SAN FRANCISCO, August 12, 2015 /PRNewswire/ --
Adbrain, the global provider of intelligent cross-device technology solutions today announced its integration with LiveRamp, an Acxiom company and provider of data onboarding services.
This integration makes it possible for Adbrain to deliver its independent cross-device technology to clients who partner with LiveRamp for data onboarding services. Through the integration, anonymous devices in Adbrain's device graph will be matched to anonymous devices recognized by the client platform. Adbrain's cross-device approach is unique in that it can accurately link a client's audiences across devices independently of whichever media provider the client is using.
"This partnership creates a new delivery channel for our technology, making it easier for marketers, publishers, and technology vendors, to identify and reach exactly the right audiences across devices. The beautiful thing about working with LiveRamp is that they provide a frictionless experience for our clients. There is little to no integration or development work needed - you can upgrade to a cross-device view at the click of a button," explained Tim Abraham, Adbrain's VP of Product Strategy and Partnerships.
"There is high demand in the market for cross-device technology as brands seek to create seamless customer journeys across marketing touch points," said Travis May, President and GM of LiveRamp. "We're pleased to make Adbrain's device graph accessible to a broader audience through our data connectivity services."
Adbrain is a global provider of intelligent cross-device technology. Adbrain's solutions power the smartest advertisers, publishers and technology partners alike.
Consumers are seamlessly moving across devices throughout the day and this behavior makes it difficult to identify and reach the right people. Adbrain makes sense of this multi-screen world by allowing marketers to understand who their audiences are, enabling both precise and innovative cross-device applications from media buying to analytics and cross-device attribution.
Adbrain is a high-growth enterprise technology company, backed by leading institutional investors Octopus Ventures and Notion Capital, with offices across the US and Europe.
LiveRamp connects more than 200 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more information, visit http://www.LiveRamp.com.