A shot of audio testosterone - The aural fix Toronto has been waiting for -

Corus Entertainment launches MOJO RADIO - The world's first talk radio

station for guys



Apr 19, 2001, 01:00 ET from Corus Entertainment Inc.

    TORONTO, April 19 /PRNewswire/ - Faster than a Formula 1 racer and
 slicker than a lube job, AM radio is about to spawn an all-service pit stop
 for men. MOJO RADIO -- The All New AM 640, which hits the airwaves on Monday,
 April 23 at 6:40 a.m. ET on the AM dial, will provide males aged 25-54 with an
 interactive audio forum where they can discuss, debate and salute the things
 that matter to them most: health and fitness, sex and sports, career and
 investment tips, gear, gadgets and cars with a hearty dose of babes, beer and
 good times, all served up with a twist.
     "MOJO RADIO is a pure shot of audio testosterone," says Jim (J.J.)
 Johnston, General Manager Corus Radio Toronto, VP Programming Corus Radio
 Ontario. "There's never been a radio station that speaks exclusively to men -
 until now. In launching MOJO RADIO we are filling a void in radio broadcasting
 and we plan to do that in the most innovative and entertaining ways possible.
 Our key objective is to deliver a higher level of audience involvement to the
 Toronto area and beyond. Streaming on MOJORADIO.COM will provide an extended
 reach to our AM frequency."
 
     ALL-STAR LINEUP
     Starting with the Humble and Fred Morning Show (weekdays 5:00 a.m. - 9:20
 a.m.), MOJO's listeners will awaken to the award-winning antics and wacky
 contests the zany duo has been cooking up at MOJO brother station New Rock
 Edge 102 for years. The Slime That Men Do, The Humble Report and Fred's
 Comment are guaranteed to get Toronto men out the door with a chuckle.
     Ripkin! (weekdays 9:20 - noon), an interactive extravaganza of issue-
 driven talk, interviews and audience participation, hosted by veteran radio
 personality Richard Peter Keith Loewen, will provide an informative yet
 entertaining take on the day's leading issues from a guy's perspective.
     Noon kicks off the lunchtime MOJO Magazine (weekdays noon - 2:00 p.m.)
 with Maie Pauts, formerly of EDGE 102, whose sultry voice will provide the
 ultimate guy's guide to living in Toronto. Talk about cars, food, beer, TV,
 movies, events, sports, toys for boys and sex, sex, sex are guaranteed to keep
 guys abreast of everything that's happening.
     Radio Personality of the Year for seven consecutive years, John
 Derringer, will share his talent with MOJO RADIO listeners on Definitely
 Derringer (weekdays 2:00 p.m. - 3:00 p.m.). John, who is still doing rock
 radio on brother station Classic Rock Q107, will focus on chicks, cars, war,
 the Mob, sports and chicks.
     For naughty eavesdroppers, MOJO RADIO - The All New AM 640 is bringing
 back the master of the phony phone call: Scruff Connors. Scruff will continue
 to hone his radio and telephonic talents on Dirt Radio with Scruff Connors
 (weekdays 3:00 p.m. to 4:00 p.m.). Topical talk, witty bits and lots of phony
 phone calls, will keep Toronto listeners laughing and on their toes, since no
 one knows who's next....
     Next on the MOJO RADIO lineup is Mike Stafford, whose Mike Stafford Show
 (weekdays 4:00 p.m. to 7:00 p.m.) will provide a relaxed -wrap-up to the day
 with interviews, his signature trivia, and calls, calls, calls. Relaxed
 doesn't mean serious however, and Mike guarantees "no hugging, and nobody will
 learn anything."
     Three-time Golden Glove boxing champ Spider Jones follows with a super-
 charged, tell-it-like-it-is talk show: The Spider's Web with Spider Jones
 (weeknights 7:00 p.m. - 9:00 p.m.). MOJO RADIO listeners will be informed,
 entertained and inspired by this champ's insights and smart talk.
     Sex is front and central on MOJO RADIO after midnight, when the MOJO Sex
 Show with "Dr. Date" Rebecca Rosenblat fills the airwaves with direct, to-the-
 point advice on issues of the heart, gut and groin. A noted sex therapist,
 published author, lecturer and advice columnist for Hustler Magazine, Dr. Date
 will discuss topics and dispense advice to dudes who are awake but not up on
 all the latest on sex.
     Coast to Coast with Art Bell (weeknights 1:00 a.m. - 5:00 a.m.) brings
 the MOJO RADIO day to a close with bedtime stories about UFOs, strange
 encounters, alien conspiracies, life after death and other phenomena fittingly
 broadcast from a bunker deep in the Nevada desert.
 
     MOJO TEAMS UP WITH SPORTSONTARIO
     As befits a station geared to men, sports occupy a central spot in the
 MOJO 640 program lineup. To this end, Corus Entertainment and MOJO RADIO have
 teamed up with Sportsnet Ontario, Canada's only 24-hour regional sports
 broadcaster, to bring listeners first-rate sports coverage around the clock.
 
     MOJO RADIO MAIN EVENTS
     As the official voice of the NHL, NFL, Major League Baseball and the
 Arena Football League, MOJO 640/the Corus Radio Network will broadcast all
 Toronto Maple Leafs games, from pre-season to playoffs; the best selection of
 NHL playoff games; the best selection of MLB games and the best selection of
 Toronto Phantoms games. Live Audio Wrestling (Saturdays 5:00 p.m. - 7:00 p.m.
 and Sundays 11:00 p.m. - 1:00 a.m.) rounds out the sports content with zany
 interviews and behind-the-scenes peeks at professional wrestling conducted by
 Jeff Marek and Dan, "The Mouth" Lovranski.
     Weekends bring an eclectic lineup of chat on computers, business,
 investments, law, money, toys, health & fitness and cars. Small Business
 Canada Hour (Saturdays 9:00 a.m. - 10:00 a.m.), Kim Kommando Computer Show
 (Saturdays 10:00 a.m. - 11:00 a.m.), Guys Gadgets with Frank Abate (Saturdays
 11:00 a.m. - noon), Guys Garage (Saturdays 4:00 p.m. - 5:00 p.m.), Power &
 Money Show (Sundays 9:00 a.m. - noon), Health & Fitness (Sundays 4:00 p.m. -
 5:00 p.m.), The Jim Cauchon Gambling Show (Sundays 11:00 a.m. - noon) and
 Cover Your Ass with Andrew Krystal (Sundays 5:00 p.m. - 6:00 p.m.) round out
 MOJO RADIO's lineup of informative and entertaining programming designed
 specially for men.
     "MOJO RADIO is like an audio version of MAXIM magazine," says Stewart
 Myers, Operations Manager for MOJO RADIO. "We looked at men's favourite topics
 - sex, sports, gadgets, gear, cars, comedy, beer, babes - and designed the
 station's program lineup to provide exciting, informative, insightful and
 compelling content delivered in a lighthearted, zany and entertaining manner
 that is sure to appeal to T.O. dudes. It's like a road trip with the guys.
 It'll take you for the ride of your life but you'll never know what's waiting
 around the corner."
     MOJO RADIO is operated by Corus Entertainment Inc., the owner of 49 radio
 stations across Canada, including highly successful brother stations Q107 and
 Edge 102. It will be broadcast live-to-air on the AM dial and will also be web
 cast via the Internet at www.mojoradio.com.
     Corus Entertainment is one of Canada's leading media companies with a
 strategic focus on children's programming and music. Its principal assets
 consist of 49 radio stations, specialty, pay and conventional television
 services and Nelvana Limited, an international producer and distributor of
 children's programming and products. Corus is also prominent in the digital
 music market and various advertising service companies and has approval for 19
 new digital television services. A publicly traded company, Corus is listed on
 the Toronto (CJR.B) and New York (CJR) Exchanges.
 
 

SOURCE Corus Entertainment Inc.
    TORONTO, April 19 /PRNewswire/ - Faster than a Formula 1 racer and
 slicker than a lube job, AM radio is about to spawn an all-service pit stop
 for men. MOJO RADIO -- The All New AM 640, which hits the airwaves on Monday,
 April 23 at 6:40 a.m. ET on the AM dial, will provide males aged 25-54 with an
 interactive audio forum where they can discuss, debate and salute the things
 that matter to them most: health and fitness, sex and sports, career and
 investment tips, gear, gadgets and cars with a hearty dose of babes, beer and
 good times, all served up with a twist.
     "MOJO RADIO is a pure shot of audio testosterone," says Jim (J.J.)
 Johnston, General Manager Corus Radio Toronto, VP Programming Corus Radio
 Ontario. "There's never been a radio station that speaks exclusively to men -
 until now. In launching MOJO RADIO we are filling a void in radio broadcasting
 and we plan to do that in the most innovative and entertaining ways possible.
 Our key objective is to deliver a higher level of audience involvement to the
 Toronto area and beyond. Streaming on MOJORADIO.COM will provide an extended
 reach to our AM frequency."
 
     ALL-STAR LINEUP
     Starting with the Humble and Fred Morning Show (weekdays 5:00 a.m. - 9:20
 a.m.), MOJO's listeners will awaken to the award-winning antics and wacky
 contests the zany duo has been cooking up at MOJO brother station New Rock
 Edge 102 for years. The Slime That Men Do, The Humble Report and Fred's
 Comment are guaranteed to get Toronto men out the door with a chuckle.
     Ripkin! (weekdays 9:20 - noon), an interactive extravaganza of issue-
 driven talk, interviews and audience participation, hosted by veteran radio
 personality Richard Peter Keith Loewen, will provide an informative yet
 entertaining take on the day's leading issues from a guy's perspective.
     Noon kicks off the lunchtime MOJO Magazine (weekdays noon - 2:00 p.m.)
 with Maie Pauts, formerly of EDGE 102, whose sultry voice will provide the
 ultimate guy's guide to living in Toronto. Talk about cars, food, beer, TV,
 movies, events, sports, toys for boys and sex, sex, sex are guaranteed to keep
 guys abreast of everything that's happening.
     Radio Personality of the Year for seven consecutive years, John
 Derringer, will share his talent with MOJO RADIO listeners on Definitely
 Derringer (weekdays 2:00 p.m. - 3:00 p.m.). John, who is still doing rock
 radio on brother station Classic Rock Q107, will focus on chicks, cars, war,
 the Mob, sports and chicks.
     For naughty eavesdroppers, MOJO RADIO - The All New AM 640 is bringing
 back the master of the phony phone call: Scruff Connors. Scruff will continue
 to hone his radio and telephonic talents on Dirt Radio with Scruff Connors
 (weekdays 3:00 p.m. to 4:00 p.m.). Topical talk, witty bits and lots of phony
 phone calls, will keep Toronto listeners laughing and on their toes, since no
 one knows who's next....
     Next on the MOJO RADIO lineup is Mike Stafford, whose Mike Stafford Show
 (weekdays 4:00 p.m. to 7:00 p.m.) will provide a relaxed -wrap-up to the day
 with interviews, his signature trivia, and calls, calls, calls. Relaxed
 doesn't mean serious however, and Mike guarantees "no hugging, and nobody will
 learn anything."
     Three-time Golden Glove boxing champ Spider Jones follows with a super-
 charged, tell-it-like-it-is talk show: The Spider's Web with Spider Jones
 (weeknights 7:00 p.m. - 9:00 p.m.). MOJO RADIO listeners will be informed,
 entertained and inspired by this champ's insights and smart talk.
     Sex is front and central on MOJO RADIO after midnight, when the MOJO Sex
 Show with "Dr. Date" Rebecca Rosenblat fills the airwaves with direct, to-the-
 point advice on issues of the heart, gut and groin. A noted sex therapist,
 published author, lecturer and advice columnist for Hustler Magazine, Dr. Date
 will discuss topics and dispense advice to dudes who are awake but not up on
 all the latest on sex.
     Coast to Coast with Art Bell (weeknights 1:00 a.m. - 5:00 a.m.) brings
 the MOJO RADIO day to a close with bedtime stories about UFOs, strange
 encounters, alien conspiracies, life after death and other phenomena fittingly
 broadcast from a bunker deep in the Nevada desert.
 
     MOJO TEAMS UP WITH SPORTSONTARIO
     As befits a station geared to men, sports occupy a central spot in the
 MOJO 640 program lineup. To this end, Corus Entertainment and MOJO RADIO have
 teamed up with Sportsnet Ontario, Canada's only 24-hour regional sports
 broadcaster, to bring listeners first-rate sports coverage around the clock.
 
     MOJO RADIO MAIN EVENTS
     As the official voice of the NHL, NFL, Major League Baseball and the
 Arena Football League, MOJO 640/the Corus Radio Network will broadcast all
 Toronto Maple Leafs games, from pre-season to playoffs; the best selection of
 NHL playoff games; the best selection of MLB games and the best selection of
 Toronto Phantoms games. Live Audio Wrestling (Saturdays 5:00 p.m. - 7:00 p.m.
 and Sundays 11:00 p.m. - 1:00 a.m.) rounds out the sports content with zany
 interviews and behind-the-scenes peeks at professional wrestling conducted by
 Jeff Marek and Dan, "The Mouth" Lovranski.
     Weekends bring an eclectic lineup of chat on computers, business,
 investments, law, money, toys, health & fitness and cars. Small Business
 Canada Hour (Saturdays 9:00 a.m. - 10:00 a.m.), Kim Kommando Computer Show
 (Saturdays 10:00 a.m. - 11:00 a.m.), Guys Gadgets with Frank Abate (Saturdays
 11:00 a.m. - noon), Guys Garage (Saturdays 4:00 p.m. - 5:00 p.m.), Power &
 Money Show (Sundays 9:00 a.m. - noon), Health & Fitness (Sundays 4:00 p.m. -
 5:00 p.m.), The Jim Cauchon Gambling Show (Sundays 11:00 a.m. - noon) and
 Cover Your Ass with Andrew Krystal (Sundays 5:00 p.m. - 6:00 p.m.) round out
 MOJO RADIO's lineup of informative and entertaining programming designed
 specially for men.
     "MOJO RADIO is like an audio version of MAXIM magazine," says Stewart
 Myers, Operations Manager for MOJO RADIO. "We looked at men's favourite topics
 - sex, sports, gadgets, gear, cars, comedy, beer, babes - and designed the
 station's program lineup to provide exciting, informative, insightful and
 compelling content delivered in a lighthearted, zany and entertaining manner
 that is sure to appeal to T.O. dudes. It's like a road trip with the guys.
 It'll take you for the ride of your life but you'll never know what's waiting
 around the corner."
     MOJO RADIO is operated by Corus Entertainment Inc., the owner of 49 radio
 stations across Canada, including highly successful brother stations Q107 and
 Edge 102. It will be broadcast live-to-air on the AM dial and will also be web
 cast via the Internet at www.mojoradio.com.
     Corus Entertainment is one of Canada's leading media companies with a
 strategic focus on children's programming and music. Its principal assets
 consist of 49 radio stations, specialty, pay and conventional television
 services and Nelvana Limited, an international producer and distributor of
 children's programming and products. Corus is also prominent in the digital
 music market and various advertising service companies and has approval for 19
 new digital television services. A publicly traded company, Corus is listed on
 the Toronto (CJR.B) and New York (CJR) Exchanges.
 
 SOURCE Corus Entertainment Inc.