A Customer-Centric Strategy Is Critical to Staying Competitive, According to KPMG Consulting

Apr 23, 2001, 01:00 ET from KPMG Consulting, Inc.

    MCLEAN, Va., April 23 /PRNewswire Interactive News Release/ -- Know thy
 customer is the adage for good customer service and has never rung more true
 than now.  Today's e-business environment requires companies to optimize their
 customer relationships to maintain their competitive edge.  However, many
 companies are organized around products instead of customer segments, which
 undermines the effectiveness of CRM.  Todd Bixby, managing director, KPMG
 Consulting, Inc.'s Consumer & Industrial Markets practice, is available to
 discuss the critical issues companies should consider to ensure a successful
 customer-centric business strategy.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001219/DCTU032LOGO )
 
     Specific topics Mr. Bixby can address include:
 
     *  What are the compelling reasons for a customer management initiative?
     *  Customer-centric vs. product-centric business strategy
     *  What issues should an organization evaluate before undertaking such an
        initiative (i.e., workforce impact, cost, timing, effect on culture,
        technology)?
     *  What are common pitfalls to avoid when implementing this type of
        initiative?
     *  How does a company measure the return on investment?  How can customer
        management impact an organization's overall performance?
     *  How does a company tailor its marketing efforts to the most valuable
        customers?
 
     Please contact Lizette Kodama at 212-954-2461 to schedule an interview
 with Todd Bixby.
 
     ABOUT KPMG CONSULTING
     As of February 8, 2001, KPMG Consulting, Inc. is an independent consulting
 company, no longer affiliated with KPMG LLP, the tax and audit firm.  KPMG
 Consulting should be referenced as such in the first and all subsequent
 references.
 
     KPMG Consulting, Inc. (Nasdaq: KCIN), based in McLean, Virginia, is one of
 the world's largest consulting companies with more than $2 billion in annual
 revenues.  Our more than 9,100 professionals provide business and technology
 strategy, systems design and architecture, applications implementation,
 network and systems integration, and related services that enable clients to
 leverage technology for stronger return on investment, and real, sustainable
 competitive advantage. We serve more than 2,500 clients, including global
 companies, Fortune 1000 companies, small and medium-sized businesses,
 government agencies and other organizations, through six industry-focused
 lines of business, including: financial services, consumer and industrial
 markets, high tech, communications and content, public services and health
 care.
     For more information about KPMG Consulting, visit their Web site at
 http://www.kpmgconsulting.com .  For news media, visit
 http://kpmgconsulting.com/direct.asp?area=contactus .
 
     CONTACT:
     Lizette Kodama
     KPMG Consulting, Inc.
     lkodama@kpmg.com
     212-954-2461
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X98318861
 
 

SOURCE KPMG Consulting, Inc.
    MCLEAN, Va., April 23 /PRNewswire Interactive News Release/ -- Know thy
 customer is the adage for good customer service and has never rung more true
 than now.  Today's e-business environment requires companies to optimize their
 customer relationships to maintain their competitive edge.  However, many
 companies are organized around products instead of customer segments, which
 undermines the effectiveness of CRM.  Todd Bixby, managing director, KPMG
 Consulting, Inc.'s Consumer & Industrial Markets practice, is available to
 discuss the critical issues companies should consider to ensure a successful
 customer-centric business strategy.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001219/DCTU032LOGO )
 
     Specific topics Mr. Bixby can address include:
 
     *  What are the compelling reasons for a customer management initiative?
     *  Customer-centric vs. product-centric business strategy
     *  What issues should an organization evaluate before undertaking such an
        initiative (i.e., workforce impact, cost, timing, effect on culture,
        technology)?
     *  What are common pitfalls to avoid when implementing this type of
        initiative?
     *  How does a company measure the return on investment?  How can customer
        management impact an organization's overall performance?
     *  How does a company tailor its marketing efforts to the most valuable
        customers?
 
     Please contact Lizette Kodama at 212-954-2461 to schedule an interview
 with Todd Bixby.
 
     ABOUT KPMG CONSULTING
     As of February 8, 2001, KPMG Consulting, Inc. is an independent consulting
 company, no longer affiliated with KPMG LLP, the tax and audit firm.  KPMG
 Consulting should be referenced as such in the first and all subsequent
 references.
 
     KPMG Consulting, Inc. (Nasdaq: KCIN), based in McLean, Virginia, is one of
 the world's largest consulting companies with more than $2 billion in annual
 revenues.  Our more than 9,100 professionals provide business and technology
 strategy, systems design and architecture, applications implementation,
 network and systems integration, and related services that enable clients to
 leverage technology for stronger return on investment, and real, sustainable
 competitive advantage. We serve more than 2,500 clients, including global
 companies, Fortune 1000 companies, small and medium-sized businesses,
 government agencies and other organizations, through six industry-focused
 lines of business, including: financial services, consumer and industrial
 markets, high tech, communications and content, public services and health
 care.
     For more information about KPMG Consulting, visit their Web site at
 http://www.kpmgconsulting.com .  For news media, visit
 http://kpmgconsulting.com/direct.asp?area=contactus .
 
     CONTACT:
     Lizette Kodama
     KPMG Consulting, Inc.
     lkodama@kpmg.com
     212-954-2461
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X98318861
 
 SOURCE  KPMG Consulting, Inc.