5W Public Relations Returns to Park City with the 2nd Annual 5W Escape at the Film Festival in January 2008

Partners with The Creative Coalition and Butter Restaurant Expanding

Programming Series for 2008



Oct 01, 2007, 01:00 ET from 5W Public Relations

    NEW YORK, Oct. 1 /PRNewswire/ -- 5W Public Relations, named the fastest
 growing PR agency in the U.S., announced today their partnership with The
 Creative Coalition and Butter Restaurant for The 5W Escape during the 2008
 Sundance Film Festival, in Park City, UT. The 5W Escape will take place
 from January 17th - 22nd, playing host to the VIP attendees of the Film
 Festival with a series of private events, parties, and an exclusive
 celebrity poker tournament at undisclosed locations within Park City. Newly
 added to this year's programming are musical performances, film screenings
 and a celebrity and VIP gifting suite on Main Street.
     Experts in the non-profit and nightlife areas, The Creative Coalition
 and Butter Restaurant, respectively, will play major roles in the daytime,
 evening and late night programming. The Creative Coalition will call upon
 talent and leadership from Hollywood's ranks to participate in
 scintillating programs and events that provide platforms for moving issues
 at the forefront of the nation's social advocacy agenda, while Butter
 Restaurant will call on their loyal celebrity clientele to bring New York
 City's nightlife alive in Park City.
     "We are thrilled to have a notable organization like The Creative
 Coalition and one of the hottest nightclubs in New York join us as we
 expand our programming two-fold," said Ronn Torossian, President & CEO of
 5W Public Relations. "With expertise in each of their fields, they will
 help us take The 5W Escape to the next level. We look forward to being the
 destination of choice for celebrities and brands at Sundance 2008."
     5W Public Relations successfully launched The 5W Escape during the 2007
 Sundance Film Festival due to the increasing demand for brands to access
 celebrities and influencers. The series of events boasted celebrity
 attendance including Sienna Miller, Josh Harnett, Diddy, Nick Cannon, Jamie
 Lynn Sigler, Lance Bass, Danny Masterson, Harvey Weinstein, and Marc Ecko
 among many others; as well as media coverage from People Magazine, Variety
 Magazine, OK! Weekly, In Touch, Entertainment Weekly, NY Daily News, and
 PerezHilton.com.
     About 5W Public Relations
     Headquartered in New York, with an office in Los Angeles, 5W Public
 Relations (www.5wpr.com), the nation's fastest growing independent PR firm
 for the past three years (2004-2006), maintains practice areas specializing
 in technology, corporate, consumer, entertainment, crisis communications,
 event management and public affairs. Named to the INC. 500 list in 2007,
 the firm is described by a leading PR trade magazine as "aggressive in a
 way that clearly resonates with clients looking for a firm staffed with
 type A-plus personalities, a BS-free approach, and results from Day One,"
 5W's culture is aggressive, energetic, fast-paced and focused. The agency
 boasts a diversified client portfolio second to none, including: Evian
 Natural Spring Water, Anheuser Busch, NICE Systems, Phillips-Van Heusen,
 the world's largest shirt and neckwear company, Patina Restaurant Group,
 the nation's largest multi-concept restaurant group, Lifestyles Condoms,
 The Ice Rink at Rockefeller Center, 530 store retail chain United Retail
 Group/Avenue Stores, Fannie Mae Foundation, Vail Resorts, Chefs Diet, The
 Pritikin Longevity Center & Spa, celebrities including Pamela Anderson,
 Snoop Dogg, Ice Cube, and NBA Star Jalen Rose, a plethora of publicly
 traded technology companies, and a variety of other global interests,
 national corporations, high-profile individuals, regional businesses,
 government agencies and academic institutions.
     About The Creative Coalition
     The Creative Coalition is the leading nonprofit, nonpartisan social and
 public advocacy organization of the arts and entertainment community.
 Founded in 1989 by prominent members of the creative community, The
 Creative Coalition is dedicated to educating and mobilizing its members on
 issues of public importance, primarily public education, the First
 Amendment, arts advocacy, and runaway production. Headquartered in New York
 City, The Creative Coalition also has offices in Washington, DC, Los
 Angeles and San Francisco. The Creative Coalition does not endorse or raise
 funds for political parties or candidates.
     About Butter Restaurant
     Combining intelligent and graceful design that reinterprets the classic
 elements of post-war America, creating an environment as comforting as it
 is cosmopolitan, with a well-known and popular Executive Chef, Alexandra
 Guarnaschelli, who offers traditional American fare highlighted and
 enhanced by subtle global influences with a fine touch for seasonal
 ingredients, Butter Restaurant has remained a fixture of New York City's
 trendy downtown fine dining experience. Chef Guarnaschelli has been
 featured as a contestant on the Food Networks' Iron Chef and was recently
 invited to be a reoccurring judge on the upcoming season. Butter has built
 its reputation as the destination for international jetsetters, fashion
 moguls, celebrities, entertainers, socialites and business leaders from
 around the world, with appearances on any given night ranging from Madonna
 and Lindsay Lohan, Jay-Z and Beyonce, Tommy Hilfiger and Roberto Cavalli,
 Tiger Woods and Michael Jordan, to Diddy and Paris Hilton. The Monday
 nights at Butter Restaurant have also become a staple of NYC's nightlife
 with dinner beginning upstairs on the main dining floor then later flowing
 downstairs into the lounge for a late night party with guest performances
 from the country's top DJ's. With the success of their first restaurant
 collaboration, owners Scott Sartiano and Richie Akiva have recently
 announced plans for a new nightspot in New York City, 1 OAK (One of A
 Kind), opening in Fall 2007.
     Contact:  Akil Rucker or Francine Madera
               5W Public Relations
               212-584-4391 / 212-584-4296
               arucker@5wpr.com or fmadera@5wpr.com
 
 

SOURCE 5W Public Relations
    NEW YORK, Oct. 1 /PRNewswire/ -- 5W Public Relations, named the fastest
 growing PR agency in the U.S., announced today their partnership with The
 Creative Coalition and Butter Restaurant for The 5W Escape during the 2008
 Sundance Film Festival, in Park City, UT. The 5W Escape will take place
 from January 17th - 22nd, playing host to the VIP attendees of the Film
 Festival with a series of private events, parties, and an exclusive
 celebrity poker tournament at undisclosed locations within Park City. Newly
 added to this year's programming are musical performances, film screenings
 and a celebrity and VIP gifting suite on Main Street.
     Experts in the non-profit and nightlife areas, The Creative Coalition
 and Butter Restaurant, respectively, will play major roles in the daytime,
 evening and late night programming. The Creative Coalition will call upon
 talent and leadership from Hollywood's ranks to participate in
 scintillating programs and events that provide platforms for moving issues
 at the forefront of the nation's social advocacy agenda, while Butter
 Restaurant will call on their loyal celebrity clientele to bring New York
 City's nightlife alive in Park City.
     "We are thrilled to have a notable organization like The Creative
 Coalition and one of the hottest nightclubs in New York join us as we
 expand our programming two-fold," said Ronn Torossian, President & CEO of
 5W Public Relations. "With expertise in each of their fields, they will
 help us take The 5W Escape to the next level. We look forward to being the
 destination of choice for celebrities and brands at Sundance 2008."
     5W Public Relations successfully launched The 5W Escape during the 2007
 Sundance Film Festival due to the increasing demand for brands to access
 celebrities and influencers. The series of events boasted celebrity
 attendance including Sienna Miller, Josh Harnett, Diddy, Nick Cannon, Jamie
 Lynn Sigler, Lance Bass, Danny Masterson, Harvey Weinstein, and Marc Ecko
 among many others; as well as media coverage from People Magazine, Variety
 Magazine, OK! Weekly, In Touch, Entertainment Weekly, NY Daily News, and
 PerezHilton.com.
     About 5W Public Relations
     Headquartered in New York, with an office in Los Angeles, 5W Public
 Relations (www.5wpr.com), the nation's fastest growing independent PR firm
 for the past three years (2004-2006), maintains practice areas specializing
 in technology, corporate, consumer, entertainment, crisis communications,
 event management and public affairs. Named to the INC. 500 list in 2007,
 the firm is described by a leading PR trade magazine as "aggressive in a
 way that clearly resonates with clients looking for a firm staffed with
 type A-plus personalities, a BS-free approach, and results from Day One,"
 5W's culture is aggressive, energetic, fast-paced and focused. The agency
 boasts a diversified client portfolio second to none, including: Evian
 Natural Spring Water, Anheuser Busch, NICE Systems, Phillips-Van Heusen,
 the world's largest shirt and neckwear company, Patina Restaurant Group,
 the nation's largest multi-concept restaurant group, Lifestyles Condoms,
 The Ice Rink at Rockefeller Center, 530 store retail chain United Retail
 Group/Avenue Stores, Fannie Mae Foundation, Vail Resorts, Chefs Diet, The
 Pritikin Longevity Center & Spa, celebrities including Pamela Anderson,
 Snoop Dogg, Ice Cube, and NBA Star Jalen Rose, a plethora of publicly
 traded technology companies, and a variety of other global interests,
 national corporations, high-profile individuals, regional businesses,
 government agencies and academic institutions.
     About The Creative Coalition
     The Creative Coalition is the leading nonprofit, nonpartisan social and
 public advocacy organization of the arts and entertainment community.
 Founded in 1989 by prominent members of the creative community, The
 Creative Coalition is dedicated to educating and mobilizing its members on
 issues of public importance, primarily public education, the First
 Amendment, arts advocacy, and runaway production. Headquartered in New York
 City, The Creative Coalition also has offices in Washington, DC, Los
 Angeles and San Francisco. The Creative Coalition does not endorse or raise
 funds for political parties or candidates.
     About Butter Restaurant
     Combining intelligent and graceful design that reinterprets the classic
 elements of post-war America, creating an environment as comforting as it
 is cosmopolitan, with a well-known and popular Executive Chef, Alexandra
 Guarnaschelli, who offers traditional American fare highlighted and
 enhanced by subtle global influences with a fine touch for seasonal
 ingredients, Butter Restaurant has remained a fixture of New York City's
 trendy downtown fine dining experience. Chef Guarnaschelli has been
 featured as a contestant on the Food Networks' Iron Chef and was recently
 invited to be a reoccurring judge on the upcoming season. Butter has built
 its reputation as the destination for international jetsetters, fashion
 moguls, celebrities, entertainers, socialites and business leaders from
 around the world, with appearances on any given night ranging from Madonna
 and Lindsay Lohan, Jay-Z and Beyonce, Tommy Hilfiger and Roberto Cavalli,
 Tiger Woods and Michael Jordan, to Diddy and Paris Hilton. The Monday
 nights at Butter Restaurant have also become a staple of NYC's nightlife
 with dinner beginning upstairs on the main dining floor then later flowing
 downstairs into the lounge for a late night party with guest performances
 from the country's top DJ's. With the success of their first restaurant
 collaboration, owners Scott Sartiano and Richie Akiva have recently
 announced plans for a new nightspot in New York City, 1 OAK (One of A
 Kind), opening in Fall 2007.
     Contact:  Akil Rucker or Francine Madera
               5W Public Relations
               212-584-4391 / 212-584-4296
               arucker@5wpr.com or fmadera@5wpr.com
 
 SOURCE 5W Public Relations