800.com Launches New Car Audio Store on Site

Online Retailer Offers Easy, Full-Service Car Audio Shopping With

Leading Brands, Extensive Shopping Tools and On-Staff Product and Installation

Experts



Apr 16, 2001, 01:00 ET from 800.com, Inc.

    PORTLAND, Ore., April 16 /PRNewswire/ -- 800.com, Inc., a leading online
 retailer of electronics, today announced the launch of a new car audio store
 on its award-winning Web site.  800.com's car audio store will further enhance
 the company's extensive product offering of electronics while enabling the
 online retailer to further appeal to a younger demographic
 (16- to 25-year-olds) of self-installers.
     A broad selection of authorized electronics has always played a key role
 in 800.com's strategy.  With the launch of its new car audio store, 800.com
 adds Blaupunkt and Phoenix Gold to the company's other leading car audio
 brands which include Sony, Pioneer and JVC.
     In keeping with 800.com's renowned customer service, the car audio store
 offers easy, toll-free access to trained mobile electronics certified
 professionals (MECP) by phone, online chat or e-mail.  The store also features
 a Shopper's Handbook for each product category, offering shopping tips,
 self-installation guides, and community forums that let shoppers communicate
 with each other.  Another key feature is Car Wizard, an extensive database
 that matches specific products to the specific requirements of more than
 720 car models.
     "Car audio shopping is ideally suited to the Web," said Frank Sadowski,
 800.com's senior vice president, merchandising and operations.  "The car audio
 customer is likely to be well acquainted with the convenience of online
 shopping -- and 800.com can help that customer easily sift through an enormous
 amount of complex information that can be instantly personalized to meet their
 needs.
     "By putting an abundance of useful information at shoppers' fingertips
  -- and backing it up with real-time support from product experts -- 800.com
 has literally changed the face of electronics shopping.  What was once a chore
 in traditional retail is now easy, fun and thorough," Sadowski added.
 
     About 800.com
     800.com is a leading online specialty retailer of consumer electronics,
 movies and music, and an authorized Internet retailer for nearly 70 leading
 consumer electronics brands including Sony, Toshiba and Panasonic.  800.com's
 site provides shoppers with all of tools they need to make an informed
 purchase decision, including in-depth product information, side-by-side
 product comparisons, and toll-free and online access to trained product
 specialists.  800.com was recently named the #1 Web site in Resource
 Marketing's "Best of the Web," Yahoo! Internet Life's "Best Electronics Site"
 and Forbes' "Best of the Web."  800.com is based in Portland, Oregon.  For
 more information about 800.com, visit the company's award-winning Web site at
 www.800.com.
 
 

SOURCE 800.com, Inc.
    PORTLAND, Ore., April 16 /PRNewswire/ -- 800.com, Inc., a leading online
 retailer of electronics, today announced the launch of a new car audio store
 on its award-winning Web site.  800.com's car audio store will further enhance
 the company's extensive product offering of electronics while enabling the
 online retailer to further appeal to a younger demographic
 (16- to 25-year-olds) of self-installers.
     A broad selection of authorized electronics has always played a key role
 in 800.com's strategy.  With the launch of its new car audio store, 800.com
 adds Blaupunkt and Phoenix Gold to the company's other leading car audio
 brands which include Sony, Pioneer and JVC.
     In keeping with 800.com's renowned customer service, the car audio store
 offers easy, toll-free access to trained mobile electronics certified
 professionals (MECP) by phone, online chat or e-mail.  The store also features
 a Shopper's Handbook for each product category, offering shopping tips,
 self-installation guides, and community forums that let shoppers communicate
 with each other.  Another key feature is Car Wizard, an extensive database
 that matches specific products to the specific requirements of more than
 720 car models.
     "Car audio shopping is ideally suited to the Web," said Frank Sadowski,
 800.com's senior vice president, merchandising and operations.  "The car audio
 customer is likely to be well acquainted with the convenience of online
 shopping -- and 800.com can help that customer easily sift through an enormous
 amount of complex information that can be instantly personalized to meet their
 needs.
     "By putting an abundance of useful information at shoppers' fingertips
  -- and backing it up with real-time support from product experts -- 800.com
 has literally changed the face of electronics shopping.  What was once a chore
 in traditional retail is now easy, fun and thorough," Sadowski added.
 
     About 800.com
     800.com is a leading online specialty retailer of consumer electronics,
 movies and music, and an authorized Internet retailer for nearly 70 leading
 consumer electronics brands including Sony, Toshiba and Panasonic.  800.com's
 site provides shoppers with all of tools they need to make an informed
 purchase decision, including in-depth product information, side-by-side
 product comparisons, and toll-free and online access to trained product
 specialists.  800.com was recently named the #1 Web site in Resource
 Marketing's "Best of the Web," Yahoo! Internet Life's "Best Electronics Site"
 and Forbes' "Best of the Web."  800.com is based in Portland, Oregon.  For
 more information about 800.com, visit the company's award-winning Web site at
 www.800.com.
 
 SOURCE  800.com, Inc.