AdGooroo Announces Partnership With LinkShare

Leading provider of search engine advertising intelligence to provide

Trademark Monitoring to the LinkShare affiliate network



Aug 08, 2006, 01:00 ET from AdGooroo, LLC

    CHICAGO, Aug. 8 /PRNewswire/ -- AdGooroo, a leading search engine
 intelligence provider, today announced a newly formed relationship with
 LinkShare, the largest pay-for-performance affiliate marketing network on
 the Internet.
     Under the new agreement, LinkShare will offer AdGooroo's Trademark
 Monitoring service as a value-added service to their clients, enabling
 merchants to monitor search engine activity on their trademarks.
     "We are very pleased that LinkShare recognizes the value that
 AdGooroo's unique Trademark Monitoring services can provide," said AdGooroo
 President Richard Stokes. "Through this partnership, select LinkShare
 clients will enjoy the benefits of increased online revenues and improved
 brand protection in addition to the range of services they already receive
 from LinkShare."
     The effective management of affiliate marketing programs requires
 insight into search engine marketing activity, because many affiliates make
 extensive use of advertising on the search engines as part of their
 marketing efforts. Naturally, one area of concern to advertisers is
 trademark infringement on the search engines, which can lead to consumer
 confusion, diluted brand equity, and lost revenue opportunities.
     Although most affiliate programs limit or prohibit the use of search
 advertising targeted at their trademarks, these policies are often
 difficult to enforce because of the time and labor involved. AdGooroo
 solves this problem through its 24/7 Trademark Monitoring service which
 monitors search advertising activity across engines and regions, delivers
 daily summaries of all potential infringements found, and automatically
 generates complaint letters.
     About LinkShare Corporation
     LinkShare Corporation is a leading provider of technology solutions to
 track, manage, and analyze the performance of sales, marketing, and
 business development initiatives. Combining patented technology, the reach
 and distribution of a robust network, and expert account management
 services, LinkShare empowers clients with the ability to collaborate with
 partners online and develop cost-efficient pay-for-performance campaigns.
 LinkShare provides the platform, tools, and reporting to help clients
 acquire new customers, increase revenues, drive results, and measure
 success across affiliate, search, and e-mail initiatives. LinkShare clients
 are Fortune 500 and prominent companies doing business online, and include
 J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell.
 LinkShare was founded in 1996 and is headquartered in New York City, with
 offices in San Francisco, Denver, and Chicago.
     LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered
 in Tokyo, Rakuten is one of the world's largest and most comprehensive
 Internet service companies, providing leading services in e-commerce,
 portal & media, travel, financial services, and professional sports.
 Rakuten focuses on new business development and increasing its scope in
 order to improve and diversify service offerings. Rakuten is a publicly
 traded company in Japan.
     About AdGooroo
     AdGooroo is the leading provider of search engine intelligence. Its
 proprietary technology tracks all search advertising activity across any
 industry vertical, empowering sophisticated agencies and advertisers with
 actionable data related to competitors' keywords, ad copy, and natural and
 paid search via online reports and daily email alerts. AdGooroo provides
 the information needed to generate the highest possible return on
 advertising investment.
     CONTACT:
 
     Tom O'Grady
     AdGooroo, LLC
     1030 N Kingsbury
     Chicago, IL 60610
     PHONE: 866-263-9900
     FAX: 866-599-4789
     EMAIL: sales@adgooroo.com
     http://www.AdGooroo.com
     This release was issued through eReleases(TM). For more information,
 visit http://www.ereleases.com.
 
 

SOURCE AdGooroo, LLC
    CHICAGO, Aug. 8 /PRNewswire/ -- AdGooroo, a leading search engine
 intelligence provider, today announced a newly formed relationship with
 LinkShare, the largest pay-for-performance affiliate marketing network on
 the Internet.
     Under the new agreement, LinkShare will offer AdGooroo's Trademark
 Monitoring service as a value-added service to their clients, enabling
 merchants to monitor search engine activity on their trademarks.
     "We are very pleased that LinkShare recognizes the value that
 AdGooroo's unique Trademark Monitoring services can provide," said AdGooroo
 President Richard Stokes. "Through this partnership, select LinkShare
 clients will enjoy the benefits of increased online revenues and improved
 brand protection in addition to the range of services they already receive
 from LinkShare."
     The effective management of affiliate marketing programs requires
 insight into search engine marketing activity, because many affiliates make
 extensive use of advertising on the search engines as part of their
 marketing efforts. Naturally, one area of concern to advertisers is
 trademark infringement on the search engines, which can lead to consumer
 confusion, diluted brand equity, and lost revenue opportunities.
     Although most affiliate programs limit or prohibit the use of search
 advertising targeted at their trademarks, these policies are often
 difficult to enforce because of the time and labor involved. AdGooroo
 solves this problem through its 24/7 Trademark Monitoring service which
 monitors search advertising activity across engines and regions, delivers
 daily summaries of all potential infringements found, and automatically
 generates complaint letters.
     About LinkShare Corporation
     LinkShare Corporation is a leading provider of technology solutions to
 track, manage, and analyze the performance of sales, marketing, and
 business development initiatives. Combining patented technology, the reach
 and distribution of a robust network, and expert account management
 services, LinkShare empowers clients with the ability to collaborate with
 partners online and develop cost-efficient pay-for-performance campaigns.
 LinkShare provides the platform, tools, and reporting to help clients
 acquire new customers, increase revenues, drive results, and measure
 success across affiliate, search, and e-mail initiatives. LinkShare clients
 are Fortune 500 and prominent companies doing business online, and include
 J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell.
 LinkShare was founded in 1996 and is headquartered in New York City, with
 offices in San Francisco, Denver, and Chicago.
     LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered
 in Tokyo, Rakuten is one of the world's largest and most comprehensive
 Internet service companies, providing leading services in e-commerce,
 portal & media, travel, financial services, and professional sports.
 Rakuten focuses on new business development and increasing its scope in
 order to improve and diversify service offerings. Rakuten is a publicly
 traded company in Japan.
     About AdGooroo
     AdGooroo is the leading provider of search engine intelligence. Its
 proprietary technology tracks all search advertising activity across any
 industry vertical, empowering sophisticated agencies and advertisers with
 actionable data related to competitors' keywords, ad copy, and natural and
 paid search via online reports and daily email alerts. AdGooroo provides
 the information needed to generate the highest possible return on
 advertising investment.
     CONTACT:
 
     Tom O'Grady
     AdGooroo, LLC
     1030 N Kingsbury
     Chicago, IL 60610
     PHONE: 866-263-9900
     FAX: 866-599-4789
     EMAIL: sales@adgooroo.com
     http://www.AdGooroo.com
     This release was issued through eReleases(TM). For more information,
 visit http://www.ereleases.com.
 
 SOURCE AdGooroo, LLC