Acosta Joins Distribution Team as Aqua Vie All-Natural Flavored Water Wins American Tasting Institute's Award of Excellence

Production Increases as Distribution Expands in California



Apr 16, 2001, 01:00 ET from Aqua Vie Beverage Corporation

    KETCHUM, Idaho, April 16 /PRNewswire/ -- Aqua Vie Beverage Corporation
 (OTC Bulletin Board:   AVBC) announced today that Acosta (www.acosta.com), a
 national leader in the industry, will provide sales and marketing for Aqua Vie
 Hydrators(TM), with specific near-term emphasis in California.  With corporate
 headquarters in Jacksonville, Fla., Acosta provides marketing, distribution
 and sales support for consumer products through more than 9,000 associates in
 75 North American locations.  Acosta's distribution network includes
 Albertson's, Food4Less, Ralphs, Stater Bros., Unified Western Grocers, Vons,
 and dozens of retail grocery, convenience, mass marketing, club and drug
 chains throughout the United States.
     Thomas Gillespie, president and chief executive officer, indicated that
 production is increasing to meet consumer demand in the western United States.
 "The vast Acosta distribution network, and Aqua Vie's strategic production
 expansion agreement are intended to accelerate the expansion of Aqua Vie's
 market presence in the West, and to set the stage for region-by-region
 expansion throughout North America."
     Gillespie also noted that recently in San Francisco, following blind taste
 tests conducted by a panel of professional Chefs, the company's Hydrator(TM)
 line received the American Tasting Institute's Award of Excellence in the
 flavored water category, with all seven Hydrator(TM) flavors receiving high
 marks for various taste characteristics, including aroma.  The American
 Tasting Institute (www.usaota.com) was founded in 1993 by Chef Jesse Sartain
 and his professional Chef colleagues to promote taste, safety and nutritional
 standards and to guide consumers and foodservice buyers to a better
 experience.
     "While competing producers are ostensively better known, based upon these
 and other taste test scores, the Aqua Vie product is favored for its
 'drinkability' and good taste," said Gillespie.
 
     Aqua Vie Beverage Corporation develops and markets all-natural, lightly
 flavored, still (non-carbonated) bottled spring water.  The company's low-
 calorie alternative beverages are bacteria-free and contain no preservatives.
 Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United
 States and Europe.  This beverage line, comprised of seven low-calorie,
 all-natural beverages that are lightly flavored and packaged in half-liter
 bottles, is designed to increase one's personal consumption of water,
 naturally.  The underlying technology also serves as the delivery system for
 Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau
 Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring
 water.  For further information about Aqua Vie Beverage Corporation, visit the
 company's web site at www.aquavie.com.
 
     NOTE: Statements contained in this news release that are not strictly
 historical are forward-looking within the meaning of the safe harbor clause of
 the Private Securities Litigation Reform Act of 1995.  The company makes these
 statements based on information available to it as of the date of this news
 release and it assumes no responsibility to update or revise such
 forward-looking statements.  Editors and investors are cautioned that such
 forward-looking statements invoke risk and uncertainties that may cause the
 company's actual results to differ materially from such forward-looking
 statements.  These risks and uncertainties include, but are not limited to,
 demand for the company's product both domestically and abroad, the company's
 ability to continue to develop its market, general economic conditions, and
 other factors that may be more fully described in the company's literature and
 any periodic filings with the Securities and Exchange Commission.
 
 

SOURCE Aqua Vie Beverage Corporation
    KETCHUM, Idaho, April 16 /PRNewswire/ -- Aqua Vie Beverage Corporation
 (OTC Bulletin Board:   AVBC) announced today that Acosta (www.acosta.com), a
 national leader in the industry, will provide sales and marketing for Aqua Vie
 Hydrators(TM), with specific near-term emphasis in California.  With corporate
 headquarters in Jacksonville, Fla., Acosta provides marketing, distribution
 and sales support for consumer products through more than 9,000 associates in
 75 North American locations.  Acosta's distribution network includes
 Albertson's, Food4Less, Ralphs, Stater Bros., Unified Western Grocers, Vons,
 and dozens of retail grocery, convenience, mass marketing, club and drug
 chains throughout the United States.
     Thomas Gillespie, president and chief executive officer, indicated that
 production is increasing to meet consumer demand in the western United States.
 "The vast Acosta distribution network, and Aqua Vie's strategic production
 expansion agreement are intended to accelerate the expansion of Aqua Vie's
 market presence in the West, and to set the stage for region-by-region
 expansion throughout North America."
     Gillespie also noted that recently in San Francisco, following blind taste
 tests conducted by a panel of professional Chefs, the company's Hydrator(TM)
 line received the American Tasting Institute's Award of Excellence in the
 flavored water category, with all seven Hydrator(TM) flavors receiving high
 marks for various taste characteristics, including aroma.  The American
 Tasting Institute (www.usaota.com) was founded in 1993 by Chef Jesse Sartain
 and his professional Chef colleagues to promote taste, safety and nutritional
 standards and to guide consumers and foodservice buyers to a better
 experience.
     "While competing producers are ostensively better known, based upon these
 and other taste test scores, the Aqua Vie product is favored for its
 'drinkability' and good taste," said Gillespie.
 
     Aqua Vie Beverage Corporation develops and markets all-natural, lightly
 flavored, still (non-carbonated) bottled spring water.  The company's low-
 calorie alternative beverages are bacteria-free and contain no preservatives.
 Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United
 States and Europe.  This beverage line, comprised of seven low-calorie,
 all-natural beverages that are lightly flavored and packaged in half-liter
 bottles, is designed to increase one's personal consumption of water,
 naturally.  The underlying technology also serves as the delivery system for
 Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau
 Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring
 water.  For further information about Aqua Vie Beverage Corporation, visit the
 company's web site at www.aquavie.com.
 
     NOTE: Statements contained in this news release that are not strictly
 historical are forward-looking within the meaning of the safe harbor clause of
 the Private Securities Litigation Reform Act of 1995.  The company makes these
 statements based on information available to it as of the date of this news
 release and it assumes no responsibility to update or revise such
 forward-looking statements.  Editors and investors are cautioned that such
 forward-looking statements invoke risk and uncertainties that may cause the
 company's actual results to differ materially from such forward-looking
 statements.  These risks and uncertainties include, but are not limited to,
 demand for the company's product both domestically and abroad, the company's
 ability to continue to develop its market, general economic conditions, and
 other factors that may be more fully described in the company's literature and
 any periodic filings with the Securities and Exchange Commission.
 
 SOURCE  Aqua Vie Beverage Corporation