Transformation is the must-attend 4A's event, recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories to navigate the transformation of those industries. In 2015, Adweek named it one of the 10 conferences every digital marketer should consider attending.
Transformation 2017 took place in Los Angeles this past week, focusing on key changes impacting the industry, as well as looking at the future of the advertising business. The event featured high-profile speakers including Michael Roth, CEO of IPG, Ben Silbermann, co-founder and CEO of Pinterest, Kristi Argyilan, SVP of marketing of Target, Linda Yaccarino, chairman, advertising sales and client partnerships at NBCUniversal, John Montgomery, EVP, brand safety at GroupM, and Marisa Thalberg, CMO of Taco Bell, among numerous others.
"The Transformation program was full of knowledgeable industry leaders providing insights into our constantly evolving industry. It was a fantastic event, and I can't think of a better place to kick off the celebration of the 4A's 100th anniversary than here," said Nancy Hill, president and CEO of 4A's.
The 4A's thanks this year's sponsors, speakers and attendees; all videos, images and content from Transformation 2017 are available on the 4A's website at http://transformation.aaaa.org/.
About 4A's Transformation
Transformation is a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories to navigate the rapid transformation of those industries. This year, the conference took place in Los Angeles, April 2-5, and drew more than 800 industry players.
About the 4A's
The 4A's is the catalyst for bringing together the right people in the right places at the right time to address the advertising industry's most critical business issues. It provides leadership, advocacy, guidance and community to its members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A's at www.aaaa.org.
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