MIT Press Launches First iPad App for New Design Title: NONOBJECT by Branko Lukic and Barry Katz

Dec 08, 2010, 14:50 ET from MIT Press

CAMBRIDGE, Mass., Dec. 8, 2010 /PRNewswire/ -- The MIT Press has just published an iPad edition of NONOBJECT, by Branko Lukic and Barry Katz. The print edition of this imaginative book was published in early November and the iPad app edition is now available from the Apple iPad store for an introductory price of $19.99.

NONOBJECT offers a series of dramatic explorations of objects that can't exist but perhaps should. Branko Lukic and Barry Katz imagine what happens when design starts from the space between people and the objects they use. NONOBJECT is the designer's personal exploration of our complex, often contradictory interactions with the observable world.  Inspired by Debussy's notion of music existing in the "space between the notes," the world of the "nonobject" is about perception, experience, and possibility.  

The NONOBJECT app brings the book's images to life in vivid detail and opens a new frontier in design publishing.  Complementing the printed book but going beyond it, the app allows a new level of interactive engagement for the user.  Some nonobjects are derived from undiscovered materials, others from imagined manufacturing processes and invented rules. Flexible navigation, interactive 360-degree views, touch-enabled controls, and full screen movies immerse the viewer in the nonobject world and show what these objects would be like if they did exist.  

"We get excited about those pairings of content and technology that genuinely benefit the reader," said MIT Press Director, Ellen W. Faran.  "How better to experience these unbounded nonobjects which open our minds than to explore them in new and infinitely varying ways in the NONOBJECT app?"

The NONOBJECT iPad app features:

  • Nonlinear open book and mosaic visual browsing
  • 176 full screen hi-res pages
  • 25 interactive movies that allows the user to rotate and visualize the images in up to full 360 degrees
  • 6 full screen HD movies of the nonobjects
  • Beautiful two page wide screen spreads showing all the nonobjects in striking detail.


Ultimately, in the NONOBJECT iPad app, production design meets philosophy, poetry, and the theater of an imagination that acknowledges no limits. The app is now available at the iTunes app store ( ). A sample of the app including a tour of its amazing features can be found at:

"This is a book of ideas, concepts and provocations that are witty, thought provoking and poignant. That they don’t exist, indeed, that many of them could never exist in the world as we know it, is beside the point. By indulging his fancies, Lukic has changed the tone, tenor and nature of the current design discussion, and done the design industry an enormous service in the process. The ideas in this book made me fall in love with design all over again.”

–Helen Walters, Core77

About Branko Lukic and Barry Katz:

Branko Lukic is the originator and creator of the Nonobject design philosophy and founder of Nonobject studio in Palo Alto, California (, which provides design innovation solutions and strategic consulting services.  He has won numerous awards and teaches in the Product Design Program at Stanford University.  Barry Katz helped to articulate the philosophy of the Nonobject. He is Professor of Design at the California College of the Arts, Consulting Professor at Stanford University, and Fellow at IDEO, Inc. He is the author, with Tim Brown, of Change Design and Tectonic Shift: The Unstable History of Silicon Valley Design (forthcoming).

About MIT Press:

One of the most respected university presses in the world, the MIT Press is known for quality, innovation, and distinctive design.  It publishes, in print and electronic form, about 200 new books a year and more than 30 journals.  The Press publishes in selected diverse fields including art and architecture; cognitive science; computer science; economics; neuroscience; and new media.  It is noted for its commitment to emerging fields of scholarship, its international outreach, and for its pioneering of digital projects.