Adirondack Pure Announces Increased Sales of MaxO2 Through GNC Retail Stores in the Northeastern US

Apr 26, 2001, 01:00 ET from Adirondack Pure Springs Mt. Water Co., Inc.

    SYOSSET, N.Y., April 26 /PRNewswire/ -- Adirondack Pure Springs Mt. Water
 Co., Inc. (OTC Bulletin Board:   APSW), a Company involved in the bottled water
 and beverage industry, announced today that its MaxO2 Oxygenated Natural
 Water, which is sold throughout the 1800 General Nutrition Centers stores
 throughout the Northeastern United States, has seen its sales more than double
 over the past two weeks.
     "Our initial rollout of MaxO2 into the 1800 General Nutrition Centers
 throughout the North East region continues to be successful, and as is our
 agreement with GNC, we will be fulfilling our orders for the remainder of
 their system for nationwide distribution of MaxO2," said Adirondack Pure
 Springs President & CEO, David Sackler. "As we have stated, our intent is to
 enhance our position within the beverage/bottled water and the nutrition
 industries by focusing our sales and marketing efforts upon the overlooked
 nutritional and health and fitness markets.  We have continued to establish
 mutually beneficial relationships with the most distinguished names in
 nutrition and health and fitness, and we are excited to continue to work with
 GNC as they are the preeminent name in health and nutrition, and are without
 peer in this arena in consumer retail service."
 
     About Adirondack Pure Springs:
 
     Adirondack Pure Springs Mt. Water Co., Inc. develops and markets still
 (non-carbonated) bottled natural water products from its own and affiliated
 water sources. The company's natural water naturally contains virtually no
 minerals, providing a clean, crisp tasting water with no aftertaste.
 Adirondack Pure Springs produces and markets its AvivA Springs Natural Water
 and its MaxO2 Oxygenated Natural Water for distribution and sale in North
 America. These all-natural beverages that are available in half-liter and 20
 ounce PET bottle packaging, provide a superior tasting product, enticing the
 consumer to increase one's personal consumption of water to aid in hydration
 and health, naturally.
 
     About General Nutrition Companies:
 
     With more than 4,000 company-owned and franchised outlets worldwide, it is
 a leading nutritional supplements maker and retail chain in the US devoted
 solely to items such as vitamins, dietary products, and herbs. Its stores
 include General Nutrition Centers, Health & Diet Centres (UK), GNC Live Well,
 and Value Nutrition. It is opening 1,500 stores within Rite Aid drugstores
 over the next three years and it makes Rite Aid private-label products; the
 companies' online partner is drugstore.com. Royal Numico, a Dutch maker of
 nutritional products and baby formula, bought GNC in 1999.
 
     This news release contains forward-looking statements. Forward-looking
 statements include statements concerning plans, objectives, goals, strategies,
 future events or performance and underlying assumptions and other statements,
 which are other than statements of historical facts. These statements are
 subject to uncertainties and risks including, but not limited to, product and
 service demand and acceptance, changes in technology, economic conditions, the
 impact of competition and pricing, and government regulation and approvals.
 All such forward-looking statements, whether written or oral, and whether made
 by, or on behalf of Adirondack Pure Springs, are expressly qualified by these
 cautionary statements and any other cautionary statements which may accompany
 the forward-looking statements. In addition, Adirondack Pure Springs disclaims
 any obligation to update any forward-looking statements to reflect events or
 circumstances after the date hereof. The information contained on any website
 referenced in this press release is not a part of this press release.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71773705
 
 

SOURCE Adirondack Pure Springs Mt. Water Co., Inc.
    SYOSSET, N.Y., April 26 /PRNewswire/ -- Adirondack Pure Springs Mt. Water
 Co., Inc. (OTC Bulletin Board:   APSW), a Company involved in the bottled water
 and beverage industry, announced today that its MaxO2 Oxygenated Natural
 Water, which is sold throughout the 1800 General Nutrition Centers stores
 throughout the Northeastern United States, has seen its sales more than double
 over the past two weeks.
     "Our initial rollout of MaxO2 into the 1800 General Nutrition Centers
 throughout the North East region continues to be successful, and as is our
 agreement with GNC, we will be fulfilling our orders for the remainder of
 their system for nationwide distribution of MaxO2," said Adirondack Pure
 Springs President & CEO, David Sackler. "As we have stated, our intent is to
 enhance our position within the beverage/bottled water and the nutrition
 industries by focusing our sales and marketing efforts upon the overlooked
 nutritional and health and fitness markets.  We have continued to establish
 mutually beneficial relationships with the most distinguished names in
 nutrition and health and fitness, and we are excited to continue to work with
 GNC as they are the preeminent name in health and nutrition, and are without
 peer in this arena in consumer retail service."
 
     About Adirondack Pure Springs:
 
     Adirondack Pure Springs Mt. Water Co., Inc. develops and markets still
 (non-carbonated) bottled natural water products from its own and affiliated
 water sources. The company's natural water naturally contains virtually no
 minerals, providing a clean, crisp tasting water with no aftertaste.
 Adirondack Pure Springs produces and markets its AvivA Springs Natural Water
 and its MaxO2 Oxygenated Natural Water for distribution and sale in North
 America. These all-natural beverages that are available in half-liter and 20
 ounce PET bottle packaging, provide a superior tasting product, enticing the
 consumer to increase one's personal consumption of water to aid in hydration
 and health, naturally.
 
     About General Nutrition Companies:
 
     With more than 4,000 company-owned and franchised outlets worldwide, it is
 a leading nutritional supplements maker and retail chain in the US devoted
 solely to items such as vitamins, dietary products, and herbs. Its stores
 include General Nutrition Centers, Health & Diet Centres (UK), GNC Live Well,
 and Value Nutrition. It is opening 1,500 stores within Rite Aid drugstores
 over the next three years and it makes Rite Aid private-label products; the
 companies' online partner is drugstore.com. Royal Numico, a Dutch maker of
 nutritional products and baby formula, bought GNC in 1999.
 
     This news release contains forward-looking statements. Forward-looking
 statements include statements concerning plans, objectives, goals, strategies,
 future events or performance and underlying assumptions and other statements,
 which are other than statements of historical facts. These statements are
 subject to uncertainties and risks including, but not limited to, product and
 service demand and acceptance, changes in technology, economic conditions, the
 impact of competition and pricing, and government regulation and approvals.
 All such forward-looking statements, whether written or oral, and whether made
 by, or on behalf of Adirondack Pure Springs, are expressly qualified by these
 cautionary statements and any other cautionary statements which may accompany
 the forward-looking statements. In addition, Adirondack Pure Springs disclaims
 any obligation to update any forward-looking statements to reflect events or
 circumstances after the date hereof. The information contained on any website
 referenced in this press release is not a part of this press release.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71773705
 
 SOURCE  Adirondack Pure Springs Mt. Water Co., Inc.