3D Industry Leaders Support Macromedia Shockwave Player Platform

Developers Benefit From Pervasive Player With Intel 3d Graphics Technology



Apr 10, 2001, 01:00 ET from Macromedia, Inc.

    Macromedia UCON 2001, NEW YORK, April 10 /PRNewswire/
 -- Macromedia, Inc. (Nasdaq: MACR) and Intel Corporation today announced that
 industry leading 3D companies have ensured their solutions are supported by
 the pervasive 3D platform that was jointly developed by Macromedia and Intel.
 The wide reach of Macromedia(R) Shockwave(R) Player means that 3D content, for
 the first time ever, will easily be available to the majority of Web users,
 who already have the player installed. 3D authoring companies will get a new
 way to deliver their content to this wide audience through integration with
 Macromedia(R) Director(R) 8.5 Shockwave(R) Studio (also announced today, see
 separate release). Technology vendors can extend Director and Shockwave Player
 to provide additional 3D functionality, and hardware vendors will benefit by
 selling more graphics processing units (GPUs) to make the 3D experience even
 more immersive.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO )
     3D vendors that have already pledged their support of this platform are
 software companies Alias|Wavefront, Discreet -- a division of Autodesk, Inc.,
 Havok, MAXON, NewTek, NxView Technologies, Inc., Right Hemisphere, Softimage,
 and hardware company NVIDIA(R) Corporation. In addition, Macromedia is working
 with 3D scanning service bureaus, 3D model libraries, digital rights
 management tools, and video hardware manufacturers. With these companies in
 the 3D content creation and animation space supporting Shockwave Player as the
 standard 3D Web playback platform, developers and Web users will benefit from
 a de-facto standard.
     Discreet 3ds max(TM) is the leading professional 3D modeling, animation
 and rendering application for creating visual effects, character animation,
 and next generation game development. By integrating with Macromedia Director
 8.5 Shockwave Studio, 3ds max users will be able to author in their familiar
 3D environment and fully import their creations into Director to prepare that
 content for Web deployment.
     "Discreet created 3ds max with an extensible architecture so it can
 integrate with software like the new Director 8.5 Shockwave Studio to bring
 compelling 3D experiences to the Web," said Paul Lypaczewski, general manager
 of Discreet and executive vice president of Autodesk, Inc. "Macromedia and
 Intel allow 3D artists, including the more than 160,000 3ds max animators, to
 fully express themselves on the Web using their favorite authoring solutions."
     NxView has developed the software renderer, 3DSpeedDraw, included with the
 3D-enhancement to Shockwave Player, which ensures end users can view 3D
 content without requiring 3D video acceleration.
     "Macromedia and Intel have created a 3D environment which enables third
 parties like NxView to continually add value, whether it's additional
 functionality to the player or more supported content types at the authoring
 level," said Myles A. Owens, CEO of NxView. "Shockwave Player already has
 broad penetration and soon it will be possible to enable traditional
 multimedia developers to add 3D to their applications and presentations. Web
 users deserve this unprecedented interactive capability."
     NVIDIA Corporation is the global leader in advanced graphics and
 multimedia processing technology for the consumer, corporate and professional
 computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA
 one of the premier semiconductor companies in the world for visual computing
 applications. NVIDIA offers a wide range of products and services, delivering
 superior performance and crisp visual quality for PC and Macintosh-based
 applications such as manufacturing, science, e-business, entertainment, and
 education.
     "With incredible 3D graphics features and capabilities, NVIDIA's family of
 3D graphics processing units is the ideal platform for Macromedia Director and
 Shockwave Player users," said Dan Vivoli, senior vice president of marketing
 for NVIDIA. "The wide reach of Macromedia Shockwave Player means that users
 can experience the power of 3D content with their current systems today and,
 if they want to turn up the realism and detail, the same content will scale to
 meet the power of NVIDIA's GPUs. We are thrilled that Macromedia has chosen
 NVIDIA as a 3D provider of choice for Macromedia's products."
     Havok will include its Xtra with Macromedia Director 8.5 Shockwave Studio
 to bring complex physics models to 3D authoring. For example, instead of
 developers having to program the concept of gravity, friction, or elasticity
 in Lingo, they can just apply these properties to an object. The object will
 then behave as if in the real world, bouncing when dropped, or moving when
 pushed.
     "Macromedia Shockwave Player is going to bring 3D content to the masses by
 uniting developers and users with a common pervasive platform," said
 Hugh Reynolds, CEO, Havok. "Using our physics engine, the Macromedia and Intel
 technology makes it easy to add our behaviors into Director to create real
 world product demonstrations, games and educational content."
 
     ABOUT INTEL
     Intel, the world's largest chip maker, is also a leading manufacturer of
 computer, networking and communications products. Additional information about
 Intel is available at www.intel.com/pressroom.
 
     ABOUT MACROMEDIA
     Macromedia is passionate about what the Web can be. Its award-winning
 products empower designers and developers to efficiently create and deliver
 the most engaging experiences on the Web, and enable innovative Internet
 business solutions. Headquartered in San Francisco, Macromedia has more than
 1,700 employees worldwide and is available on the Internet at
 www.macromedia.com.
 
     NOTE:  Macromedia, Director, Shockwave, and Flash are trademarks or
 registered trademarks of Macromedia, Inc., as indicated.  All other company
 names, brand names and product names are trademarks of their respective
 holder(s).
 
 
     3D INDUSTRY RALLIES AROUND MACROMEDIA AND INTEL 3D WEB SOLUTION
 
     3Dvillage
     "3Dvillage is delighted to have the opportunity to work closely with
 Macromedia to deliver compelling 3D solutions specifically engineered to run
 using the 3D-enhanced Shockwave Player," said Richard Boyd, CEO. "This
 partnership will enable us to create even more engaging 3D content that will
 exceed our customers' expectations in the real estate, travel, e-learning, and
 wireless application markets."
 
     Alias|Wavefront
     "With the 3D-enhanced Macromedia Shockwave Player, the advances in
 character animation and effects that Maya has enabled in film, video, and
 games, are now positioned to flood the Web," said Mike Wilson, Director of
 Maya Interactive. "We are building an industrial strength connection between
 Maya and Macromedia Director 8.5 which will take full advantage of this
 tremendous new Web content delivery solution. It will enable artists on both
 Windows and Macintosh systems to efficiently deliver the top quality
 interactive Web 3D experiences via the pervasive Shockwave Player platform."
 
     Arius3D
     "With the release of Macromedia Director 8.5 Shockwave Studio, through the
 combined efforts of Macromedia and Intel, the Web has become a medium that is
 not just read or viewed, but rather experienced," said Rick Camilleri, CEO.
 "Combining Arius3D's true to life 3D color content solution with the rich
 media abilities offered through the 3D-enhanced Shockwave Player allows us to
 provide an immersive Web experience to more than 200 million Web users."
 
     AtomShockwave
     "It's a formidable combination: Intel's powerful 3D software, Macromedia's
 widely-distributed Shockwave Player, and the speed and simplicity of creating
 content in Macromedia Director 8.5 Shockwave Studio," said Mike Edmunds,
 senior vice president of interactive products. "This pioneering development
 empowers AtomShockwave to create and deliver the most fulfilling interactive
 entertainment available to a mass audience."
 
     Caligari Corporation
     "The marriage of Intel and Macromedia 3D technologies is a happy one,"
 said Roman Ormandy, President. "The result is a superior platform for 3D Web
 content which will allow our trueSpace5 users to deliver strong interactive
 3D content to the Web with the established delivery capabilities of Macromedia
 Shockwave Player."
 
     CyberExtruder.com
     "CyberExtruder has been developing interactive content and tools for some
 time now, but we've never before seen a product as easy to use, and as all
 around powerful as Macromedia Director 8.5 Shockwave Studio," said Jack Ives,
 COO. "Known for blazing new trails, Macromedia and Intel have delivered bigger
 and better than ever, providing the most compelling argument for 3D on the Web
 we've seen to date, and we've seen them all! We can finally rest assured that
 3D on the Web is here to stay."
 
     Face2Face
 "We are incredibly excited about Macromedia providing 3D capabilities in
 Macromedia Director 8.5 Shockwave Studio and Shockwave Player," said
 Stephen Clemente, President and CEO. "Their entry into the 3D market is
 synergistic with face2face's penetration into these same eLearning, CRM, and
 next generation gaming markets."
 
     famous3D
     "With this joint development from Macromedia and Intel, the Internet
 community has a simple and compelling way to communicate more effectively to
 an immense user base," said David Skelton, CEO, Blaze International. "This
 richer, more immersive Web experience will truly humanize the Internet."
 
     Kaon Interactive Inc.
     "No company is better positioned to drive widespread adoption of 3D on the
 Web than Macromedia," said Rich Silton, President and CEO. "We look at a
 potential installed base of more than 200 million Shockwave Players that can
 integrate and play our 3D photorealistic content, and believe that 3D as a
 standard for applications such as distance learning, training, and e-commerce
 is finally at hand."
 
     MAXON
     "Shockwave content is already a standard among Web designers, and Intel's
 3D technology allows for unprecedented online possibilities," said Paul Babb,
 president and CEO. "This jointly developed 3D platform, combined with MAXON's
 powerful, easy-to-use and affordable 3D solutions, are sure to inspire a whole
 new generation of 3D online experiences for Web users."
 
     MGI
     "The MGI Photovista family of Web tools, which are included with
 Macromedia Director 8.5 Shockwave Studio, enable the easy creation of
 electrifying content, with 360-degree panoramas, photo-based 3D objects, and
 interactive virtual tours, and are a great complement to Shockwave content,"
 said Anthony DeCristofaro, President and CEO. "The development of this
 platform by Macromedia and Intel will help drive the creation of more
 compelling content that will be widely accessible using Shockwave Player."
 
     NewTek
     "For years, LightWave 3D has always been the choice for artists and
 professionals doing film, television and gaming work. Now with Macromedia
 Director 8.5 and Shockwave Player, LightWave 3D is able to address the huge
 demand for high quality 3D for the Web," said Brad Peebler, VP of Development,
 3D. "The next 3D frontier is the Web and Macromedia has made it possible for
 Web developers to breathe new life into their work."
 
     Okino Computer Graphics, Inc.
     "Okino Computer Graphics is very pleased to have been involved with Intel
 Architecture Labs and Macromedia to incorporate the new 3D-enhanced Shockwave
 file format in our PolyTrans Scene/Animation/CAD/NURBS translation product,"
 said Robert Lansdale, President. "Okino is dedicated to providing the highest
 quality 3D data translation capabilities, support and maintenance in its
 PolyTrans product and likewise can ensure top quality conversions from all
 major 3D software packages and file formats into the new Shockwave file
 format."
 
     Right Hemisphere
     "The 3D-enhanced Shockwave Player will bring a whole new energy level to
 the adoption of 3D," said Michael Lynch, CEO. "Right Hemisphere is very
 excited by the development efforts of Intel and Macromedia and looks forward
 to being part of building this new 3D experience online. Never before has
 there been such a compelling reason for such a wide range of developers to use
 our 3D texturing and content management tools."
 
     Shells Interactive
     "The 3D capabilities of Macromedia Shockwave Player will help deliver
 bandwidth friendly interactive 3D to e-commerce, online learning, and customer
 service," said Yuval Michaely, CEO. "E-businesses will profit from the
 integration of Shells technology into Macromedia Director 8.5 and Shockwave
 Player by allowing developers to create interactive content faster and more
 economically then ever, while also securing content against piracy and
 tracking content usage."
 
     Tabuleiro
     "The real power of 3D-enhanced Shockwave content lies within its amazing
 interactive capabilities," said Mauricio Piacentini, CEO. "The powerful
 scripting language in Macromedia Director 8.5 allows developers to create
 dynamic 3D worlds that simply cannot be designed with any competitive
 technology. Tabuleiro is pleased to work with Macromedia and Intel and has
 designed ShapeShifter3D, the first cross platform, low-cost integrated
 modeling tool designed specifically for Macromedia Director 8.5 Shockwave
 Studio and the 3D-enhanced Shockwave Player."
 
     Zygote Media Group, Inc.
     "We are excited to announce our commitment to support Macromedia Director
 8.5 users and the 3D-enhanced Shockwave Player," said Eric Merritt, President.
 "We offer ready to use stock models in the Shockwave file format as well as
 provide custom modeling, animation, and authoring services. We are proud to
 apply our years of 3D modeling experience to the pervasive platform for
 3D content that was jointly developed by Macromedia and Intel."
 
 

SOURCE Macromedia, Inc.
    Macromedia UCON 2001, NEW YORK, April 10 /PRNewswire/
 -- Macromedia, Inc. (Nasdaq: MACR) and Intel Corporation today announced that
 industry leading 3D companies have ensured their solutions are supported by
 the pervasive 3D platform that was jointly developed by Macromedia and Intel.
 The wide reach of Macromedia(R) Shockwave(R) Player means that 3D content, for
 the first time ever, will easily be available to the majority of Web users,
 who already have the player installed. 3D authoring companies will get a new
 way to deliver their content to this wide audience through integration with
 Macromedia(R) Director(R) 8.5 Shockwave(R) Studio (also announced today, see
 separate release). Technology vendors can extend Director and Shockwave Player
 to provide additional 3D functionality, and hardware vendors will benefit by
 selling more graphics processing units (GPUs) to make the 3D experience even
 more immersive.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO )
     3D vendors that have already pledged their support of this platform are
 software companies Alias|Wavefront, Discreet -- a division of Autodesk, Inc.,
 Havok, MAXON, NewTek, NxView Technologies, Inc., Right Hemisphere, Softimage,
 and hardware company NVIDIA(R) Corporation. In addition, Macromedia is working
 with 3D scanning service bureaus, 3D model libraries, digital rights
 management tools, and video hardware manufacturers. With these companies in
 the 3D content creation and animation space supporting Shockwave Player as the
 standard 3D Web playback platform, developers and Web users will benefit from
 a de-facto standard.
     Discreet 3ds max(TM) is the leading professional 3D modeling, animation
 and rendering application for creating visual effects, character animation,
 and next generation game development. By integrating with Macromedia Director
 8.5 Shockwave Studio, 3ds max users will be able to author in their familiar
 3D environment and fully import their creations into Director to prepare that
 content for Web deployment.
     "Discreet created 3ds max with an extensible architecture so it can
 integrate with software like the new Director 8.5 Shockwave Studio to bring
 compelling 3D experiences to the Web," said Paul Lypaczewski, general manager
 of Discreet and executive vice president of Autodesk, Inc. "Macromedia and
 Intel allow 3D artists, including the more than 160,000 3ds max animators, to
 fully express themselves on the Web using their favorite authoring solutions."
     NxView has developed the software renderer, 3DSpeedDraw, included with the
 3D-enhancement to Shockwave Player, which ensures end users can view 3D
 content without requiring 3D video acceleration.
     "Macromedia and Intel have created a 3D environment which enables third
 parties like NxView to continually add value, whether it's additional
 functionality to the player or more supported content types at the authoring
 level," said Myles A. Owens, CEO of NxView. "Shockwave Player already has
 broad penetration and soon it will be possible to enable traditional
 multimedia developers to add 3D to their applications and presentations. Web
 users deserve this unprecedented interactive capability."
     NVIDIA Corporation is the global leader in advanced graphics and
 multimedia processing technology for the consumer, corporate and professional
 computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA
 one of the premier semiconductor companies in the world for visual computing
 applications. NVIDIA offers a wide range of products and services, delivering
 superior performance and crisp visual quality for PC and Macintosh-based
 applications such as manufacturing, science, e-business, entertainment, and
 education.
     "With incredible 3D graphics features and capabilities, NVIDIA's family of
 3D graphics processing units is the ideal platform for Macromedia Director and
 Shockwave Player users," said Dan Vivoli, senior vice president of marketing
 for NVIDIA. "The wide reach of Macromedia Shockwave Player means that users
 can experience the power of 3D content with their current systems today and,
 if they want to turn up the realism and detail, the same content will scale to
 meet the power of NVIDIA's GPUs. We are thrilled that Macromedia has chosen
 NVIDIA as a 3D provider of choice for Macromedia's products."
     Havok will include its Xtra with Macromedia Director 8.5 Shockwave Studio
 to bring complex physics models to 3D authoring. For example, instead of
 developers having to program the concept of gravity, friction, or elasticity
 in Lingo, they can just apply these properties to an object. The object will
 then behave as if in the real world, bouncing when dropped, or moving when
 pushed.
     "Macromedia Shockwave Player is going to bring 3D content to the masses by
 uniting developers and users with a common pervasive platform," said
 Hugh Reynolds, CEO, Havok. "Using our physics engine, the Macromedia and Intel
 technology makes it easy to add our behaviors into Director to create real
 world product demonstrations, games and educational content."
 
     ABOUT INTEL
     Intel, the world's largest chip maker, is also a leading manufacturer of
 computer, networking and communications products. Additional information about
 Intel is available at www.intel.com/pressroom.
 
     ABOUT MACROMEDIA
     Macromedia is passionate about what the Web can be. Its award-winning
 products empower designers and developers to efficiently create and deliver
 the most engaging experiences on the Web, and enable innovative Internet
 business solutions. Headquartered in San Francisco, Macromedia has more than
 1,700 employees worldwide and is available on the Internet at
 www.macromedia.com.
 
     NOTE:  Macromedia, Director, Shockwave, and Flash are trademarks or
 registered trademarks of Macromedia, Inc., as indicated.  All other company
 names, brand names and product names are trademarks of their respective
 holder(s).
 
 
     3D INDUSTRY RALLIES AROUND MACROMEDIA AND INTEL 3D WEB SOLUTION
 
     3Dvillage
     "3Dvillage is delighted to have the opportunity to work closely with
 Macromedia to deliver compelling 3D solutions specifically engineered to run
 using the 3D-enhanced Shockwave Player," said Richard Boyd, CEO. "This
 partnership will enable us to create even more engaging 3D content that will
 exceed our customers' expectations in the real estate, travel, e-learning, and
 wireless application markets."
 
     Alias|Wavefront
     "With the 3D-enhanced Macromedia Shockwave Player, the advances in
 character animation and effects that Maya has enabled in film, video, and
 games, are now positioned to flood the Web," said Mike Wilson, Director of
 Maya Interactive. "We are building an industrial strength connection between
 Maya and Macromedia Director 8.5 which will take full advantage of this
 tremendous new Web content delivery solution. It will enable artists on both
 Windows and Macintosh systems to efficiently deliver the top quality
 interactive Web 3D experiences via the pervasive Shockwave Player platform."
 
     Arius3D
     "With the release of Macromedia Director 8.5 Shockwave Studio, through the
 combined efforts of Macromedia and Intel, the Web has become a medium that is
 not just read or viewed, but rather experienced," said Rick Camilleri, CEO.
 "Combining Arius3D's true to life 3D color content solution with the rich
 media abilities offered through the 3D-enhanced Shockwave Player allows us to
 provide an immersive Web experience to more than 200 million Web users."
 
     AtomShockwave
     "It's a formidable combination: Intel's powerful 3D software, Macromedia's
 widely-distributed Shockwave Player, and the speed and simplicity of creating
 content in Macromedia Director 8.5 Shockwave Studio," said Mike Edmunds,
 senior vice president of interactive products. "This pioneering development
 empowers AtomShockwave to create and deliver the most fulfilling interactive
 entertainment available to a mass audience."
 
     Caligari Corporation
     "The marriage of Intel and Macromedia 3D technologies is a happy one,"
 said Roman Ormandy, President. "The result is a superior platform for 3D Web
 content which will allow our trueSpace5 users to deliver strong interactive
 3D content to the Web with the established delivery capabilities of Macromedia
 Shockwave Player."
 
     CyberExtruder.com
     "CyberExtruder has been developing interactive content and tools for some
 time now, but we've never before seen a product as easy to use, and as all
 around powerful as Macromedia Director 8.5 Shockwave Studio," said Jack Ives,
 COO. "Known for blazing new trails, Macromedia and Intel have delivered bigger
 and better than ever, providing the most compelling argument for 3D on the Web
 we've seen to date, and we've seen them all! We can finally rest assured that
 3D on the Web is here to stay."
 
     Face2Face
 "We are incredibly excited about Macromedia providing 3D capabilities in
 Macromedia Director 8.5 Shockwave Studio and Shockwave Player," said
 Stephen Clemente, President and CEO. "Their entry into the 3D market is
 synergistic with face2face's penetration into these same eLearning, CRM, and
 next generation gaming markets."
 
     famous3D
     "With this joint development from Macromedia and Intel, the Internet
 community has a simple and compelling way to communicate more effectively to
 an immense user base," said David Skelton, CEO, Blaze International. "This
 richer, more immersive Web experience will truly humanize the Internet."
 
     Kaon Interactive Inc.
     "No company is better positioned to drive widespread adoption of 3D on the
 Web than Macromedia," said Rich Silton, President and CEO. "We look at a
 potential installed base of more than 200 million Shockwave Players that can
 integrate and play our 3D photorealistic content, and believe that 3D as a
 standard for applications such as distance learning, training, and e-commerce
 is finally at hand."
 
     MAXON
     "Shockwave content is already a standard among Web designers, and Intel's
 3D technology allows for unprecedented online possibilities," said Paul Babb,
 president and CEO. "This jointly developed 3D platform, combined with MAXON's
 powerful, easy-to-use and affordable 3D solutions, are sure to inspire a whole
 new generation of 3D online experiences for Web users."
 
     MGI
     "The MGI Photovista family of Web tools, which are included with
 Macromedia Director 8.5 Shockwave Studio, enable the easy creation of
 electrifying content, with 360-degree panoramas, photo-based 3D objects, and
 interactive virtual tours, and are a great complement to Shockwave content,"
 said Anthony DeCristofaro, President and CEO. "The development of this
 platform by Macromedia and Intel will help drive the creation of more
 compelling content that will be widely accessible using Shockwave Player."
 
     NewTek
     "For years, LightWave 3D has always been the choice for artists and
 professionals doing film, television and gaming work. Now with Macromedia
 Director 8.5 and Shockwave Player, LightWave 3D is able to address the huge
 demand for high quality 3D for the Web," said Brad Peebler, VP of Development,
 3D. "The next 3D frontier is the Web and Macromedia has made it possible for
 Web developers to breathe new life into their work."
 
     Okino Computer Graphics, Inc.
     "Okino Computer Graphics is very pleased to have been involved with Intel
 Architecture Labs and Macromedia to incorporate the new 3D-enhanced Shockwave
 file format in our PolyTrans Scene/Animation/CAD/NURBS translation product,"
 said Robert Lansdale, President. "Okino is dedicated to providing the highest
 quality 3D data translation capabilities, support and maintenance in its
 PolyTrans product and likewise can ensure top quality conversions from all
 major 3D software packages and file formats into the new Shockwave file
 format."
 
     Right Hemisphere
     "The 3D-enhanced Shockwave Player will bring a whole new energy level to
 the adoption of 3D," said Michael Lynch, CEO. "Right Hemisphere is very
 excited by the development efforts of Intel and Macromedia and looks forward
 to being part of building this new 3D experience online. Never before has
 there been such a compelling reason for such a wide range of developers to use
 our 3D texturing and content management tools."
 
     Shells Interactive
     "The 3D capabilities of Macromedia Shockwave Player will help deliver
 bandwidth friendly interactive 3D to e-commerce, online learning, and customer
 service," said Yuval Michaely, CEO. "E-businesses will profit from the
 integration of Shells technology into Macromedia Director 8.5 and Shockwave
 Player by allowing developers to create interactive content faster and more
 economically then ever, while also securing content against piracy and
 tracking content usage."
 
     Tabuleiro
     "The real power of 3D-enhanced Shockwave content lies within its amazing
 interactive capabilities," said Mauricio Piacentini, CEO. "The powerful
 scripting language in Macromedia Director 8.5 allows developers to create
 dynamic 3D worlds that simply cannot be designed with any competitive
 technology. Tabuleiro is pleased to work with Macromedia and Intel and has
 designed ShapeShifter3D, the first cross platform, low-cost integrated
 modeling tool designed specifically for Macromedia Director 8.5 Shockwave
 Studio and the 3D-enhanced Shockwave Player."
 
     Zygote Media Group, Inc.
     "We are excited to announce our commitment to support Macromedia Director
 8.5 users and the 3D-enhanced Shockwave Player," said Eric Merritt, President.
 "We offer ready to use stock models in the Shockwave file format as well as
 provide custom modeling, animation, and authoring services. We are proud to
 apply our years of 3D modeling experience to the pervasive platform for
 3D content that was jointly developed by Macromedia and Intel."
 
 SOURCE  Macromedia, Inc.