CHICAGO, Aug. 12, 2015 /PRNewswire/ -- A new conference dedicated to teaching brands how to create engagement across the many varied digital media devices used by consumers will be hosted on September 10th in Chicago by AdExchanger, an integrated media company devoted to the data-driven, digital marketing space. Omni.Digital was created to help marketers tailor messages to specific platforms in their "omni-channel" environment – a concept that is becoming increasingly important as more and more customer experiences become digitized.
Hundreds of digital marketers, publishers and technology providers are expected to attend this premier event. Omni.Digital will take place at Venue Six10 in Chicago, Illinois, and is going to bring together top marketers and retailers to share their insights and best practices, including ConAgra Foods, Alex and Ani, Williams-Sonoma and Netflix.
New research is also going to be unveiled at Omni.Digital. AdExchanger Research's Executive Director, Melissa Parrish, will be presenting a new report on how the shift toward networked devices that communicate without human intervention will impact digital marketing. Ms. Parrish will provide recommendations on how marketers should prepare themselves in this new omni-digital world.
"Trying to maintain a consistent conversation with consumers across a growing number of channels and devices is one of the biggest challenges facing most major brands," said John Ebbert, Publisher and Executive Editor of AdExchanger. "Most omni-channel strategies – as they exist today – will be insufficient for the future, which is why understanding how omni-channel is evolving is the new 'holy grail' for marketers."
Founded in 2008, AdExchanger is an integrated media company – which includes research and publishing – devoted to the data-driven, digital marketing space. In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which looks at challenges and solutions for marketers as they look to address consumer across all channels; and Clean Ads I/O, a conference focused on transparency in advertising.
About AdExchanger Research
AdExchanger Research was formed in 2013 by AdExchanger to provide thoughtful analysis on the digital media and marketing technology ecosystem. As a complement to AdExchanger's editorial and publishing arm, our research practice is intended to provide ongoing guidance, advice, support and interpretation of the dynamic digital landscape. Visit AdExchanger Research at www.adexchangerresearch.com and follow us on Twitter at @adexchangerrsch.