ADAPT Software Announces Major New Release of Flagship CRM Product

ADAPT(TM) 2001 Combines Collaboration, Executive Management, Marketing, Sales,

Service, Fulfillment, and Accounting Functionality in a Single, Affordable,

Easy-to-Use Enterprise CRM Application



Apr 18, 2001, 01:00 ET from ADAPT Software Applications, Inc.

    IRVINE, Calif., April 18 /PRNewswire/ -- ADAPT Software Applications,
 Inc., has announced the commercial availability of ADAPT(TM) 2001.  The new
 product offers a significantly advanced interdepartmental feature set and
 provides a blend of business and customer management tools that enables small
 to medium-size business to take advantage of the extensive functionality and
 ease-of-use that characterize more costly CRM (Customer Relationship
 Management) systems.
     "ADAPT 2001 challenges the piecemeal approach to CRM," says Brian Dunn,
 CEO of ADAPT Software.  "Virtually all CRM programs consist of different
 Marketing, Sales, and Service modules, which various departments use to track
 the same customer.  This approach adds hidden costs, services, and
 complexities.  Because ADAPT combines traditional CRM features and pre-built
 real-time accounting/ERP interfaces in a single, consistently designed,
 user-friendly system, costs, such as implementation and training expenses, are
 significantly reduced."
 
     New Release Highlights
     ADAPT 2001 features simplified menu commands and an intuitive,
 customizable web-style "dashboard" design.  In addition, ADAPT 2001 provides
 the following enhancements:
     Marketing Campaign Management -- Users can track estimated budgets and
 actual expenses per campaign and can execute e-mail, fax broadcasts and direct
 mailings within campaigns.  In addition, they can link account responses and
 opportunities resulting from each campaign, as well as generate revenue
 forecasts and real-time profitability per campaign.  Appointments, tasks,
 activities, and documents can be attached to each Campaign Record.
     Sales Opportunity Management -- Users can track opportunities by milestone
 through user-defined sales processes.  They can analyze competitors, buying
 issues and project trends using the competitor knowledge base.  They can
 produce sales expenses, do win/loss analyses and execute graphical pipeline
 reports in real-time based on user-defined metrics.  Furthermore, they can
 easily attach appointments, tasks, activities and documents to each
 Opportunity Record.
     Service Ticket Management -- Users can track reported service requests on
 serialized or lotted items under account-specific service level agreements.
 They can track affiliate and user-defined warranty programs for inventoried
 items.  Additionally, they can automatically route and escalate reported
 service tickets based on user-defined rules, utilize/update the natural
 language knowledge base to search for problem resolutions and attach
 appointments, tasks, activities, and documents to each Service Ticket Record.
     ADAPT 2001 allows unlimited user-defined fields/forms/folders for tracking
 unique data elements to Account, Campaign, Opportunity and Service Ticket
 records.
     ADAPT 2001 also adds:
     Fulfillment Management, a comprehensive collateral inventory and order
 request management system that tracks the status of printed and/or electronic
 items/kits sent to specific contacts or accounts.  Features include automatic
 fulfillment of e-mail based requests and DDE interface to industry-standard
 word processors for form letter reproduction.
     Accounting Integration, which enables real-time synchronization of
 customer/vendor contact information and automated conversion of prospects to
 customers and accounts to vendors.  It allows real-time queries into
 accounting/ERP database from any account screen and full-featured sales order
 and purchase order entry without exiting ADAPT.
     "ADAPT 2001 was developed to complement the core business management
 requirements of small to medium-sized companies which have the same CRM needs
 as those in the Fortune 500," says Dunn.  "It empowers users with a powerful,
 table-based customization system.  This flexibility and capability to manage
 change puts ADAPT in a category of its own."
 
     Established in 1993, the company is a leading provider of fully
 integrated, front-to-back-office CRM solutions for small to medium sized
 businesses.  The company's core competency lies in client/server and web-based
 rapid application development and expertise in virtually all major platforms,
 operating systems and database management systems.
 
     ADAPT is headquartered in Irvine, Calif. and also maintains a presence in
 Canada, the Netherlands, Africa, Sweden, Taiwan, and the United Kingdom.
 ADAPT 2001 is currently offered direct and through a worldwide network of OEM,
 Strategic, Distributor, Reseller, and Referral Partners.   Contact:
 1-949-252-1684, or fax 1-949-252-1683.  Or, email sales@adapt-software.com, or
 visit the ADAPT web site at www.adapt-software.com.
 
 

SOURCE ADAPT Software Applications, Inc.
    IRVINE, Calif., April 18 /PRNewswire/ -- ADAPT Software Applications,
 Inc., has announced the commercial availability of ADAPT(TM) 2001.  The new
 product offers a significantly advanced interdepartmental feature set and
 provides a blend of business and customer management tools that enables small
 to medium-size business to take advantage of the extensive functionality and
 ease-of-use that characterize more costly CRM (Customer Relationship
 Management) systems.
     "ADAPT 2001 challenges the piecemeal approach to CRM," says Brian Dunn,
 CEO of ADAPT Software.  "Virtually all CRM programs consist of different
 Marketing, Sales, and Service modules, which various departments use to track
 the same customer.  This approach adds hidden costs, services, and
 complexities.  Because ADAPT combines traditional CRM features and pre-built
 real-time accounting/ERP interfaces in a single, consistently designed,
 user-friendly system, costs, such as implementation and training expenses, are
 significantly reduced."
 
     New Release Highlights
     ADAPT 2001 features simplified menu commands and an intuitive,
 customizable web-style "dashboard" design.  In addition, ADAPT 2001 provides
 the following enhancements:
     Marketing Campaign Management -- Users can track estimated budgets and
 actual expenses per campaign and can execute e-mail, fax broadcasts and direct
 mailings within campaigns.  In addition, they can link account responses and
 opportunities resulting from each campaign, as well as generate revenue
 forecasts and real-time profitability per campaign.  Appointments, tasks,
 activities, and documents can be attached to each Campaign Record.
     Sales Opportunity Management -- Users can track opportunities by milestone
 through user-defined sales processes.  They can analyze competitors, buying
 issues and project trends using the competitor knowledge base.  They can
 produce sales expenses, do win/loss analyses and execute graphical pipeline
 reports in real-time based on user-defined metrics.  Furthermore, they can
 easily attach appointments, tasks, activities and documents to each
 Opportunity Record.
     Service Ticket Management -- Users can track reported service requests on
 serialized or lotted items under account-specific service level agreements.
 They can track affiliate and user-defined warranty programs for inventoried
 items.  Additionally, they can automatically route and escalate reported
 service tickets based on user-defined rules, utilize/update the natural
 language knowledge base to search for problem resolutions and attach
 appointments, tasks, activities, and documents to each Service Ticket Record.
     ADAPT 2001 allows unlimited user-defined fields/forms/folders for tracking
 unique data elements to Account, Campaign, Opportunity and Service Ticket
 records.
     ADAPT 2001 also adds:
     Fulfillment Management, a comprehensive collateral inventory and order
 request management system that tracks the status of printed and/or electronic
 items/kits sent to specific contacts or accounts.  Features include automatic
 fulfillment of e-mail based requests and DDE interface to industry-standard
 word processors for form letter reproduction.
     Accounting Integration, which enables real-time synchronization of
 customer/vendor contact information and automated conversion of prospects to
 customers and accounts to vendors.  It allows real-time queries into
 accounting/ERP database from any account screen and full-featured sales order
 and purchase order entry without exiting ADAPT.
     "ADAPT 2001 was developed to complement the core business management
 requirements of small to medium-sized companies which have the same CRM needs
 as those in the Fortune 500," says Dunn.  "It empowers users with a powerful,
 table-based customization system.  This flexibility and capability to manage
 change puts ADAPT in a category of its own."
 
     Established in 1993, the company is a leading provider of fully
 integrated, front-to-back-office CRM solutions for small to medium sized
 businesses.  The company's core competency lies in client/server and web-based
 rapid application development and expertise in virtually all major platforms,
 operating systems and database management systems.
 
     ADAPT is headquartered in Irvine, Calif. and also maintains a presence in
 Canada, the Netherlands, Africa, Sweden, Taiwan, and the United Kingdom.
 ADAPT 2001 is currently offered direct and through a worldwide network of OEM,
 Strategic, Distributor, Reseller, and Referral Partners.   Contact:
 1-949-252-1684, or fax 1-949-252-1683.  Or, email sales@adapt-software.com, or
 visit the ADAPT web site at www.adapt-software.com.
 
 SOURCE  ADAPT Software Applications, Inc.