A Slice of Life as an American Single

MSN Survey for New 'Singleton' Movie Reveals Little Pressure to Couple Up



Apr 04, 2001, 01:00 ET from Microsoft Corp.

    REDMOND, Wash., April 4 /PRNewswire/ -- "We all sleep alone," the pop song
 says. But do Americans prefer to live that way? According to a recent survey
 on MSN(R), the answer is a resounding "somewhat."
     The survey was conducted March 14-16 by Harris Interactive for
 http://www.bridgetjonesdiary.msn.com/ , the official Web site of Miramax's
 upcoming feature film "Bridget Jones's Diary" to be released April 13. It
 asked questions of 773 "Singletons." (Singleton is the term used by the film's
 protagonist, Bridget Jones, to describe those whose lives revolve around their
 single-person status. Still unclear? Think of it this way:  Ally McBeal is a
 card-carrying Singleton; Barbara Bush is not.)
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
 
     What did this group of Singletons have to say?
     -- Two-thirds of Singletons surveyed believe that their married friends
 envy their (allegedly) free-wheeling lifestyles.
     -- Only one in five Singletons expressed the desire to stay single, and
 the same percentage said they feel that Singletons have better sex than
 married couples.
     --Thirty-five percent of males surveyed expect to remain single, compared
 with 21 percent of their female counterparts.
     -- While the rule of thumb is that love and labor don't mix, nearly one in
 four (23 percent) respondents reported having taken a swipe at an office
 romance.
     -- When asked whether they'd rather hang out with Renee Zellweger,
 Hugh Grant or Colin Firth for a night, 68 percent of males chose Zellweger,
 28 percent chose Grant, and 4 percent picked Firth. Among females, 59 percent
 preferred Grant's company, 33 percent chose Zellweger, and 9 percent picked
 Firth (source:  HarrisInteractive, http://www.bridgetjonesdiary.msn.com/) .
 
     Getting It on ... Online
     While Singletons of yore had to resort to primitive media such as smoke
 signals, town criers and the telegraph to reach out to one another, nowadays
 Singletons are finding that they can approach romance efficiently and safely
 in cyberspace.
     Nearly one in five of the Singleton survey respondents (18 percent) cited
 the Internet as their venue of choice for finding a date, and it's safe to
 assume that number will grow with the proliferation of romance-oriented
 Web sites.
     One online resource has a lot to offer the plugged-in Singleton:  the MSN
 network of Internet services MSN provides singles and soon-to-be singles a new
 home on the Internet -- a central place where they can get everything they
 need from the Web and make the most of their time online. When it comes to the
 ladies in the crowd, MSN WomenCentral provides a gathering place for women of
 all shapes, sizes and marital statuses, providing each woman with the latest
 on Relationships and Homelife, Career, Beauty and Style, and Fitness.
 
     Singletons Also Say There's No Hurry
     Despite the common perception that nagging parents and ticking biological
 clocks make single life a perpetual mate-hunt, only 17 percent of respondents
 reported that they feel pressure to get into a relationship. When the pressure
 is on, it tends to come from two specific sources, and they're not mom and
 dad. The following link reveals the truth about nagging:
 http://www.newscom.com/cgi-bin/prnh/20010404/SFW028-a .
 
     Come Here Often?
     When Singletons do get the urge to merge, the majority turn to friends for
 hot leads. That doesn't mean that Singletons are totally at the mercy of their
 friends' black books when it comes to the search for a potential mate. The
 next link shows a bevy of places where the Singletons surveyed go to find a
 date:  http://www.newscom.com/cgi-bin/prnh/20010404/SFW028-b .
 
     Men are significantly more likely than women to take out a personal ad in
 the hopes of meeting a mate (61 percent vs. 38 percent, respectively), with
 online personals preferred over newspapers or magazines for both genders
 (40 percent vs. 6 percent, respectively).
 
     Singletons of Significance
     Finally, the survey showed that being a Singleton doesn't mean relegating
 oneself to permanent anonymity. Many Singletons have gone down in history and
 are revered worldwide. As for the Singletons most admired by the MSN survey's
 Singletons, 41 percent of respondents venerate Jesus the most, with 8 percent
 looking up to Beethoven, 6 percent emulating Catwoman, and a mere 3 percent
 looking to Calista Flockhart as a source of Singleton inspiration.
 
     About MSN
     MSN gives consumers a new home on the Internet -- a central place where
 they can get everything they need from the Web and make the most of their time
 online. With more than 230 million visitors per month, the MSN integrated
 network of content and services is the most popular destination on the
 Internet. MSN is available in 33 markets and in 17 languages -- a broader
 global presence than any other portal. MSN takes advantage of the Microsoft(R)
 .NET platform to offer leading services, any time, any place and on any
 device, with an integrated and personalized user experience for
 communications, search, shopping, personal finance and entertainment. MSN
 Internet Access and the recently introduced MSN Explorer offer quick, personal
 and exciting ways to get on to and take advantage of the Web. Best-of-breed
 services include the MSN Hotmail(R) Web-based e-mail service, the world's
 largest Web-based e-mail system; MSN Messenger Service, one of the
 fastest-growing Web-based instant messaging services on the Web; MSN Search;
 MSN Mobile, the customizable wireless information service; the award-winning
 MSN MoneyCentral(TM) online personal finance guide; MSN eShop, the one-stop
 online shopping resource; and MSN Custom Web Sites, the easy way to share
 information on the Web. MSN is located on the Web at http://www.msn.com/ .
 
     About Microsoft
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and Internet technologies for personal and business
 computing. The company offers a wide range of products and services designed
 to empower people through great software -- any time, any place and on any
 device.
     This Harris Interactive QuickQuery(SM) survey was conducted online within
 the United States March 14-16, 2001, among a nationwide cross section of
 2,365 adults. Figures for age, sex, race, education, region and income were
 weighted where necessary to bring them into line with their actual proportions
 in the population.
     In theory, one can expect that 95 percent of surveys with probability
 samples of this size would produce results that were within plus or minus
 2 percentage points of what they would be if the entire adult population had
 been polled using the same methods.
     These statements conform to the principles of disclosure of the National
 Council on Public Polls.
     NOTE:  Microsoft, MSN, Hotmail and MoneyCentral are either registered
 trademarks or trademarks of Microsoft Corp. in the United States and/or other
 countries.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
 

SOURCE Microsoft Corp.
    REDMOND, Wash., April 4 /PRNewswire/ -- "We all sleep alone," the pop song
 says. But do Americans prefer to live that way? According to a recent survey
 on MSN(R), the answer is a resounding "somewhat."
     The survey was conducted March 14-16 by Harris Interactive for
 http://www.bridgetjonesdiary.msn.com/ , the official Web site of Miramax's
 upcoming feature film "Bridget Jones's Diary" to be released April 13. It
 asked questions of 773 "Singletons." (Singleton is the term used by the film's
 protagonist, Bridget Jones, to describe those whose lives revolve around their
 single-person status. Still unclear? Think of it this way:  Ally McBeal is a
 card-carrying Singleton; Barbara Bush is not.)
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
 
     What did this group of Singletons have to say?
     -- Two-thirds of Singletons surveyed believe that their married friends
 envy their (allegedly) free-wheeling lifestyles.
     -- Only one in five Singletons expressed the desire to stay single, and
 the same percentage said they feel that Singletons have better sex than
 married couples.
     --Thirty-five percent of males surveyed expect to remain single, compared
 with 21 percent of their female counterparts.
     -- While the rule of thumb is that love and labor don't mix, nearly one in
 four (23 percent) respondents reported having taken a swipe at an office
 romance.
     -- When asked whether they'd rather hang out with Renee Zellweger,
 Hugh Grant or Colin Firth for a night, 68 percent of males chose Zellweger,
 28 percent chose Grant, and 4 percent picked Firth. Among females, 59 percent
 preferred Grant's company, 33 percent chose Zellweger, and 9 percent picked
 Firth (source:  HarrisInteractive, http://www.bridgetjonesdiary.msn.com/) .
 
     Getting It on ... Online
     While Singletons of yore had to resort to primitive media such as smoke
 signals, town criers and the telegraph to reach out to one another, nowadays
 Singletons are finding that they can approach romance efficiently and safely
 in cyberspace.
     Nearly one in five of the Singleton survey respondents (18 percent) cited
 the Internet as their venue of choice for finding a date, and it's safe to
 assume that number will grow with the proliferation of romance-oriented
 Web sites.
     One online resource has a lot to offer the plugged-in Singleton:  the MSN
 network of Internet services MSN provides singles and soon-to-be singles a new
 home on the Internet -- a central place where they can get everything they
 need from the Web and make the most of their time online. When it comes to the
 ladies in the crowd, MSN WomenCentral provides a gathering place for women of
 all shapes, sizes and marital statuses, providing each woman with the latest
 on Relationships and Homelife, Career, Beauty and Style, and Fitness.
 
     Singletons Also Say There's No Hurry
     Despite the common perception that nagging parents and ticking biological
 clocks make single life a perpetual mate-hunt, only 17 percent of respondents
 reported that they feel pressure to get into a relationship. When the pressure
 is on, it tends to come from two specific sources, and they're not mom and
 dad. The following link reveals the truth about nagging:
 http://www.newscom.com/cgi-bin/prnh/20010404/SFW028-a .
 
     Come Here Often?
     When Singletons do get the urge to merge, the majority turn to friends for
 hot leads. That doesn't mean that Singletons are totally at the mercy of their
 friends' black books when it comes to the search for a potential mate. The
 next link shows a bevy of places where the Singletons surveyed go to find a
 date:  http://www.newscom.com/cgi-bin/prnh/20010404/SFW028-b .
 
     Men are significantly more likely than women to take out a personal ad in
 the hopes of meeting a mate (61 percent vs. 38 percent, respectively), with
 online personals preferred over newspapers or magazines for both genders
 (40 percent vs. 6 percent, respectively).
 
     Singletons of Significance
     Finally, the survey showed that being a Singleton doesn't mean relegating
 oneself to permanent anonymity. Many Singletons have gone down in history and
 are revered worldwide. As for the Singletons most admired by the MSN survey's
 Singletons, 41 percent of respondents venerate Jesus the most, with 8 percent
 looking up to Beethoven, 6 percent emulating Catwoman, and a mere 3 percent
 looking to Calista Flockhart as a source of Singleton inspiration.
 
     About MSN
     MSN gives consumers a new home on the Internet -- a central place where
 they can get everything they need from the Web and make the most of their time
 online. With more than 230 million visitors per month, the MSN integrated
 network of content and services is the most popular destination on the
 Internet. MSN is available in 33 markets and in 17 languages -- a broader
 global presence than any other portal. MSN takes advantage of the Microsoft(R)
 .NET platform to offer leading services, any time, any place and on any
 device, with an integrated and personalized user experience for
 communications, search, shopping, personal finance and entertainment. MSN
 Internet Access and the recently introduced MSN Explorer offer quick, personal
 and exciting ways to get on to and take advantage of the Web. Best-of-breed
 services include the MSN Hotmail(R) Web-based e-mail service, the world's
 largest Web-based e-mail system; MSN Messenger Service, one of the
 fastest-growing Web-based instant messaging services on the Web; MSN Search;
 MSN Mobile, the customizable wireless information service; the award-winning
 MSN MoneyCentral(TM) online personal finance guide; MSN eShop, the one-stop
 online shopping resource; and MSN Custom Web Sites, the easy way to share
 information on the Web. MSN is located on the Web at http://www.msn.com/ .
 
     About Microsoft
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and Internet technologies for personal and business
 computing. The company offers a wide range of products and services designed
 to empower people through great software -- any time, any place and on any
 device.
     This Harris Interactive QuickQuery(SM) survey was conducted online within
 the United States March 14-16, 2001, among a nationwide cross section of
 2,365 adults. Figures for age, sex, race, education, region and income were
 weighted where necessary to bring them into line with their actual proportions
 in the population.
     In theory, one can expect that 95 percent of surveys with probability
 samples of this size would produce results that were within plus or minus
 2 percentage points of what they would be if the entire adult population had
 been polled using the same methods.
     These statements conform to the principles of disclosure of the National
 Council on Public Polls.
     NOTE:  Microsoft, MSN, Hotmail and MoneyCentral are either registered
 trademarks or trademarks of Microsoft Corp. in the United States and/or other
 countries.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
 SOURCE  Microsoft Corp.

RELATED LINKS

http://www.microsoft.com