Activision's Tech Deck Skateboarding Brings Popular Collecting Franchise to the Game Boy(R) Color

Apr 10, 2001, 01:00 ET from Activision, Inc.

    SANTA MONICA, Calif., April 10 /PRNewswire/ -- The popular Tech Deck toy
 line grinds, flips and jumps its way onto the Game Boy(R) Color with the
 release of Activision, Inc.'s (Nasdaq: ATVI) Tech Deck Skateboarding.
 Currently available in retail stores across North America, the game, which is
 based on X Concepts'(TM) best-selling miniature action-sports toy line,
 carries a suggested retail price of $29.99.  Tech Deck Skateboarding has been
 rated "E" ("Everyone" - content suitable for persons six years or older) by
 the ESRB.
     "The Game Boy Color is the perfect vehicle for bringing the popular Tech
 Deck franchise to gamers," said Larry Goldberg, executive vice president,
 Activision Worldwide Studios.  "The accessibility of the platform will give
 skateboarding fans and collectors alike the freedom to enjoy their hobby
 anytime and anywhere."
     Tech Deck Skateboarding puts players in the role of the Tech Deck mascot,
 "Finger Guy," as they compete through timed runs in ten different skate
 arenas, each with specific challenges to meet.  The reward for completing each
 challenge is to receive a virtual skateboard deck based on top brands and pro
 riders of real world skateboarding.  Tech Deck Skateboarding features three
 different difficulty levels:  Easy, Medium and X-Treme.  The game adapts to
 the player by adjusting the amount of time for completing events as the player
 advances to higher levels.  The game adapts to the player by adjusting the
 amount of time for completing events based on difficulty -- the more difficult
 the mode, the less time you have to complete a challenge.  Only when the
 player guides "Finger Guy" through the game on X-Treme difficulty, will they
 be able to collect all 50 decks in the game.
     X Concepts(TM) launched an entire genre in action sports collectibles with
 its creation of TECH DECK, the #1 name in miniature action sports products.
 Headquartered in Escondido, California, X Concepts serves as the exclusive
 manufacturer and marketer of TECH DECK, which is available at retail and
 specialty stores across the United States and throughout the world.  More
 information about TECH DECK can be found on the company's World Wide Web site,
 which is located at http://www.techdeck.com.
 
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted revenues of
 $572 million for the fiscal year ended March 31, 2000.
 
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia, and the Netherlands.  More information
 about Activision and its products can be found on the company's World Wide Web
 site, which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The Company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such forward-
 looking statements.  These important factors, and other factors that could
 affect Activision, are described in Activision's Annual Report on Form 10-K
 for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
 

SOURCE Activision, Inc.
    SANTA MONICA, Calif., April 10 /PRNewswire/ -- The popular Tech Deck toy
 line grinds, flips and jumps its way onto the Game Boy(R) Color with the
 release of Activision, Inc.'s (Nasdaq: ATVI) Tech Deck Skateboarding.
 Currently available in retail stores across North America, the game, which is
 based on X Concepts'(TM) best-selling miniature action-sports toy line,
 carries a suggested retail price of $29.99.  Tech Deck Skateboarding has been
 rated "E" ("Everyone" - content suitable for persons six years or older) by
 the ESRB.
     "The Game Boy Color is the perfect vehicle for bringing the popular Tech
 Deck franchise to gamers," said Larry Goldberg, executive vice president,
 Activision Worldwide Studios.  "The accessibility of the platform will give
 skateboarding fans and collectors alike the freedom to enjoy their hobby
 anytime and anywhere."
     Tech Deck Skateboarding puts players in the role of the Tech Deck mascot,
 "Finger Guy," as they compete through timed runs in ten different skate
 arenas, each with specific challenges to meet.  The reward for completing each
 challenge is to receive a virtual skateboard deck based on top brands and pro
 riders of real world skateboarding.  Tech Deck Skateboarding features three
 different difficulty levels:  Easy, Medium and X-Treme.  The game adapts to
 the player by adjusting the amount of time for completing events as the player
 advances to higher levels.  The game adapts to the player by adjusting the
 amount of time for completing events based on difficulty -- the more difficult
 the mode, the less time you have to complete a challenge.  Only when the
 player guides "Finger Guy" through the game on X-Treme difficulty, will they
 be able to collect all 50 decks in the game.
     X Concepts(TM) launched an entire genre in action sports collectibles with
 its creation of TECH DECK, the #1 name in miniature action sports products.
 Headquartered in Escondido, California, X Concepts serves as the exclusive
 manufacturer and marketer of TECH DECK, which is available at retail and
 specialty stores across the United States and throughout the world.  More
 information about TECH DECK can be found on the company's World Wide Web site,
 which is located at http://www.techdeck.com.
 
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted revenues of
 $572 million for the fiscal year ended March 31, 2000.
 
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia, and the Netherlands.  More information
 about Activision and its products can be found on the company's World Wide Web
 site, which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The Company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such forward-
 looking statements.  These important factors, and other factors that could
 affect Activision, are described in Activision's Annual Report on Form 10-K
 for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
 SOURCE  Activision, Inc.

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