7-Eleven(R) Tells Customers: 'Dine on the Dash But Stash Your Trash'(TM)

World's Largest Convenience Retailer Attempts 'World's Largest Trash Bag'

Record



Apr 02, 2001, 01:00 ET from 7-Eleven, Inc.

    DALLAS, April 2 /PRNewswire/ -- When 7-Eleven customers in the Lone Star
 State pay for their purchases during April, they'll see a Texas-sized, no-
 nonsense counter decal that encourages them to "Dine on the Dash But Stash
 Your Trash."  And to show it's serious about the anti-littering message,
 7-Eleven will unveil what is believed to be the world's largest trash bag at
 the "Don't Mess With Texas" Trash-Off this Saturday, April 7, in Haltom City,
 just east of Fort Worth.
     As the Texas Department of Transportation's (TxDot) signature statewide
 litter-prevention event, the Trash-Off is a team effort between Adopt-a-
 Highway groups and Keep Texas Beautiful (KTB) affiliates across the state to
 organize thousands of volunteers taking part in community cleanups.  KTB
 volunteers in northeast Tarrant County will begin their Trash-Off activities
 at 8:30 a.m. with a rally at the 7-Eleven store at 5100 Broadway in Haltom
 City.  Participants can practice tossing trash into the giant bag while
 enjoying 7-Eleven World Ovens(R) pastries and bakery items, Cafe Select(R)
 coffee, Quality Classic Selection(R) water, and juice.
     Another component of 7-Eleven, Inc.'s (NYSE:   SE) Texas stores' partnership
 with the state's litter-prevention campaign is the 6x12-inch decal that will
 remain on the sales counter during April.  More than a quarter of a million
 customers that shop nearly 300 Texas 7-Eleven stores each day will get the
 anti-littering message, which includes a reminder about the state's up-to-$500
 fine for each littering violation.
     "A clean appearance is an important part of our convenience retailing
 business, not only in our home state but also worldwide," said Otis Peaks,
 7-Eleven Inc. division manager for Texas.  "We view this partnership as a way
 for 7-Eleven to have a powerful impact on the state's anti-litter efforts
 because of the large number of consumers who come to our stores each day."
     Research shows similarities in the demographic profiles of convenience
 store customers and people who litter; they eat fast food at least three times
 a week, are under age 24 and drive more than 50 miles a day(A).  Peaks says it
 makes sense for 7-Eleven, the company that coined the phrase "dashboard diner"
 and is known for convenient and portable foods, to encourage the proper
 disposal of food and drink containers.
     "I'm sure our customers don't intentionally litter," he says with a smile,
 "but a little reminder never hurts."
     In addition to the Haltom City event and the counter decals, the
 partnership has three components for 7-Eleven stores and company employees in
 Texas during the month of April:
 
     --  Gas island and door decals:  Each store will have decals identifying
         7-Eleven as a "Don't Mess with Texas" Partner posted on the door and
         at the gas island of stores that sell gasoline.
     --  Spot Checking:  Volunteers from Keep Texas Beautiful, the grassroots
         arm of TxDot's litter-prevention campaign, will be checking 7-Eleven
         stores and parking areas for litter.  KTB volunteers will rank the
         stores' exterior appearance and call the 7-Eleven Customer Service
         toll-free hotline to report their scores.  Feedback will be routed to
         the appropriate 7-Eleven management personnel.
     --  Paycheck Stuffers:  All Dallas headquarters office and store personnel
         in Texas will receive a paycheck stuffer with a litter-prevention
         message and information about the partnership and potential fines.
 
     "We welcome 7-Eleven as a partner in the campaign for litter prevention in
 Texas," said KTB executive director Stacy George Cantu.  "The magnitude behind
 this support will help bring awareness of our efforts to a new level."
 
     (A) Study conducted by NuStats International for the Texas Department of
 Transportation in 1998.
 
 

SOURCE 7-Eleven, Inc.
    DALLAS, April 2 /PRNewswire/ -- When 7-Eleven customers in the Lone Star
 State pay for their purchases during April, they'll see a Texas-sized, no-
 nonsense counter decal that encourages them to "Dine on the Dash But Stash
 Your Trash."  And to show it's serious about the anti-littering message,
 7-Eleven will unveil what is believed to be the world's largest trash bag at
 the "Don't Mess With Texas" Trash-Off this Saturday, April 7, in Haltom City,
 just east of Fort Worth.
     As the Texas Department of Transportation's (TxDot) signature statewide
 litter-prevention event, the Trash-Off is a team effort between Adopt-a-
 Highway groups and Keep Texas Beautiful (KTB) affiliates across the state to
 organize thousands of volunteers taking part in community cleanups.  KTB
 volunteers in northeast Tarrant County will begin their Trash-Off activities
 at 8:30 a.m. with a rally at the 7-Eleven store at 5100 Broadway in Haltom
 City.  Participants can practice tossing trash into the giant bag while
 enjoying 7-Eleven World Ovens(R) pastries and bakery items, Cafe Select(R)
 coffee, Quality Classic Selection(R) water, and juice.
     Another component of 7-Eleven, Inc.'s (NYSE:   SE) Texas stores' partnership
 with the state's litter-prevention campaign is the 6x12-inch decal that will
 remain on the sales counter during April.  More than a quarter of a million
 customers that shop nearly 300 Texas 7-Eleven stores each day will get the
 anti-littering message, which includes a reminder about the state's up-to-$500
 fine for each littering violation.
     "A clean appearance is an important part of our convenience retailing
 business, not only in our home state but also worldwide," said Otis Peaks,
 7-Eleven Inc. division manager for Texas.  "We view this partnership as a way
 for 7-Eleven to have a powerful impact on the state's anti-litter efforts
 because of the large number of consumers who come to our stores each day."
     Research shows similarities in the demographic profiles of convenience
 store customers and people who litter; they eat fast food at least three times
 a week, are under age 24 and drive more than 50 miles a day(A).  Peaks says it
 makes sense for 7-Eleven, the company that coined the phrase "dashboard diner"
 and is known for convenient and portable foods, to encourage the proper
 disposal of food and drink containers.
     "I'm sure our customers don't intentionally litter," he says with a smile,
 "but a little reminder never hurts."
     In addition to the Haltom City event and the counter decals, the
 partnership has three components for 7-Eleven stores and company employees in
 Texas during the month of April:
 
     --  Gas island and door decals:  Each store will have decals identifying
         7-Eleven as a "Don't Mess with Texas" Partner posted on the door and
         at the gas island of stores that sell gasoline.
     --  Spot Checking:  Volunteers from Keep Texas Beautiful, the grassroots
         arm of TxDot's litter-prevention campaign, will be checking 7-Eleven
         stores and parking areas for litter.  KTB volunteers will rank the
         stores' exterior appearance and call the 7-Eleven Customer Service
         toll-free hotline to report their scores.  Feedback will be routed to
         the appropriate 7-Eleven management personnel.
     --  Paycheck Stuffers:  All Dallas headquarters office and store personnel
         in Texas will receive a paycheck stuffer with a litter-prevention
         message and information about the partnership and potential fines.
 
     "We welcome 7-Eleven as a partner in the campaign for litter prevention in
 Texas," said KTB executive director Stacy George Cantu.  "The magnitude behind
 this support will help bring awareness of our efforts to a new level."
 
     (A) Study conducted by NuStats International for the Texas Department of
 Transportation in 1998.
 
 SOURCE  7-Eleven, Inc.