that it has entered into an agreement with Thomson Reuters to provide CSR-related multimedia content for distribution on Thomson Reuters financial video platform. Under the terms of the agreement, 3BL Media serves daily multimedia content from its base of client companies active in CSR, including 3BL's own "theCSRminute," a daily video digest focusing on corporate social responsibility initiatives, issues, trends, campaigns, awards, events, and breaking news.

Thomson Reuters financial video programming is an interactive web-based TV service allowing access to breaking news, analysis and research in a customized format, using a "narrowcasting" approach to provide access to short, segmented programming. Created primarily for financial professionals, this interactive, multimedia video offering can be viewed here -- http://etv.thomsonreuters.com/.

"We're proud to have been selected by Thomson Reuters as the premiere CSR multimedia content provider for the launch of their revolutionary 'Project Insider' service," said Greg Schneider, co-founder and CEO, 3BL Media. "This agreement provides testimony to the value of 3BL's video news content feeds, with particular emphasis on theCSRminute."

Produced in-house by 3BL Media's team of researchers and correspondents, theCSRminute recently covered news from such major companies as Nike, Gap, Phillips, Wal-Mart, Intel and Procter & Gamble as well as privately held companies, small businesses and start-ups, non-profit organizations and philanthropies.

For additional information on theCSRminute, please contact John Howell, Producer, jhowell@3blmedia.com, or at 866-508-0993, extension 121.

About 3BL Media

3BL Media is the leading CSR, Sustainability, and Cause Marketing Communications company. The company's experienced team of professionals helps organizations -- from nonprofits to multinational corporations -- have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know. For additional information, please visit http://3blmedia.com.