Adams™ Brand Launches National Search For America's Smart Pets

Grand Prize of $15,000 Cash or smart® Car for Smartest Submission

May 01, 2014, 10:12 ET from Central Garden & Pet / Adams(TM) Pet Care Products

WALNUT CREEK, Calif., May 1, 2014 /PRNewswire/ -- Attention all smart pet parents! Adams, an award-winning flea and tick control brand, is announcing a nationwide call-for-entries for the best smart pet stories in America. Thousands of pet lovers are expected to enter their favorite videos or pictures spotlighting their dog's or cat's smart behavior now through August 15, 2014. Every valid entry wins a prize with the top dog or cat winning their family a grand prize of $15,000 cash or a smart® car. Complete contest information including official rules is available at

"This is a fun opportunity for proud cat and dog owners to share the unique ways their pets shine," said Steve LeVeau, Director of Marketing for Animal Health, Adams™ Pet Products. "The contest web site will feature an interactive gallery of these wonderfully smart pet stories as well as a hub for smarter pet care tips like the importance of being proactive with flea and tick treatments."

Entering is easy. Adams invites pet owners to upload a short video, or photo and description that captures why their pet is smart at The fun continues with daily opportunities to vote on entries leading up to the selection of ten monthly semi-finalists. No purchase necessary to enter or win. Judging criteria includes (i) overall connection to the "smart pet" theme; (ii) originality and creativity; (iii) humorous/emotional/entertainment appeal; and (iv) overall photographic or videography technique.

After weeks of "fur-ious" competition and online voting, six finalists will be awarded a trip to the Smart Pets Contest Awards Gala to be held on September 27, 2014 in San Francisco. One lucky pet parent will take home $15,000 cash or a smart® car plus bragging rights for having the smartest pet submission in the country.

In addition to entering the contest from home, pet parents on-the-go will also have the opportunity to join in the contest via their mobile device or during events at various retail locations across the country. Event details, complete contest information and official rules can be found at

About Adams

Adams products take a smarter approach to pet care and make protecting your family, pet, home, and yard easier and more effective. The Adams™ line of products, which has been sold by veterinarians for more than 30 years, includes topical products, shampoos, collars and sprays for your home, yard, dogs, puppies, cats and kittens and is available almost everywhere pet products are sold. For a complete product list and more information, visit

About Central Garden & Pet

Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the brand PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio products and the brands NORCAL® POTTERY, NEW ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the brands OCEANIC® SYSTEMS, AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH®, NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the brands FARNAM®, BRONCO® and SUPER MASK®. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 3,300 employees, primarily in North America. For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, please visit the Company's website at

For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, please visit the Company's website at

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SOURCE Central Garden & Pet / Adams(TM) Pet Care Products