Introducing The ELLE Make Better Program


Jan 04, 2010, 12:44 ET from ELLE

NEW YORK, Jan. 4 /PRNewswire/ -- ELLE, the number one global fashion magazine, announces the ELLE Make Better Program and DVD Series. The Make Better program is a multiplatform initiative surrounding fitness, fashion and beauty content that includes a themed January issue, a dedicated website and a three-DVD set hosted by and starring model Brooklyn Decker.

ELLE is turning the dated notion of the "makeover" on its head and instead focusing on new ways to look at fashion, beauty and fitness through simple, yet strategic adjustments to one's everyday life. Spending unnecessary time, money and energy on a new wardrobe, overhauling one's closet or engaging in expensive beauty and fitness regimes is out -- so beginning with the January 2010 Make Better Issue, ELLE will demonstrate how to make small tweaks to readers' lifestyles that offer big results. ELLE will also feature Make Better edit in the beauty/fitness section throughout 2010, inspiring readers to continue striving to improve their lives. The program will be sponsored by Reebok, which will integrate its fitness apparel and Easy Tone technology into the DVDs and custom advertorials in the January issue.

Partnering with only the very best, ELLE's editors have brought together a dream team of celebrity and fashion insiders' to help develop a revolutionary lifestyle program and ensure that the year-long Make Better platform continually presents a fresh and motivating experience. The series includes ELLE Creative Director Joe Zee, Beauty Director Emily Dougherty, celebrity makeup artist Jeannia Robinette, hair stylist Tommy Buckett, yoga expert Tara Stiles and fitness instructors Jade Alexis and Sara Haley. The three-DVD set will also include DVD extras on both diet and nutrition.

The DVD set can be purchased at and

ELLE is the #1 global fashion magazine, with 42 editions, 23 million readers, and 6 million copies sold per month worldwide. It is also the foundation of numerous brand extensions, including ELLE Decor (24 editions), ELLE A Table (five editions), and (27 websites with 11 million unique visitors). The U.S. edition reaches an audience of 5.3 million readers, who find in ELLE a rich mix of high and low that leads the reader to discover her personal style.