Achieva Acquires TestTakers.com

Acquisition Solidifies Achieva College Prep Programs as Category Leader

And Extends Product Development Capabilities



Apr 04, 2001, 01:00 ET from Achieva

    SAN MATEO, Calif., April 4 /PRNewswire/ -- Achieva College Prep Programs
 (www.achieva.com), the leading comprehensive online college prep service for
 schools, today announced the acquisition of TestTakers.com
 (www.testtakers.com), the leader in online test preparation services.  The
 acquisition marks consolidation in the online learning market, a category that
 is currently experiencing enormous momentum.
     Achieva will use the acquisition to scale its popular test preparation
 services to reach nearly every school district in America, broaden its branded
 offerings, and increase its product development capabilities.  The strategic
 acquisition underscores Achieva's belief that getting into college is a
 critical time in a person's life and every student deserves the tools to
 manage this process.  The transaction was made for an undisclosed amount and
 is expected to close in Q2, 2001.
     "Online learning and online college preparation is a trend that is
 exploding across the country," said Carlos Watson, CEO, Achieva.  "There is a
 dilemma in America today.  It's tough for students of all backgrounds to
 navigate the process of studying for, applying to and getting into college.
 We recognize this need and are committed to improving test scores and helping
 students manage the application process effectively.  This acquisition is
 strategic because it combines the market-leading products of TestTakers.com
 with the brand equity, management team, and distribution reach of Achieva.  We
 can now offer better products to more schools."
     Achieva's online products for students currently include:  1.) Study
 Skills program which trains students in the critical areas of study skill
 development, 2.) Test preparation for the SAT, PSAT, ACT, and SAT-IIs, and
 3.) College Planning(TM) program which introduces students to the 9-steps to
 college admission success.  The TestTakers acquisition will act as a
 cornerstone to continue building Achieva's offerings to school districts
 across the country to prepare students for college.
     The online learning category is currently experiencing unprecedented
 momentum.  Achieva, leading the category of online college prep programs in
 schools, has extended its penetration in top national school districts in the
 last year to more than 50 of the largest 250 school districts in America.
 Achieva's programs are used in Chicago, Miami, Washington DC, San Francisco,
 Detroit, and many other major school districts.
     Regarding the acquisition, Todd Carter, Director of Investment Banking at
 Robertson Stephens, said, "This is a smart move for Achieva and continues
 their momentum in this up-and-coming market.  We expect to see further
 expansion from Achieva and rapid adoption from schools across the country over
 the next year."
 
     About Achieva:
     Achieva is the leading comprehensive online college prep service for
 middle and high school students.  Partnering with school districts across the
 nation, Achieva brings students from sixth to twelfth grade a comprehensive
 set of preparation tools they need to research, apply to and get into the
 colleges of their choice.  Achieva's online courses incorporate its proven
 college guidance approach combining study strategies and tools, admissions
 counseling, test preparation, and detailed scholarship, financial aid and
 college information.  Achieva has strategic funding investments from
 J&W Seligman & Co. and Technology Crossover Ventures (TCV).  Based in
 San Mateo, CA, Achieva is a privately held company and can be contacted at
 800-566-5030 and at http://www.achieva.com .
 
     About TestTakers.com:
     Based in Oakland, CA, TestTakers.com was the first company to offer
 comprehensive test preparation programs via the Internet.  TestTakers.com is
 an acknowledged leader in teaching by objectives via the Internet.  Based on
 proprietary test preparation methodologies continuously refined since 1985,
 the TestTakers program provided an average score improvement of 160 points on
 the SAT-I in 1998, one of the highest in the industry.  TestTakers.com online
 programs combine interactive multimedia classes with thorough analysis of
 student learning patterns to provide courses that are engaging, effective, and
 customized to each student.
 
 

SOURCE Achieva
    SAN MATEO, Calif., April 4 /PRNewswire/ -- Achieva College Prep Programs
 (www.achieva.com), the leading comprehensive online college prep service for
 schools, today announced the acquisition of TestTakers.com
 (www.testtakers.com), the leader in online test preparation services.  The
 acquisition marks consolidation in the online learning market, a category that
 is currently experiencing enormous momentum.
     Achieva will use the acquisition to scale its popular test preparation
 services to reach nearly every school district in America, broaden its branded
 offerings, and increase its product development capabilities.  The strategic
 acquisition underscores Achieva's belief that getting into college is a
 critical time in a person's life and every student deserves the tools to
 manage this process.  The transaction was made for an undisclosed amount and
 is expected to close in Q2, 2001.
     "Online learning and online college preparation is a trend that is
 exploding across the country," said Carlos Watson, CEO, Achieva.  "There is a
 dilemma in America today.  It's tough for students of all backgrounds to
 navigate the process of studying for, applying to and getting into college.
 We recognize this need and are committed to improving test scores and helping
 students manage the application process effectively.  This acquisition is
 strategic because it combines the market-leading products of TestTakers.com
 with the brand equity, management team, and distribution reach of Achieva.  We
 can now offer better products to more schools."
     Achieva's online products for students currently include:  1.) Study
 Skills program which trains students in the critical areas of study skill
 development, 2.) Test preparation for the SAT, PSAT, ACT, and SAT-IIs, and
 3.) College Planning(TM) program which introduces students to the 9-steps to
 college admission success.  The TestTakers acquisition will act as a
 cornerstone to continue building Achieva's offerings to school districts
 across the country to prepare students for college.
     The online learning category is currently experiencing unprecedented
 momentum.  Achieva, leading the category of online college prep programs in
 schools, has extended its penetration in top national school districts in the
 last year to more than 50 of the largest 250 school districts in America.
 Achieva's programs are used in Chicago, Miami, Washington DC, San Francisco,
 Detroit, and many other major school districts.
     Regarding the acquisition, Todd Carter, Director of Investment Banking at
 Robertson Stephens, said, "This is a smart move for Achieva and continues
 their momentum in this up-and-coming market.  We expect to see further
 expansion from Achieva and rapid adoption from schools across the country over
 the next year."
 
     About Achieva:
     Achieva is the leading comprehensive online college prep service for
 middle and high school students.  Partnering with school districts across the
 nation, Achieva brings students from sixth to twelfth grade a comprehensive
 set of preparation tools they need to research, apply to and get into the
 colleges of their choice.  Achieva's online courses incorporate its proven
 college guidance approach combining study strategies and tools, admissions
 counseling, test preparation, and detailed scholarship, financial aid and
 college information.  Achieva has strategic funding investments from
 J&W Seligman & Co. and Technology Crossover Ventures (TCV).  Based in
 San Mateo, CA, Achieva is a privately held company and can be contacted at
 800-566-5030 and at http://www.achieva.com .
 
     About TestTakers.com:
     Based in Oakland, CA, TestTakers.com was the first company to offer
 comprehensive test preparation programs via the Internet.  TestTakers.com is
 an acknowledged leader in teaching by objectives via the Internet.  Based on
 proprietary test preparation methodologies continuously refined since 1985,
 the TestTakers program provided an average score improvement of 160 points on
 the SAT-I in 1998, one of the highest in the industry.  TestTakers.com online
 programs combine interactive multimedia classes with thorough analysis of
 student learning patterns to provide courses that are engaging, effective, and
 customized to each student.
 
 SOURCE  Achieva