Activision Signs Worldwide Publishing and Distribution Deal With Fox Interactive for World's Scariest Police Chases(TM)

Apr 20, 2001, 01:00 ET from Activision, Inc.

    SANTA MONICA, Calif., April 20 /PRNewswire Interactive News Release/ --
 World's Scariest Police Chases(TM) will rev onto the PlayStation(R) game
 console through an exclusive worldwide publishing and distribution agreement
 between Activision, Inc. (Nasdaq: ATVI) and Fox Interactive.  Based on Fox
 Broadcasting's popular car chase series, the game delivers full throttle hot
 pursuits and an array of action packed police missions, including high-speed
 chases, robberies in progress and deadly shootouts. World's Scariest Police
 Chases has been rated "T" for Teen by the ESRB for violence.
     "The acquisition of World's Scariest Police Chases underscores our goal of
 delivering top-quality interactive entertainment based on highly recognizable
 licenses," said Kathy Vrabeck, executive vice president, worldwide publishing
 and global brand management, Activision, Inc.  "The brand familiarity and
 action-packed gameplay will challenge and entertain gamers and the show's fan
 base."
     World's Scariest Police Chases for the PlayStation game console is a wild,
 no-holds-barred driving game that puts players in control of the action as a
 police officer chasing and apprehending law-breaking criminals.  Perpetrators
 will lead players on a slew of hazardous, breakneck chases as they try to
 avoid being captured for such crimes as drunk driving, drug smuggling and
 terrorism.  Players will pursue their suspects through a dynamic city, taking
 shortcuts and using aggressive tactics as necessary to apprehend them.
     "World's Scariest Police Chases is a great driving game mixed with the
 voyeuristic qualities of the Fox television show," said Karly Young, Executive
 Director of Marketing, Fox Interactive.  "We are happy to be working with
 Activision to bring this fun, energetic game to PlayStation gamers around the
 world."
     As in the television show, the game features running commentary from
 retired Sheriff Jon Bunnell, complete with extreme hyperbole and the requisite
 bad puns.  World's Scariest Police Chases is being developed by Unique
 Development Studios.
 
     About Fox Interactive
     Recognized as an innovative industry leader, Fox Interactive, an operating
 unit of Fox Filmed Entertainment, a News Corporation company, is committed to
 developing a full range of bold and engaging interactive entertainment.  The
 company creates and co-publishes computer and video game software based on Fox
 franchises as well as new and original properties.
 
     About Activision, Inc.
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted net revenues of
 $572 million for the fiscal year ended March 31, 2000.
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia and the Netherlands.  More information about
 Activision and its products can be found on the company's World Wide Web site,
 which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such forward-
 looking statements.  These important factors, and other factors that could
 affect Activision, are described in the Company's Annual Report on Form 10-K
 for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X85466365
 
 

SOURCE Activision, Inc.
    SANTA MONICA, Calif., April 20 /PRNewswire Interactive News Release/ --
 World's Scariest Police Chases(TM) will rev onto the PlayStation(R) game
 console through an exclusive worldwide publishing and distribution agreement
 between Activision, Inc. (Nasdaq: ATVI) and Fox Interactive.  Based on Fox
 Broadcasting's popular car chase series, the game delivers full throttle hot
 pursuits and an array of action packed police missions, including high-speed
 chases, robberies in progress and deadly shootouts. World's Scariest Police
 Chases has been rated "T" for Teen by the ESRB for violence.
     "The acquisition of World's Scariest Police Chases underscores our goal of
 delivering top-quality interactive entertainment based on highly recognizable
 licenses," said Kathy Vrabeck, executive vice president, worldwide publishing
 and global brand management, Activision, Inc.  "The brand familiarity and
 action-packed gameplay will challenge and entertain gamers and the show's fan
 base."
     World's Scariest Police Chases for the PlayStation game console is a wild,
 no-holds-barred driving game that puts players in control of the action as a
 police officer chasing and apprehending law-breaking criminals.  Perpetrators
 will lead players on a slew of hazardous, breakneck chases as they try to
 avoid being captured for such crimes as drunk driving, drug smuggling and
 terrorism.  Players will pursue their suspects through a dynamic city, taking
 shortcuts and using aggressive tactics as necessary to apprehend them.
     "World's Scariest Police Chases is a great driving game mixed with the
 voyeuristic qualities of the Fox television show," said Karly Young, Executive
 Director of Marketing, Fox Interactive.  "We are happy to be working with
 Activision to bring this fun, energetic game to PlayStation gamers around the
 world."
     As in the television show, the game features running commentary from
 retired Sheriff Jon Bunnell, complete with extreme hyperbole and the requisite
 bad puns.  World's Scariest Police Chases is being developed by Unique
 Development Studios.
 
     About Fox Interactive
     Recognized as an innovative industry leader, Fox Interactive, an operating
 unit of Fox Filmed Entertainment, a News Corporation company, is committed to
 developing a full range of bold and engaging interactive entertainment.  The
 company creates and co-publishes computer and video game software based on Fox
 franchises as well as new and original properties.
 
     About Activision, Inc.
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted net revenues of
 $572 million for the fiscal year ended March 31, 2000.
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia and the Netherlands.  More information about
 Activision and its products can be found on the company's World Wide Web site,
 which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such forward-
 looking statements.  These important factors, and other factors that could
 affect Activision, are described in the Company's Annual Report on Form 10-K
 for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X85466365
 
 SOURCE  Activision, Inc.

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