A New Angle On Brushing: REACH® Complete Care™ Line Takes Oral Health To A New Level

May 01, 2014, 11:45 ET from Dr. Fresh LLC

BUENA PARK, Calif., May 1, 2014 /PRNewswire/ -- Dr. Fresh LLC, a leading designer and marketer of oral care products, has launched a new generation of REACH® toothbrushes.  New REACH® Complete Care Triple Angle toothbrushes represent a significant upgrade to the line and build on the iconic brand's heritage by introducing several unprecedented features.  The new products will debut this month, with a line of toothbrushes that offer new angles, heads, grips and more coverage for a superior oral care routine.

Special features include advanced deep cleaning bristle technologies, handle designs and materials.

"Given the link between oral care and overall health, we are excited to provide the benefit of this technology to the US and Canada, helping families upgrade their toothbrushes and live better, healthier lives," said Renu Mevasse, Director of Marketing, Dr. Fresh.  "Toothbrushes need to be replaced every three months, so when that time arrives, it makes perfect sense to take oral care to the next level with REACH."  REACH makes it easier than ever for consumers to comply with a 3-month text message reminder program that can be accessed at www.Reachtoothbrush.com/sms.

REACH® Complete Care™ Triple Angle brushes will launch with 4 SKUs encompassing two different toothbrush designs, offered in single and value two packs.  The Complete Care™ Triple Angle Floss™ brush boasts 100% interdental tapered bristles for better reach between teeth combined with a firmer, deep-cleaning REACH Tip™ containing spiral bristles.  The Complete Care™ Triple Angle Pro™ features multi-level diamond bristles for a total mouth clean, and a pronounced REACH Tip™ to help access Hard-to-reach® Places®.  In addition to the patent-pending Triple Angle (left, straight, and right) bristle technology, both brush designs feature a 13-degree angled neck and a big handle grip for excellent control.

The REACH® Complete Care™ line of toothbrushes will retail from $3.99-$5.99 (for one count and two count, respectively).  They are available at major retailers including Wal-Mart, Walgreens, Kroger, and Rite-Aid.  A freestanding insert (FSI) with a high value money-saving coupon is supporting the launch and will run in newspapers nationwide on Sunday, May 4th.

For more information, please contact Megan Brown Bennett of Light Years Ahead at (310) 505-4224 or megan@lightyearsahead.com.  

About Dr. Fresh LLC
Dr. Fresh LLC (www.drfresh.com) is an oral care company dedicated to helping families live better, healthier lives.  As one of the fastest growing oral care companies in the U.S., Dr. Fresh provides great brands that provide innovative solutions and remarkable value. Established in 1998, Dr. Fresh offers quality personal care products including its top-selling Firefly® flashing toothbrush for kids, REACH® advanced toothbrushes providing superior cleaning for Hard-to-reach® Places®, Binaca® breath freshening products, and Dr. Fresh® products focused on value and affordability.  With a broad international business, Dr. Fresh operates three offices globally (US, UK, and China), and has distribution in over 35 countries.

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