A Good Laugh Can Do Wonders for a Case of the Blues

SierraHome Introduces Software That Packs a Punchline



Apr 19, 2001, 01:00 ET from SierraHome

    BELLEVUE, Wash., April 19 /PRNewswire/ -- SierraHome(TM) and Hallmark(R)
 Cards Inc. today introduced the newest title in the best-selling Hallmark Card
 Studio(TM) greeting card software line:  Hallmark(R) Comedy Card Studio(TM).
 Americans give more than 6 billion greeting cards a year to communicate
 personal feelings, to let others know they are thinking of them, to encourage,
 to give a laugh, just to keep in touch or to make a social comment.
 Hallmark Comedy Card Studio enables the sender to customize each card to fit
 his or her individual situation.
     Hallmark Comedy Card Studio features a collection of light-hearted and
 humorous cards taken from some of the greeting card leader's most famous humor
 collections.  With the help of their PCs and color printers, users are able to
 customize and print Hallmark greeting cards from home.
     "Hallmark Comedy Card Studio allows you to enhance an already funny
 Hallmark greeting card with an even funnier incriminating photo or a reference
 to an inside joke," said Lisa Baisler, brand manager for SierraHome. "Each and
 every card you make is one-of-a-kind and personal."
     With over 500 Hallmark comedy cards, 500 funny Hallmark sentiments,
 3,000 art images and 20 exclusive Hallmark fonts, sending a light-hearted
 laugh to your best friend, family member, co-worker or secret pal is easily
 accomplished from the comfort of your home. Cards for every occasion from
 birthdays to holidays are all included.
     In addition to cards, the fun, intuitive design and functionality of
 Hallmark Comedy Card Studio is paired with the tools to create all types of
 projects like postcards, labels, calendars, envelopes, stickers, and
 newsletters. Users can also send any of their Hallmark greeting cards via
 e-mail.
     Comedy Card Studio offers templates for Hallmark pre-designed computer
 stationery allowing users to view the actual design on the screen as a
 non-printable layer. This ensures projects are printed correctly the first
 time. Hallmark Card Studio is also the only software program that allows users
 to make traditional size cards as well as half-fold and quarter-fold cards.
     Comedy Card Studio retails for $19.99 and can be purchased at major
 computer software retailers, by calling 800-757-7707, or through the
 Hallmark Software website at www.hallmarksoftware.com.
     Hallmarksoftware.com is a joint Website between Hallmark and SierraHome
 that features information and tips regarding the entire line of Hallmark
 software as well as links to Hallmark's Web site, Hallmark.com.  Visitors can
 purchase software, additional content and Hallmark specialty papers.
 
     About Hallmark
     Kansas City-based Hallmark is known throughout the world for its greeting
 cards, related personal expression products, and television's most honored and
 enduring dramatic series, the Hallmark Hall of Fame.  The company's Hallmark
 Entertainment, Inc. subsidiary is the world's leading producer of movies and
 mini-series for television; its Binney & Smith subsidiary, maker of Crayola(R)
 crayons, is the leading producer of student and professional art materials.
 Through licensing leadership and joint ventures, Hallmark continues to expand
 its product formats and distribution avenues.  The company, which has wholly
 owned subsidiaries in 12 countries, publishes products in 30 languages and
 distributes them in more than 100 countries.  In 2000, Hallmark reported
 consolidated net revenues of $4.3 billion.
 
     About Sierra:
     Sierra On-Line, Inc. (www.sierra.com), a subsidiary of Vivendi Universal
 Publishing and part of the Vivendi Universal Games division, is one of the
 original developers and largest worldwide publishers of interactive
 entertainment and productivity software.
     SierraHome publishes top-selling software in categories including: home
 publishing, family heritage, cooking, gardening, home design and digital
 imaging.  Visit SierraHome.com for craft ideas, free clip art, recipes,
 gardening tips, genealogy search tools, contests, message boards and other
 revolving content.
 
     About Vivendi Universal Games:
     Vivendi Universal Games (VUG) is a division of Vivendi Universal
 Publishing, a world leader in mass-market multimedia communications.  A
 leading publisher of online and PC and Console-based interactive content,
 VUG's portfolio of entertainment software brands includes Blizzard
 Entertainment, Flipside.com, Sierra and Universal Interactive Studios.
 Interactive entertainment is one of parent company Vivendi Universal's key
 content areas, along with Movies, Music and other Publishing activities.
 Vivendi Universal aims to be the world's preferred creator and provider of
 personalized information, entertainment and services to consumers everywhere,
 at any time and across all distribution platforms and devices.
     Sierra press releases are available on the Internet at www.sierra.com
 
 

SOURCE SierraHome
    BELLEVUE, Wash., April 19 /PRNewswire/ -- SierraHome(TM) and Hallmark(R)
 Cards Inc. today introduced the newest title in the best-selling Hallmark Card
 Studio(TM) greeting card software line:  Hallmark(R) Comedy Card Studio(TM).
 Americans give more than 6 billion greeting cards a year to communicate
 personal feelings, to let others know they are thinking of them, to encourage,
 to give a laugh, just to keep in touch or to make a social comment.
 Hallmark Comedy Card Studio enables the sender to customize each card to fit
 his or her individual situation.
     Hallmark Comedy Card Studio features a collection of light-hearted and
 humorous cards taken from some of the greeting card leader's most famous humor
 collections.  With the help of their PCs and color printers, users are able to
 customize and print Hallmark greeting cards from home.
     "Hallmark Comedy Card Studio allows you to enhance an already funny
 Hallmark greeting card with an even funnier incriminating photo or a reference
 to an inside joke," said Lisa Baisler, brand manager for SierraHome. "Each and
 every card you make is one-of-a-kind and personal."
     With over 500 Hallmark comedy cards, 500 funny Hallmark sentiments,
 3,000 art images and 20 exclusive Hallmark fonts, sending a light-hearted
 laugh to your best friend, family member, co-worker or secret pal is easily
 accomplished from the comfort of your home. Cards for every occasion from
 birthdays to holidays are all included.
     In addition to cards, the fun, intuitive design and functionality of
 Hallmark Comedy Card Studio is paired with the tools to create all types of
 projects like postcards, labels, calendars, envelopes, stickers, and
 newsletters. Users can also send any of their Hallmark greeting cards via
 e-mail.
     Comedy Card Studio offers templates for Hallmark pre-designed computer
 stationery allowing users to view the actual design on the screen as a
 non-printable layer. This ensures projects are printed correctly the first
 time. Hallmark Card Studio is also the only software program that allows users
 to make traditional size cards as well as half-fold and quarter-fold cards.
     Comedy Card Studio retails for $19.99 and can be purchased at major
 computer software retailers, by calling 800-757-7707, or through the
 Hallmark Software website at www.hallmarksoftware.com.
     Hallmarksoftware.com is a joint Website between Hallmark and SierraHome
 that features information and tips regarding the entire line of Hallmark
 software as well as links to Hallmark's Web site, Hallmark.com.  Visitors can
 purchase software, additional content and Hallmark specialty papers.
 
     About Hallmark
     Kansas City-based Hallmark is known throughout the world for its greeting
 cards, related personal expression products, and television's most honored and
 enduring dramatic series, the Hallmark Hall of Fame.  The company's Hallmark
 Entertainment, Inc. subsidiary is the world's leading producer of movies and
 mini-series for television; its Binney & Smith subsidiary, maker of Crayola(R)
 crayons, is the leading producer of student and professional art materials.
 Through licensing leadership and joint ventures, Hallmark continues to expand
 its product formats and distribution avenues.  The company, which has wholly
 owned subsidiaries in 12 countries, publishes products in 30 languages and
 distributes them in more than 100 countries.  In 2000, Hallmark reported
 consolidated net revenues of $4.3 billion.
 
     About Sierra:
     Sierra On-Line, Inc. (www.sierra.com), a subsidiary of Vivendi Universal
 Publishing and part of the Vivendi Universal Games division, is one of the
 original developers and largest worldwide publishers of interactive
 entertainment and productivity software.
     SierraHome publishes top-selling software in categories including: home
 publishing, family heritage, cooking, gardening, home design and digital
 imaging.  Visit SierraHome.com for craft ideas, free clip art, recipes,
 gardening tips, genealogy search tools, contests, message boards and other
 revolving content.
 
     About Vivendi Universal Games:
     Vivendi Universal Games (VUG) is a division of Vivendi Universal
 Publishing, a world leader in mass-market multimedia communications.  A
 leading publisher of online and PC and Console-based interactive content,
 VUG's portfolio of entertainment software brands includes Blizzard
 Entertainment, Flipside.com, Sierra and Universal Interactive Studios.
 Interactive entertainment is one of parent company Vivendi Universal's key
 content areas, along with Movies, Music and other Publishing activities.
 Vivendi Universal aims to be the world's preferred creator and provider of
 personalized information, entertainment and services to consumers everywhere,
 at any time and across all distribution platforms and devices.
     Sierra press releases are available on the Internet at www.sierra.com
 
 SOURCE  SierraHome