Activision Signs Interactive Publishing Deal For 'Weakest Link' With BBC Multimedia

Apr 17, 2001, 01:00 ET from Activision, Inc.

    SANTA MONICA, Calif., April 17 /PRNewswire/ -- Activision, Inc.
 (Nasdaq: ATVI) has signed a deal with BBC Multimedia to license certain
 interactive publishing rights for BBC ONE's "The Weakest Link."
     Under the terms of the deal, Activision has acquired the worldwide rights
 to develop, publish and distribute interactive games based on "The Weakest
 Link" for the PC and console platforms.  The game will be rolled out
 internationally to coincide with the show's sale to other countries by BBC
 Worldwide.
     A top-rated television show in the U.K., "The Weakest Link" gives
 contestants the challenge of working together to acquire a pool of money
 before the end of each round.  Once the round is completed, each contestant
 must vote one team member out of the competition in an aggressive
 survival-style format until only one contestant remains.
     One of the BBC's hottest new properties, ratings for the television show
 have been steadily climbing garnering a larger audience share than other
 programs in this genre.  Figures revealed that "The Weakest Link's" final
 round on February 12, 2001 pulled 39% of the TV audience in the U.K.  BBC
 ONE's controller, Lorraine Heggessey, said that the strong ratings confirmed
 the show's popularity.
     "The Weakest Link" will be available on PC CD-ROM, the PlayStation(R) 2
 computer entertainment console and PlayStation(R) game console later this
 year, with the first titles expected to ship in October in the U.K.  The deal
 also grants Activision options for other platforms including the Xbox(TM)
 video game console from Microsoft(R), and the Nintendo(R) Game Boy(R) Advance,
 Nintendo GAMECUBE(R), Nintendo Game Boy(R) Color and Nintendo 64 video game
 systems.
     Ron Doornink, President and COO, Activision, Inc. states, "We are very
 excited to team up with such a renowned partner as BBC Worldwide to develop
 one of its top brands into interactive games.  Activision's success in
 building mass-market brands and our international strength makes us an ideal
 partner for BBC Worldwide.  We will recreate the thrill of being a contestant
 on 'The Weakest Link' by allowing players to face off against other opponents
 and experience the biting wit of Anne Robinson from the comfort of their own
 living room."
     "This announcement comes on the heels of the tremendous success that BBC
 Worldwide has had in selling the format of 'The Weakest Link' game show to
 other countries," commented Dave Lee, Director of BBC Multimedia.  "There was
 intense competition to secure a licensing deal with the BBC for this great
 brand.  Activision is a solid international company that has demonstrated to
 us that it is able to meet the challenges associated with launching one of our
 premier properties.  We are confident that they can develop quality games
 based around our brand for the approved PC and console formats."
     Broadcast in the U.K. on BBC ONE and BBC TWO in late afternoon and
 primetime slots, "The Weakest Link" has attracted over eight million viewers.
 The show's brusque host, Anne Robinson, has become a household name in the
 U.K. with her new catch phrases and sharp commentary.  Robinson aggressively
 exposes contestants' weaknesses throughout the program.  The show has become a
 part of British pop culture and spawned the new catchphrases "You are the
 weakest link, goodbye" and "It's time to vote off the weakest link."
     Outside the U.K., BBC Worldwide has concluded deals in the U.S. and in
 Australia where the show commenced transmission in February.  In addition, BBC
 Worldwide is working with BBC Production and local broadcasters to recreate
 the television series in France, Italy, Holland, Germany, Belgium, Turkey,
 Israel, Portugal and India and is also in talks with broadcasters in a number
 of other territories.
 
     Notes to Editors:
     BBC Multimedia, part of BBC Worldwide, creates interactive products with
 an emphasis on fun, learning, creativity and the quality the BBC is renowned
 for.  BBC Multimedia produces entertainment, children's and reference CD-ROMs,
 PlayStation and Game Boy Color titles for the whole family.  You can find out
 more about its catalogue of titles on the BBC Multimedia website located at
 http://www.bbcmultimedia.com  -- visitors can also buy titles from the range
 at this website.
 
     BBC Worldwide, the commercial arm of the BBC, generates income to support
 the U.K. license fee by marketing program-related products and services around
 the world.  It is self-funding and exists to provide supplementary funding for
 the BBC's public services.  In 1999/00, BBC Worldwide provided cash flow to
 the BBC of 82 million British pounds sterling.  Its ambition is to quadruple
 cash flow to the BBC during the current Charter period.  BBC Worldwide is
 financially separate from the rest of the BBC and receives no public funding.
 
     About Activision: Headquartered in Santa Monica, California, Activision,
 Inc. is a leading worldwide developer, publisher and distributor of
 interactive entertainment and leisure products.  Founded in 1979, Activision
 posted revenues of $572 million for the fiscal year ended March 31, 2000.
     Activision maintains operations in the U.S., Canada, the United Kingdom,
 France, Germany, Japan, Australia, and the Netherlands.  More information
 about Activision and its products can be found on the company's World Wide Web
 site, which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The Company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such
 forward-looking statements.  These important factors, and other factors that
 could affect Activision, are described in Activision's Annual Report on Form
 10-K for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
 

SOURCE Activision, Inc.
    SANTA MONICA, Calif., April 17 /PRNewswire/ -- Activision, Inc.
 (Nasdaq: ATVI) has signed a deal with BBC Multimedia to license certain
 interactive publishing rights for BBC ONE's "The Weakest Link."
     Under the terms of the deal, Activision has acquired the worldwide rights
 to develop, publish and distribute interactive games based on "The Weakest
 Link" for the PC and console platforms.  The game will be rolled out
 internationally to coincide with the show's sale to other countries by BBC
 Worldwide.
     A top-rated television show in the U.K., "The Weakest Link" gives
 contestants the challenge of working together to acquire a pool of money
 before the end of each round.  Once the round is completed, each contestant
 must vote one team member out of the competition in an aggressive
 survival-style format until only one contestant remains.
     One of the BBC's hottest new properties, ratings for the television show
 have been steadily climbing garnering a larger audience share than other
 programs in this genre.  Figures revealed that "The Weakest Link's" final
 round on February 12, 2001 pulled 39% of the TV audience in the U.K.  BBC
 ONE's controller, Lorraine Heggessey, said that the strong ratings confirmed
 the show's popularity.
     "The Weakest Link" will be available on PC CD-ROM, the PlayStation(R) 2
 computer entertainment console and PlayStation(R) game console later this
 year, with the first titles expected to ship in October in the U.K.  The deal
 also grants Activision options for other platforms including the Xbox(TM)
 video game console from Microsoft(R), and the Nintendo(R) Game Boy(R) Advance,
 Nintendo GAMECUBE(R), Nintendo Game Boy(R) Color and Nintendo 64 video game
 systems.
     Ron Doornink, President and COO, Activision, Inc. states, "We are very
 excited to team up with such a renowned partner as BBC Worldwide to develop
 one of its top brands into interactive games.  Activision's success in
 building mass-market brands and our international strength makes us an ideal
 partner for BBC Worldwide.  We will recreate the thrill of being a contestant
 on 'The Weakest Link' by allowing players to face off against other opponents
 and experience the biting wit of Anne Robinson from the comfort of their own
 living room."
     "This announcement comes on the heels of the tremendous success that BBC
 Worldwide has had in selling the format of 'The Weakest Link' game show to
 other countries," commented Dave Lee, Director of BBC Multimedia.  "There was
 intense competition to secure a licensing deal with the BBC for this great
 brand.  Activision is a solid international company that has demonstrated to
 us that it is able to meet the challenges associated with launching one of our
 premier properties.  We are confident that they can develop quality games
 based around our brand for the approved PC and console formats."
     Broadcast in the U.K. on BBC ONE and BBC TWO in late afternoon and
 primetime slots, "The Weakest Link" has attracted over eight million viewers.
 The show's brusque host, Anne Robinson, has become a household name in the
 U.K. with her new catch phrases and sharp commentary.  Robinson aggressively
 exposes contestants' weaknesses throughout the program.  The show has become a
 part of British pop culture and spawned the new catchphrases "You are the
 weakest link, goodbye" and "It's time to vote off the weakest link."
     Outside the U.K., BBC Worldwide has concluded deals in the U.S. and in
 Australia where the show commenced transmission in February.  In addition, BBC
 Worldwide is working with BBC Production and local broadcasters to recreate
 the television series in France, Italy, Holland, Germany, Belgium, Turkey,
 Israel, Portugal and India and is also in talks with broadcasters in a number
 of other territories.
 
     Notes to Editors:
     BBC Multimedia, part of BBC Worldwide, creates interactive products with
 an emphasis on fun, learning, creativity and the quality the BBC is renowned
 for.  BBC Multimedia produces entertainment, children's and reference CD-ROMs,
 PlayStation and Game Boy Color titles for the whole family.  You can find out
 more about its catalogue of titles on the BBC Multimedia website located at
 http://www.bbcmultimedia.com  -- visitors can also buy titles from the range
 at this website.
 
     BBC Worldwide, the commercial arm of the BBC, generates income to support
 the U.K. license fee by marketing program-related products and services around
 the world.  It is self-funding and exists to provide supplementary funding for
 the BBC's public services.  In 1999/00, BBC Worldwide provided cash flow to
 the BBC of 82 million British pounds sterling.  Its ambition is to quadruple
 cash flow to the BBC during the current Charter period.  BBC Worldwide is
 financially separate from the rest of the BBC and receives no public funding.
 
     About Activision: Headquartered in Santa Monica, California, Activision,
 Inc. is a leading worldwide developer, publisher and distributor of
 interactive entertainment and leisure products.  Founded in 1979, Activision
 posted revenues of $572 million for the fiscal year ended March 31, 2000.
     Activision maintains operations in the U.S., Canada, the United Kingdom,
 France, Germany, Japan, Australia, and the Netherlands.  More information
 about Activision and its products can be found on the company's World Wide Web
 site, which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The Company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such
 forward-looking statements.  These important factors, and other factors that
 could affect Activision, are described in Activision's Annual Report on Form
 10-K for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
 SOURCE  Activision, Inc.

RELATED LINKS

http://www.activision.com