Adirondack Pure Springs to Sponsor I.F.B.B. Events as Official Bottled Waters

Apr 11, 2001, 01:00 ET from Adirondack Pure Springs Mt. Water Co., Inc.

    SYOSSET, N.Y., April 11 /PRNewswire/ -- Adirondack Pure Springs Mt. Water
 Co., Inc. (OTC Bulletin Board:   APSW), a Company involved in the bottled water
 and beverage industry, announced today its AvivA Springs and MaxO2 Oxygenated
 Natural Water will continue as the Official Bottled Waters of the
 International Federation of Bodybuilders (I.F.B.B.) Professional Division
 through 2001, with its sponsorship of the preeminent I.F.B.B. events,
 including the Bodyonics/Pinnacle Night of the Champions XXIII and the General
 Nutrition Centers Olympia Weekend 2001.
     "Being involved in, and establishing mutually beneficial relationships
 with the most distinguished names in the health and fitness industry, is of
 paramount importance to Adirondack Pure Springs," said Adirondack Pure Springs
 President & CEO, David Sackler.  "Adirondack Pure's commitment to produce
 superior quality natural products, like our AvivA Springs and MaxO2 brands,
 and our focus upon the health and fitness industry is what sets us apart from
 other brands.  To be associated with such companies as General Nutrition
 Companies, Bodyonics/Pinnacle, and the Weider family of companies, helps to
 position Adirondack Pure and its brands as a superior alternative to other
 bottled waters.  We look forward to building upon these relationships as we
 continue to enhance our position within the beverage/bottled water industry
 and the nutritional market."
 
     About the International Federation of BodyBuilders (I.F.B.B.):
     Since its establishment in 1946 by Joe Weider and Ben Weider, the founding
 fathers of modern Bodybuilding and health and fitness, as a showcase for the
 world's top physical fitness athletes, the I.F.B.B. and its Professional
 Division has succeeded in providing superior entertainment and inspiration to
 those who seek to achieve a healthier lifestyle through proper nutrition and
 weight training.  The Bodyonics/Pinnacle Night of Champions XXIII,
 co-sponsored by Weider Publications Flex Magazine and Muscle & Fitness
 Magazine, ProLab, and Adirondack Pure Springs' MaxO2 Oxygenated Natural Water
 and AvivA Springs, is to be held at the Beacon Theater in New York City on
 May 19, 2001.  To order tickets call TicketMaster at 212-307-7171.
 
     About Adirondack Pure Springs:
     Adirondack Pure Springs Mt. Water Co., Inc. develops and markets still
 (non-carbonated) bottled natural water products from its own and affiliated
 water sources.  The company's natural water, naturally contains virtually no
 minerals, providing a clean, crisp tasting water with no aftertaste.
 Adirondack Pure Springs produces and markets its AvivA Springs Natural Water
 and its MaxO2 Oxygenated Natural Water for distribution and sale in North
 America.  These all-natural beverages that are available in half-liter and
 20 ounce PET bottle packaging, provide a superior tasting product,  enticing
 the consumer to increase one's personal consumption of water to aid in
 hydration and health, naturally.
 
     This news release contains forward-looking statements.  Forward-looking
 statements include statements concerning plans, objectives, goals, strategies,
 future events or performance and underlying assumptions and other statements,
 which are other than statements of historical facts.  These statements are
 subject to uncertainties and risks including, but not limited to, product and
 service demand and acceptance, changes in technology, economic conditions, the
 impact of competition and pricing, and government regulation and approvals.
 All such forward-looking statements, whether written or oral, and whether made
 by, or on behalf of Adirondack Pure Springs, are expressly qualified by these
 cautionary statements and any other cautionary statements which may accompany
 the forward-looking statements.  In addition, Adirondack Pure Springs,
 disclaims any obligation to update any forward-looking statements to reflect
 events or circumstances after the date hereof.  The information contained on
 any website referenced in this press release is not a part of this press
 release.
 
 

SOURCE Adirondack Pure Springs Mt. Water Co., Inc.
    SYOSSET, N.Y., April 11 /PRNewswire/ -- Adirondack Pure Springs Mt. Water
 Co., Inc. (OTC Bulletin Board:   APSW), a Company involved in the bottled water
 and beverage industry, announced today its AvivA Springs and MaxO2 Oxygenated
 Natural Water will continue as the Official Bottled Waters of the
 International Federation of Bodybuilders (I.F.B.B.) Professional Division
 through 2001, with its sponsorship of the preeminent I.F.B.B. events,
 including the Bodyonics/Pinnacle Night of the Champions XXIII and the General
 Nutrition Centers Olympia Weekend 2001.
     "Being involved in, and establishing mutually beneficial relationships
 with the most distinguished names in the health and fitness industry, is of
 paramount importance to Adirondack Pure Springs," said Adirondack Pure Springs
 President & CEO, David Sackler.  "Adirondack Pure's commitment to produce
 superior quality natural products, like our AvivA Springs and MaxO2 brands,
 and our focus upon the health and fitness industry is what sets us apart from
 other brands.  To be associated with such companies as General Nutrition
 Companies, Bodyonics/Pinnacle, and the Weider family of companies, helps to
 position Adirondack Pure and its brands as a superior alternative to other
 bottled waters.  We look forward to building upon these relationships as we
 continue to enhance our position within the beverage/bottled water industry
 and the nutritional market."
 
     About the International Federation of BodyBuilders (I.F.B.B.):
     Since its establishment in 1946 by Joe Weider and Ben Weider, the founding
 fathers of modern Bodybuilding and health and fitness, as a showcase for the
 world's top physical fitness athletes, the I.F.B.B. and its Professional
 Division has succeeded in providing superior entertainment and inspiration to
 those who seek to achieve a healthier lifestyle through proper nutrition and
 weight training.  The Bodyonics/Pinnacle Night of Champions XXIII,
 co-sponsored by Weider Publications Flex Magazine and Muscle & Fitness
 Magazine, ProLab, and Adirondack Pure Springs' MaxO2 Oxygenated Natural Water
 and AvivA Springs, is to be held at the Beacon Theater in New York City on
 May 19, 2001.  To order tickets call TicketMaster at 212-307-7171.
 
     About Adirondack Pure Springs:
     Adirondack Pure Springs Mt. Water Co., Inc. develops and markets still
 (non-carbonated) bottled natural water products from its own and affiliated
 water sources.  The company's natural water, naturally contains virtually no
 minerals, providing a clean, crisp tasting water with no aftertaste.
 Adirondack Pure Springs produces and markets its AvivA Springs Natural Water
 and its MaxO2 Oxygenated Natural Water for distribution and sale in North
 America.  These all-natural beverages that are available in half-liter and
 20 ounce PET bottle packaging, provide a superior tasting product,  enticing
 the consumer to increase one's personal consumption of water to aid in
 hydration and health, naturally.
 
     This news release contains forward-looking statements.  Forward-looking
 statements include statements concerning plans, objectives, goals, strategies,
 future events or performance and underlying assumptions and other statements,
 which are other than statements of historical facts.  These statements are
 subject to uncertainties and risks including, but not limited to, product and
 service demand and acceptance, changes in technology, economic conditions, the
 impact of competition and pricing, and government regulation and approvals.
 All such forward-looking statements, whether written or oral, and whether made
 by, or on behalf of Adirondack Pure Springs, are expressly qualified by these
 cautionary statements and any other cautionary statements which may accompany
 the forward-looking statements.  In addition, Adirondack Pure Springs,
 disclaims any obligation to update any forward-looking statements to reflect
 events or circumstances after the date hereof.  The information contained on
 any website referenced in this press release is not a part of this press
 release.
 
 SOURCE  Adirondack Pure Springs Mt. Water Co., Inc.