42BELOW® Vodka Celebrates 40-Hour Workweek Day

New Zealand Vodka Encourages Americans to Unplug, Log Off and Libate

Oct 22, 2010, 19:10 ET from 42BELOW

CORAL GABLES, Fla., Oct. 22 /PRNewswire/ -- It's no secret that the 40-hour workweek is an endangered species; in fact it's safe to say it's all but extinct. Advances in mobile technology have enabled us to carry the weight of the office in our pockets 24/7/365, putting an end to the 'it can wait til Monday' mentality. However, it wasn't always this way. In 1926, a smart fella from Dearborn, Mich., who made automobiles available to the masses, revolutionized the industrial world by enforcing the eight-hour workday and five-day workweek in his car factories and offices. The benefits were mutual as his workers got away from the office while he saw productivity skyrocket.

(Photo: http://photos.prnewswire.com/prnh/20101022/CG87428)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101022/CG87428)

In honor of the day the Fair Labor Standards Act of 1938 went into effect, on Sunday, Oct. 24, 42BELOW vodka celebrates 40-Hour Workweek Day. Not one to celebrate alone, 42BELOW invites all the hard-working folks, 21-and-older, across the country to unplug, log off and kick back with a cocktail. In the spirit of working less and playing more, 42BELOW raises a glass to a time when 5 o'clock truly was a 'happy hour' and blackberries were only used to garnish a cocktail or provide a daily boost of antioxidants.

42BELOW felt compelled to make a 40-Hour Workweek Day cocktail to honor the hard working folks who would really like to screen calls, ignore e-mails and punch out early. The 42BELOW Vodka Professor, Raj "The Hardest Working Man in Mixology" Nagra, shares his latest cocktail concoction, "Unplugged," to help everyone celebrate that 41st or 42nd hour.

"Unplugged"

  • 1 1/2 parts 42BELOW Vodka
  • 6 chunks of lemon and vanilla
  • 1/2 part Cointreau
  • 1/3 part vanilla syrup
  • 1/2 part fresh lemon juice

Method: Muddle lemon, vanilla pods and sugar with other ingredients, shake well with ice and fine strain

Glass: Chilled cocktail

Garnish: A lemon wheel

If you're not feeling particularly "Unplugged," on Sunday, Oct. 24, 42BELOW encourages consumers (21+) to visit the 42BELOW Facebook page - http://facebook.com/42BelowVodka - and share (via wall comment) what cocktail they plan to craft to celebrate 40-Hour Workweek Day. After all, it's not Monday yet, but it will be in New Zealand.

About 42BELOW

42BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth since its inception. The brand known for its innovative, bold and entrepreneurial style has earned a strong reputation for authentic New Zealand quality and exceptional taste, reflected in winning numerous prestigious international awards. 42BELOW vodka, acquired by Bacardi Limited in 2006, is currently distributed in more than 25 countries.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, please visit www.BacardiUSA.com.

NEW ZEALANDERS AGREE: DRINK RESPONSIBLY.  

©2010 42 BELOW AND THE 42 BOTTLE DESIGN ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. 42 BELOW IMPORTING COMPANY, CORAL GABLES, FL. VODKA – 40% ALC. BY VOL. -- 100% NEUTRAL SPIRITS DISTILLED FROM GRAIN.   FLAVORED VODKAS - EACH 40% ALC. BY VOL.

Media Contacts:

Josh Rangel, GolinHarris

312.729.4168

jrangel@golinharris.com


Joe Gerbino, Bacardi U.S.A., Inc.

786.264.8421

jgerbino@bacardi.com



SOURCE 42BELOW



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