6,000 Web Sites Can't Be Wrong

New Media Division of AccuWeather Extends Lead as Internet's Premier Weather

Content Provider Via Streaming Media, Wireless Devices and a Host of Other New

Distribution Channels



Apr 23, 2001, 01:00 ET from AccuWeather

    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ --
 (Booth# i5949) - AccuWeather, the world's leading commercial weather
 forecasting company, announced today at the National Association of
 Broadcasters Show a host of new partnerships and technological advancements
 from its New Media Division that extend the company's position as the premier
 provider of weather-related content over a range of new media distribution
 channels.  To date, AccuWeather New Media is syndicating its content through
 licensing agreements with more than 1,200 Web sites and with an affiliate
 program, offering access to its content on AccuWeather.com to an additional
 6,000 Web sites -- creating the largest distribution network of weather
 information available on the Internet.
     AccuWeather New Media currently supplies weather content for the Web sites
 of five of the top six news organizations including CNN, CNBC, MSNBC, FOX
 News, Washington Post and The Wall Street Journal.  That is only the
 beginning, according to AccuWeather founder and president, Dr. Joel N. Myers,
 who founded AccuWeather in 1962 and which is now establishing itself as the
 leader in new media weather content.
     "Our tremendous weather forecasting capabilities provide a clear and
 distinct advantage in providing a depth, breadth and accuracy of weather
 information unparalleled by any other organization in the world," Dr. Myers
 said.  "Our commitment is to make this world-class content available in any
 format to meet any need in the new media marketplace to make AccuWeather the
 pervasive source of all things weather."
     Key to the prominence of AccuWeather New Media is a three-decade
 commitment to providing traditional media with a distinctive competitive
 advantage and a means of differentiating their products in a crowded media
 space.  This deep understanding of media has bled into a number of AccuWeather
 New Media relationships with key new media players.
     "No other weather source in the world understands syndicated content and
 product differentiation as well as AccuWeather New Media and its parent,
 AccuWeather," said Charlie Tillinghast, Business Development Manager for
 MSNBC.com.  "AccuWeather New Media works as a partner, not as a competitor in
 building page views that translate into real revenue gains."
     AccuWeather New Media has launched a number of groundbreaking initiatives,
 including:
 
      -- Streaming Video Weather.  In a world's first, AccuWeather New Media
         launched Streaming Video Weather, which enables consumers of Web
         sites, and soon wireless devices, to view weather content with
         television-style full sound and video over the Internet.  The service,
         currently in use by Yahoo! (R) Weather (http://weather.yahoo.com) and
         Yahoo! Broadcast (http://broadcast.yahoo.com), delivers Streaming
         Video Weather to Web sites and wireless providers broadcast-quality
         weather forecast for 120 cities, plus storm reports, national and
         regional outlooks, sports weather and original programming from
         AccuWeather's expert broadcast meteorologists.  "Yahoo! Weather
         consumers have access to comprehensive streaming weather information
         from AccuWeather.com," said Kourosh Karimkhany, senior producer,
         Yahoo! News and Weather.  "Studies show that weather is one of the top
         reasons why people surf the Web.  Not only can people access the
         information they need, but they can watch local forecasts and national
         outlooks from the convenience of their computer."
 
      -- Next Generation Technology for Wireless.  This month, AccuWeather New
         Media announced agreements with two leading providers of next
         generation wireless technology.  With both Luxxon Corporation and its
         adaptive rich media System technology and GEO Interactive Media Group
         Ltd. and their Emblaze wireless solution, AccuWeather New Media will
         provide streaming video news updates to wireless devices such as
         Pocket PCs, PDAs or cellular phones over diverse networks including
         2.5 and 3G.  Content will include forecast for 101 U.S. cities and 15
         international cities, breaking news and travel weather.  "We see
         dynamic weather content as a pillar of demand for a new range of
         wireless devices, owned by a highly mobile consumer who needs
         immediate lifestyle information on the go," Dr. Myers noted.
         "Interest from wireless manufactures and enablers has been rabid for
         new streaming media technology, and AccuWeather New Media stands ready
         to fill this demand through a range of highly compelling informational
         services."  At the same time, AccuWeather New Media has created the
         world's first advertising opportunity that embeds advertisements
         directly in the streaming media delivered to these new wireless
         devices.  "We see this as an excellent opportunity to promote weather
         sensitive products and services through wireless devices down to
         individuals who are mostly likely to buy because of current weather
         conditions," added Dr. Myers.
 
      -- Agreement with eSynch.  A provider of media infrastructure delivery
         tools and services, eSynch was chosen for its private branding and
         asset management capability of video products.  Under terms of the
         contract, eSynch will license its SiteStreamer product to build and
         provide interactive media players that enable any Web site to provide
         the enriched, compelling content that online users demand, like
         AccuWeather's New Media Video Weather.
 
      -- Lightningcast Partnership.  In partnership announced today at NAB with
         Lightningcast, Inc., a company that inserts audio and video
         commercials into streaming media, AccuWeather New Media will deliver
         localized, streaming weather forecasts to Internet users based on
         their ZIP code.  The agreement enables advertisers to market their
         weather-sensitive products in streaming media to users targeted by
         individual ZIP code.  For the first time in any Internet broadcast
         medium, listeners who register their ZIP codes can receive weather
         forecasts and related information specific to their location.
 
      -- Sprint PCS and Motorola Agreements.  Earlier this year, AccuWeather
         New Media announced exciting new relationships with Sprint PCS -- the
         nation's largest digital wireless carrier serving more than 300 major
         metropolitan areas and 280 million people in 50 states, and Motorola,
         a global leader in providing integrated communications and embedded
         electronic solutions.  Under the terms of the deals, AccuWeather New
         Media is providing weather content directly to Sprint PCS and Motorola
         users.  The service provides highly mobile consumers the most timely
         and accurate weather information available, including AccuWeather's
         proprietary new 15-day forecasts, as well as ZIP code specific weather
         forecasts for the exact location of the users.
 
      -- Spark Interactive Agreement.  In a convergence of new media,
         AccuWeather New Media entered into an agreement with Spark
         Interactive, Corporation, a leading provider of digital content
         distribution and aggregation, that will allow travelers at hotels
         nationwide to receive on-demand video weather content directly over a
         hotel's in-room TV.  Because the content is specific to the exact
         locations, travelers will be able to receive weather forecasts for
         their precise location without wading through the live broadcasts of
         24-hour weather networks.  "This represents a true convergence of Web,
         satellite and on-demand technology that serves as a blueprint for
         anytime, anywhere accessing of weather-related information," Dr. Myers
         said.
 
     About AccuWeather and AccuWeather.com
     AccuWeather, the World's Weather Authority(TM), provides a portfolio of
 products and services that benefit hundreds of millions of people worldwide;
 through the airwaves, via the Internet, in print and behind the scenes.
 AccuWeather services 15,000 customers in media, business, government and
 institutions and millions more through AccuWeather.com.  AccuWeather also
 provides content onto more than 1,200 Internet sites including CNN
 Interactive, MSNBC, The Associated Press(R), The Washington Post and the New
 York Times.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X14244257
 
 

SOURCE AccuWeather
    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ --
 (Booth# i5949) - AccuWeather, the world's leading commercial weather
 forecasting company, announced today at the National Association of
 Broadcasters Show a host of new partnerships and technological advancements
 from its New Media Division that extend the company's position as the premier
 provider of weather-related content over a range of new media distribution
 channels.  To date, AccuWeather New Media is syndicating its content through
 licensing agreements with more than 1,200 Web sites and with an affiliate
 program, offering access to its content on AccuWeather.com to an additional
 6,000 Web sites -- creating the largest distribution network of weather
 information available on the Internet.
     AccuWeather New Media currently supplies weather content for the Web sites
 of five of the top six news organizations including CNN, CNBC, MSNBC, FOX
 News, Washington Post and The Wall Street Journal.  That is only the
 beginning, according to AccuWeather founder and president, Dr. Joel N. Myers,
 who founded AccuWeather in 1962 and which is now establishing itself as the
 leader in new media weather content.
     "Our tremendous weather forecasting capabilities provide a clear and
 distinct advantage in providing a depth, breadth and accuracy of weather
 information unparalleled by any other organization in the world," Dr. Myers
 said.  "Our commitment is to make this world-class content available in any
 format to meet any need in the new media marketplace to make AccuWeather the
 pervasive source of all things weather."
     Key to the prominence of AccuWeather New Media is a three-decade
 commitment to providing traditional media with a distinctive competitive
 advantage and a means of differentiating their products in a crowded media
 space.  This deep understanding of media has bled into a number of AccuWeather
 New Media relationships with key new media players.
     "No other weather source in the world understands syndicated content and
 product differentiation as well as AccuWeather New Media and its parent,
 AccuWeather," said Charlie Tillinghast, Business Development Manager for
 MSNBC.com.  "AccuWeather New Media works as a partner, not as a competitor in
 building page views that translate into real revenue gains."
     AccuWeather New Media has launched a number of groundbreaking initiatives,
 including:
 
      -- Streaming Video Weather.  In a world's first, AccuWeather New Media
         launched Streaming Video Weather, which enables consumers of Web
         sites, and soon wireless devices, to view weather content with
         television-style full sound and video over the Internet.  The service,
         currently in use by Yahoo! (R) Weather (http://weather.yahoo.com) and
         Yahoo! Broadcast (http://broadcast.yahoo.com), delivers Streaming
         Video Weather to Web sites and wireless providers broadcast-quality
         weather forecast for 120 cities, plus storm reports, national and
         regional outlooks, sports weather and original programming from
         AccuWeather's expert broadcast meteorologists.  "Yahoo! Weather
         consumers have access to comprehensive streaming weather information
         from AccuWeather.com," said Kourosh Karimkhany, senior producer,
         Yahoo! News and Weather.  "Studies show that weather is one of the top
         reasons why people surf the Web.  Not only can people access the
         information they need, but they can watch local forecasts and national
         outlooks from the convenience of their computer."
 
      -- Next Generation Technology for Wireless.  This month, AccuWeather New
         Media announced agreements with two leading providers of next
         generation wireless technology.  With both Luxxon Corporation and its
         adaptive rich media System technology and GEO Interactive Media Group
         Ltd. and their Emblaze wireless solution, AccuWeather New Media will
         provide streaming video news updates to wireless devices such as
         Pocket PCs, PDAs or cellular phones over diverse networks including
         2.5 and 3G.  Content will include forecast for 101 U.S. cities and 15
         international cities, breaking news and travel weather.  "We see
         dynamic weather content as a pillar of demand for a new range of
         wireless devices, owned by a highly mobile consumer who needs
         immediate lifestyle information on the go," Dr. Myers noted.
         "Interest from wireless manufactures and enablers has been rabid for
         new streaming media technology, and AccuWeather New Media stands ready
         to fill this demand through a range of highly compelling informational
         services."  At the same time, AccuWeather New Media has created the
         world's first advertising opportunity that embeds advertisements
         directly in the streaming media delivered to these new wireless
         devices.  "We see this as an excellent opportunity to promote weather
         sensitive products and services through wireless devices down to
         individuals who are mostly likely to buy because of current weather
         conditions," added Dr. Myers.
 
      -- Agreement with eSynch.  A provider of media infrastructure delivery
         tools and services, eSynch was chosen for its private branding and
         asset management capability of video products.  Under terms of the
         contract, eSynch will license its SiteStreamer product to build and
         provide interactive media players that enable any Web site to provide
         the enriched, compelling content that online users demand, like
         AccuWeather's New Media Video Weather.
 
      -- Lightningcast Partnership.  In partnership announced today at NAB with
         Lightningcast, Inc., a company that inserts audio and video
         commercials into streaming media, AccuWeather New Media will deliver
         localized, streaming weather forecasts to Internet users based on
         their ZIP code.  The agreement enables advertisers to market their
         weather-sensitive products in streaming media to users targeted by
         individual ZIP code.  For the first time in any Internet broadcast
         medium, listeners who register their ZIP codes can receive weather
         forecasts and related information specific to their location.
 
      -- Sprint PCS and Motorola Agreements.  Earlier this year, AccuWeather
         New Media announced exciting new relationships with Sprint PCS -- the
         nation's largest digital wireless carrier serving more than 300 major
         metropolitan areas and 280 million people in 50 states, and Motorola,
         a global leader in providing integrated communications and embedded
         electronic solutions.  Under the terms of the deals, AccuWeather New
         Media is providing weather content directly to Sprint PCS and Motorola
         users.  The service provides highly mobile consumers the most timely
         and accurate weather information available, including AccuWeather's
         proprietary new 15-day forecasts, as well as ZIP code specific weather
         forecasts for the exact location of the users.
 
      -- Spark Interactive Agreement.  In a convergence of new media,
         AccuWeather New Media entered into an agreement with Spark
         Interactive, Corporation, a leading provider of digital content
         distribution and aggregation, that will allow travelers at hotels
         nationwide to receive on-demand video weather content directly over a
         hotel's in-room TV.  Because the content is specific to the exact
         locations, travelers will be able to receive weather forecasts for
         their precise location without wading through the live broadcasts of
         24-hour weather networks.  "This represents a true convergence of Web,
         satellite and on-demand technology that serves as a blueprint for
         anytime, anywhere accessing of weather-related information," Dr. Myers
         said.
 
     About AccuWeather and AccuWeather.com
     AccuWeather, the World's Weather Authority(TM), provides a portfolio of
 products and services that benefit hundreds of millions of people worldwide;
 through the airwaves, via the Internet, in print and behind the scenes.
 AccuWeather services 15,000 customers in media, business, government and
 institutions and millions more through AccuWeather.com.  AccuWeather also
 provides content onto more than 1,200 Internet sites including CNN
 Interactive, MSNBC, The Associated Press(R), The Washington Post and the New
 York Times.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X14244257
 
 SOURCE  AccuWeather